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FFA independent review of national teams – what are the implications?
Football Federation Australia (FFA) have announced they will address the way the Australian national teams are managed, by progressing with an independent review,
The FFA will address the decision-making processes and how items are reported to the FFA board, with the focus being that teams are operating at the highest standards.
It comes as the FFA seeks to learn from their handling of former Matildas coach Alen Stajcic.
The timing of his sacking from the head role raised question marks as he was the one to help guide the Matildas to the 2019 Women’s World Cup.
A situation like that, where legal action was taken by Stajcic, is something that the FFA doesn’t want to happen again.
It’s what has prompted the FFA to act and understand if there’s a better way of handling these issues in the future.
“The decision of the Board to replace Alen Stajcic as the Matildas coach is not under review or subject to review. However, the process raised questions for the Board on the manner in which conduct, performance and information are addressed by FFA as an organisation,” FFA Chairman, Chris Nikou.
The FFA have decided on a three-person panel who will all be involved in the decision-making processes and be part of the review.
The panel will be chaired by Diane Smith-Gander who is a professional non-executive director, alongside Rod McGeoch and Liz Ellis.
McGeoch is another non-executive director while Liz Ellis is a former captain of the Australian Diamonds netball team.
As part of their role, the panel will take part in interviews with FFA senior management and national team staff and need to evaluate documentation, information and correspondence.
A report will be compiled to the FFA board by the end of October 2019, with more details to come when that time comes about releasing information.
Before becoming Brand Director of Nike Pacific – an organisation he’s been part of since 2015 – Nick Atkinson knew very early on that he’d be working in football.
Growing up in Wales of the UK, he was brought up through the school, college and university system that paved the way for his passion to come to life.
From starting off with his first training session at Wick Dynamos in West Sussex, football has been a consistent part of his life.
In this interview with Soccerscene, Nick discusses his role of Brand Director in more detail, Nike’s involvement with the Matildas, working with Sam Kerr and giving back to the grassroots level.
As Brand Director, can you outline your role in helping promote football?
Nick Atkinson: I’ve been involved with Nike since 2015 and even before becoming part of the swoosh family, football has very much been something I am deeply passionate about.
I remember during the final round of my job interview for Nike, I was asked why I wanted to join the team. I didn’t give a great answer, but I had said that I wanted to work on a brand that propelled the game of football and had close ties to the World Cup. And I feel that my love for the game really shined in that moment.
Since taking up the role I’ve been fortunate to be part of so many firsts – seeing how football can uniquely unite and inspire people and nations.
With Nike’s level of global impact, I am aware of the responsibility and part I play in shaping how our athletes are seen, and leading this work on home soil has been a dream.
The Women’s World Cup in Australia and New Zealand for example, was a major project that I led. It was Nike Pacific’s most significant investment in a sporting moment yet – from unmissable out-of-home, a world-first tiktokumentory, football accelerator legacy programs to the first female football-led retail door – the Dream Arena.
I’m immensely proud of what we, as a team, achieved to build a better game for all. It makes all the work we do behind-the-scenes so satisfying when we know it means that the next-gen athletes will have new-found heroes to look up to.
On a local level, after personally playing eight to nine seasons in Victoria’s state and metro leagues, I knew I wanted to get Nike involved as there was so much potential for impact at that level.
Seeing so much success in the sport both at the domestic and international level is a true highlight.
Nike proudly sponsor the Matildas; how do you reflect on FIFA Women’s World Cup 2023?
Nick Atkinson: I’ve worked with both our national teams (Matildas and Socceroos) for many years and have had so many amazing moments – I even remember a free-kick competition with Brett Emerton and Mark Bresciano in 2016 on ANZ Stadium!
If you look at the Socceroos performance in 2022, you can say it’s the ‘greatest assist’ before the 2023 Women’s World Cup because they had set that benchmark for performance and awareness across the country and reignited football.
This year’s tournament has undeniably been a generational moment for sport and culture, having the global tournament on home soil and the home team of the Matildas was the moment to accelerate sport into the future – we know sport creates change, and this was the largest accelerator of women’s sport and culture for the next five years.
The Matildas post tournament are now household names and have shown the world the power of women’s sport. From record-breaking crowds, jersey sales and viewership – the Matildas continue to inspire us all with their captivating performances and genuine love for each other, their fellow athletes and the game.
It felt like it’s been a while coming, but we saw the nation finally galvanise and get behind our national teams – and without a doubt, we’ll look back on the 2020’s as the greatest decade of women’s sport.
Living and breathing football in both my professional and personal life, I can say that we’ve got such a unique Australian football identity. We’re in arguably the most dynamic period that Australian football has ever seen and we’ve opened the sport up to the most diverse audience, which is so exciting and refreshing.
What did you make of user/social media engagement throughout the World Cup – was there anything significant you or your team saw in relation to aspects like shirt sales?
Nick Atkinson: We started working on our plans almost the day after the bid win got announced, so we were 100% ready going into the Women’s World Cup.
We have so much equity and history to elevate women’s sport at Nike, so this wasn’t new for us and has been a journey we’ve been on for a very long time.
When you look at a Matildas match, it is so different compared to the Socceroos. For example, lots of school trips and big groups of young fans, so that is really amazing.
One of the things that we anticipated was going to happen, was the emergence of new voices wrapped around this game. We knew this moment would be successful because it opened opportunities to grow and nurture these new voices in the game. That was one of the rewarding elements, to see different sections of the media and social platforms emerging to give us a new and youthful perspective on the sport.
Our partnership with TikTok saw the creation of 1000 Victories – one of the most successful pieces of media that we worked on through the Women’s World Cup.
This was co-created with a young generation of fans who emerged with a point of view on football and women’s sport. That enriched the game and really took it to new heights, making it bigger and more diverse and gives people a bunch of ways to be involved.
Sam Kerr is hugely popular in Australia and overseas – what was it like building her brand campaign?
Nick Atkinson: It’s been amazing, this is something I’ve personally worked on for a really long time, I’ve enjoyed and am so proud of.
It’s not only Sam but the whole group that we’ve had a relationship with for so long now and that has allowed us to get to know who they are as individuals as well as athletes.
To build a brand plan, you do need to have that full understanding of a person or team to work out how to best approach it.
I placed Sam in her first brand campaign for Nike in 2017 for the launch of the Mercurial Superfly 360 boots. That was at a time where she had just came off winning a Golden Boot in the NWSL and we knew at that point, we had a superstar on the rise.
We featured her in the launch campaign for the boots using billboards and the like, as well as an athlete experience at Rebel. We had an incredible turnout, not only from supporters but across the entire community.
At that time, it was clear that Sam had that star power to take her even further which proved to be the case. Fast Forward and she’s shared a few Mercs with Cristiano Ronaldo and Kylian Mbappe.
I’ve had the privilege to get to know Sam over the many years of collaboration and it has helped us build a strong, authentic platform and brand around her journey.
There’s nothing that we believe in more at Nike than listening to the voice of the athlete and doing work that resonates with them – such as their values and beliefs, and what they stand for. An example of this is something we’ve always told Sam, “We’ll get it right on the pitch first and then build from there.”.
The journey has been amazing and to be part of that is truly special. Our goal is to support Sam and build her brand while she’s delivering ground-breaking performances on the pitch and creating an unbreakable connection with fans.
More broadly, at Nike we believe that it’s not a one-person team with the Matildas by any stretch.
We have an incredible roster of athletes across the Matildas such as Elle Carpenter, Steph Catley, Kyah Simon, Alanna Kennedy, Mackenzie Arnold, Hayley Raso and more, and we’re focused on supporting and elevating the whole roster.
Our brand investment in the Women’s World Cup was the single biggest investment we’ve ever made in this country to elevate the team. We were prepared, we started early and I believe played a critical part in connecting the fans and the team.
You are also supporting Fitzroy Lions Soccer Club – what is it like switching back to the grassroots level and giving back?
Nick Atkinson: Football would not happen without volunteers at the grassroots level – it’s an area of the game that we really believe in and want to have a positive impact.
I shared my story coming through the UK, starting out in grassroots football, and being one of those kids that had to hustle for rides from other people’s parents, or ride my bike to games with my brother, and wear my boots until they fell apart, I know what a huge enabler it can be for kids. Getting involved in Fitzroy Lions has been a real personal love of mine.
We’ve been partnered with Fitzroy Lions Soccer Club since 2018 – they are an incredible organisation where many of the kids come from refugee families and football plays a critical role in uniting that community. It’s where you really feel the power of the world game.
Our relationship started simply, going down to training sessions to meet the team and see what they’re about – they are a rare team in Australia that offers a route into structured league football for kids whose parents can’t quite afford it normally, in a sport that can be quite expensive to play. Through the time spent with them, I really got to know the kids and their families.
It was so enriching and an awesome experience where the club simply provides the opportunity for everyone and eliminates those barriers that people face when looking to play.
So many of us at Nike live and work around those communities so it’s a great opportunity to directly support people related to what we do. We’re proud to be part of something like this and seeing the smiles on the kids’ faces when they’re playing on the field is a real highlight in my career.
Excitingly, like many other grassroots clubs, they have seen a 200% increase in girls participating this season which is so encouraging.
In addition, we’re in the fifth year of naming rights for the Nike FC Cup and recently announced the Nike FC Accelerator Program. This is a four-year commitment with Football Victoria to drive gender equity in the sport by increasing the number of female coaches and giving better access to football at The Home of Matildas.
Overall, we want to provide equal opportunities and this is the legacy that Nike wants to leave in the long run to drive the sport forward.
Football Australia held its 20th Annual General Meeting (AGM) on Wednesday, November 22, 2023 at Allianz Stadium in Sydney.
The AGM took place as the Football Australia 2023 Annual Review was released, which includes the Annual Financial Report for FY 2023 that was one of the meeting’s talking points.
At the AGM, three nominations were received to fill two Elected Director positions on the Board of Football Australia for terms expiring at the 2026 AGM:
CICCARELLO, Salvatore (Sam) proposed by Football South Australia and seconded by Melbourne City FC;
HILL, Alison proposed by Football Tasmania and seconded by Football Northern Territory; and
PAPPAS, Spiro proposed by Football NSW and seconded by Football Victoria.
Football Australia’s Members voted to elect Mr. Sam Ciccarello and Mr. Spiro Pappas for terms of office, expiring at the 2026 AGM.
After the AGM, the Board convened to unanimously elect a new Chair, as Chris Nikou previously confirmed he would be stepping down. Anter Isaac was named to succeed him – a respected figure within the football community to lead the organisation. In addition, experienced technology and media executive Jaclyn Lee-Joe was also elected as Deputy Chair.
Nikou reflected on his five-year tenure as Chair, a role he had since November 2018 and was also a board member since 2014.
“As we conclude an extraordinary year for Australian football, my pride in our accomplishments in 2023 is immense,” he said in a statement.
“The Subway Socceroos and CommBank Matildas have delivered historic performances in their FIFA World Cups, sparking a nationwide celebration of our sport’s excellence. Our strong financial and commercial outcomes, alongside these successes, highlight the robustness and resilience of Australian football.
The unparalleled funding driven by the Legacy ’23 initiative, and our role in successfully co-hosting the FIFA Women’s World Cup, are clear indicators of our dedication and capability. These are not mere achievements; they represent the flourishing potential and global recognition of Australian football.
“The continued expansion of our grassroots programs remains the cornerstone of our sport, crucial for sustained success. The triumphs of this year reflect the collective effort and commitment of the entire Australian football community. As I transition out of my role, I am filled with confidence that Australian football is on a trajectory to reach unprecedented levels, fuelled by our collective passion for the game and a steadfast commitment to excellence.
“Being the Chair of Football Australia has been both an honour and a tremendous responsibility. The progress we have made, and the resilience displayed by our football community during a period of dynamic change, fills me with immense pride.
“With the sport poised for continued growth, I am confident that under Anter’s leadership, Football Australia will scale new heights and continue to make significant strides in the world of football.”
Anter Isaac also spoke about becoming Chair as he thanked Nikou for his services.
“Firstly, I would like to extend my heartfelt thanks and appreciation to the outgoing Chair, Chris Nikou, for his exceptional leadership and dedication to Australian football,” Isaac said.
“His contribution has been invaluable. I am also profoundly grateful to my fellow Board Members for their confidence in me and I look forward to working with them. Stepping into the position of Chair of Football Australia is both an honour and a responsibility that I embrace with enthusiasm and commitment.
“Building on the strong foundation laid by Chris and previous Boards, our focus will be on nurturing our nation’s passion for football, advancing our strategic objectives, and ensuring the sustained growth and success of football at all levels in Australia.”
The Football Australia Board now comprises of the following members:
