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FFA launches Domestic Transfer System discussion webinars

Football Federation Australia (FFA) has released the first, in what will be part of a series of webinars regarding the establishment of a modern Domestic Transfer System (DTS).

The webinars will range from November 28 to December 10. The first instalment features discussion around the concept of a DTS, the benefits and challenges of the system, and the potential for reform and evolution in Australia.

FFA CEO James Johnson believes the introduction of a tailored Australian DTS would create enormous benefits for football in the country.

“Australian football has not operated with a properly functioning modern transfer system for some time, creating a ‘gap’ in the Australian football ecosystem, which requires remedy,” Johnson said.

“This is no more evident than in the total value of transfers received. The total global value of international transfers continues to grow, with FIFA reporting that this reached USD7.35 billion in 2019 and yet Australia received less than USD2 million for the same period – this represents a significant loss of opportunity for Australian clubs, players, and the game, generally.”

“In June this year, FFA’s ‘Starting XI’ – which features some of the most internationally experienced minds in Australian football – recommended that we introduce a DTS, understanding that a well-governed and fit-for-purpose system would provide much-needed stimulus to the Australian football economy, and lay the platform for Australia to further access the international transfer market.

The requirement for a DTS forms part of FFA’s XI Principles for the future of Australian football. Principle III is specifically dedicated to stimulating the growth of the Australian football economy via the establishment of a modern DTS.

The first webinar, accessible here, features football broadcaster Simon Hill speaking with Socceroos Head Coach Graham Arnold and Adelaide United FC Football Director, Bruce Djite, regarding their experiences with transfer systems.

“Importantly, a modern DTS would help address some of the player development challenges we have identified in our Performance Gap studies by ensuring that clubs, at all levels of the game, are appropriately incentivised to continuously and sustainably invest in the training and development of players,” Johnson added.

“The aim of our webinars, and the subsequent release of a DTS Reform White Paper in December, is to raise awareness of the global transfer system and encourage and facilitate discourse on the DTS.”

Upcoming instalments will feature input from professionals from leading international football organisations, such as Manchester United FC and the European Club Association.

Patrick Stewart, General Counsel at Manchester United, and Lina Souloukou, General Manager at Olympiakos, will join Mel McLaughlin for the second webinar, as transfer system strategies and insights are explored in conversation with representatives from two of European football’s biggest clubs.

In the third webinar, Mark Bosnich will be joined by Jose Luis Andrade, General Counsel of the European Clubs Association, and Dr Erkut Sogut, Vice Present of the Professional Agent’s Association, as the foundations of the system and its operations are explored.

In mid-December, FFA will release a DTS Reform White Paper that will serve as a conduit to stakeholder engagement throughout the process of crafting Australia’s DTS framework, with all stakeholders afforded the opportunity to contribute. The release of the DTS Reform White Paper will represent a key milestone in the establishment of Australia’s modern DTS, and outline a prospective timeline for implementation.

DFL and AWS introduce two new Match Facts to Bundesliga coverage

Bundesliga analysis

The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced the addition of two new Bundesliga Match Facts powered by AWS that will premiere as graphics during broadcasts and in the official Bundesliga app during the 2021-2022 season.

The two new Match Facts – Shot Efficiency and Passing Profile – will bring the total number of advanced statistics to eight, with each of them aiming to give fans deeper insights into the action on the pitch.

The first of the new advanced stats – Shot Efficiency – compares the number of goals that a player or team has scored with how many goals the player or team should have scored based on the quality of their chances.

The second – Passing Profile – provides deeper insights into the pass quality of a player or an entire team. Both of the stats are generated by gathering and analysing the match feeds from live games in real time as they are streamed into AWS.

Both new stats made their debut during Matchday 4 on the clash between German Champion FC Bayern München and the second-placed team of the previous season RB Leipzig.

The two new Match Facts will better showcase the action on the field – giving fans, coaches, players, and commentators visual support for analysing the decision-making of players and teams.

Andreas Heyden, Executive Vice President of Digital Innovations for DFL Group, was excited to further innovate the matchday experience for viewers based both domestically and internationally.

“Bundesliga Match Facts powered by AWS allows us to give fans more insight into the game of football, broadcasters more interesting stories to tell and coaches and teams, more data to excel at their game,” he said.

“Last year, the reception for Bundesliga Match Facts around the world was very positive, and we expect through ML and AI to continue to innovate on these analytics to make them even better.

“These two new stats give fans a view into player efficiency that hasn’t been achieved before, and we are just at the beginning of our relationship with AWS. I’m excited to see how technology will continue to evolve the fan experience and the game.”

Football South Australia announce inaugural delivery of AFC/FA ‘A’ Licence

Veart

Football South Australia have announced an exciting opportunity for SA coaches to undertake an AFC/FA ‘A’ Licence in their own state for the first time ever.

The course is a fantastic opportunity for SA’s strong contingent of 90 B Licence holders to be able to elevate their expertise to the next level from the comfort of familiar surroundings.

The Football Australia ‘A’ Licence course is designed to support coaches working with senior players or older youth players in a professional or semi-professional environment where coaches will have three or four training sessions plus a match each week.

Part A will be at the new Summit Sports and Recreation Park in Mount Barker and VALO Football Centre, while Parts B and C will be held at the new State Centre for Football in Gepps Cross in 2022.

Football South Australia can also today announce that registrations are now open for a B Licence, which will take place in January 2021.

Football South Australia CEO Michael Carter was delighted to introduce the new courses for coaches looking to push on in their careers.

“Coach education is an extremely important function of Football South Australia and we are delighted to be hosting an A-License coaching course in Adelaide. For years local coaches have had to travel interstate for the A-License meaning the cost per participant increased,” he said.

“The timing of the course will see components hosted at the soon to be completed State Centre for Football. The headquarters will be an education hub for coaches, referees and players via our pathway programs.”

Coach Education Manager Alec Wilson expressed his excitement for South Australian coaches.

“I am very excited with the announcement of a first-ever A-Licence in SA. This has been a year in the making and something Football South Australia has been wanting to host for a number of years,” he said.

“The announcement is a reward for everyone’s hard work and determination and shows our dedication in providing the best coach education opportunities for the growth of the game.

“To have all three pinnacle courses (A, B and C Licences) at home in our own state is a landmark in coach development and I look forward to seeing our coaches thrive, and in turn, provide better coaching for our players.”

The Football Australia/AFC ‘A’ Licence can be accessed here. Applications close on October 29, 2021.

The Football Australia/AFC ‘B’ Licence can be accessed here. Applications close on December 10, 2021.

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