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Destination NSW partners with A-League

Football Federation Australia (FFA) have announced Destination NSW will become an official partner for the remainder of the A-League season.

As the state government’s official tourism and events agency, Destination NSW is currently undertaking a marketing campaign titled ‘Love NSW’, encouraging people to spend locally during this time.

The Love NSW campaign will feature in LED and virtual signage across a majority of the remaining A-League games this season.

NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, believes the partnership will be a huge boost, in what has been a tough year.

“In what has been an incredibly challenging year, the NSW Government is proud to support the return of the Hyundai A-League and use this high-impact opportunity to help our state’s tourism industry to recover,” Mr Ayres said.

“This partnership is a fantastic opportunity for us to promote the unique experiences and attractions NSW has to offer local holidaymakers now and in the future through high-reaching broadcast and social media activity.”

“All travellers and businesses must follow the latest health advice to ensure all NSW adventures are COVID-safe.”

FFA CEO James Johnson thanked the minister and Destination NSW for their support.

“Over recent weeks, we have been working with the NSW Government at many levels, through their support and assistance in getting our Hyundai A-League teams to NSW, and on developing this integrated marketing partnership,” Johnson said.

“The fixture to complete the season will see Hyundai A-League matches played across five different NSW venues, in Sydney and in regional areas, and is therefore a great platform to showcase the state of NSW.”

Johnson continued: “COVID-19 has required sports rightsholders and marketers alike to be agile and look for creative partnerships that adapt to the constantly evolving circumstances our community is facing.

“The condensed nature of the restart to the Hyundai A-League season allows brands to capitalise on the unique media opportunity that our Festival of Football provides, especially for those looking to amplify targeted campaigns.

“We greatly appreciate the support of the NSW Government through Destination NSW for the remainder of the Hyundai A-League season and encourage our fans across the country and the world to #LoveNSW,” he concluded.

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Paramount+ to release Sky Blue: Inside Sydney FC documentary

Sydney FC

Paramount+ will debut the first of its locally produced sporting documentaries on Friday, 30 September, bringing Australian subscribers a four-part exclusive behind-the-scenes look inside Sydney FC.

Produced by Mint Pictures and narrated by Golden Globe winner and Sydney FC fan Anthony LaPaglia, the Paramount+ Original series will be titled Sky Blue: Inside Sydney FC. The series will take viewers inside Sydney FC men’s and women’s teams during the most transformational year in the club’s history – the club’s 2021/22 A-League campaigns.

Sky Blue: Inside Sydney FC is told through a cast of eclectic characters and those who matter most. Players, coaches, backroom staff and fans have all been captured exclusive on and off the pitch, with the documentary serving as the first time a documentary series has followed both the men’s and the women’s teams over the course of a tumultuous season.

The four-part series will give viewers real-life sporting drama that delivers triumph and disaster, hope and despair, agony, and ecstasy – the perfect binge-worthy football documentary ahead of the return of the Isuzu UTE A-League and Liberty A-League seasons.

Over the last 12 months, Paramount+ has been Australia’s fastest-growing streaming service and has hosted 981 hours of Australian entertainment content, 734 hours of Australian sport, and has seen 11 Australian commissions announced since its launch.

Football Queensland opens nominations for 2022 Football in Queensland Awards

Football Queensland

Football Queensland will celebrate the outstanding achievements of individuals and clubs at every level of the game as part of the 2022 Football in Queensland Awards.

A new integrated state-wide format for the 2022 season will see award winners recognised at regional level, across a number of categories before representing their region as nominees for the equivalent awards at the state level – to be presented at the Football in Queensland Awards Night.

“2022 has been an incredibly exciting year for football here in Queensland as we’ve seen the roll-out of connected competitions, providing brand new opportunities for players and clubs across every region as part of the Future of Football 2020+ reform implementation,” FQ CEO Robert Cavallucci said in a statement.

“As we continue to unite the game across the state, Football Queensland is delighted to recognise the fantastic achievements of participants and clubs across each of our regions at local Grand Finals, before our highest achieving community winners are celebrated at state level at the Football in Queensland Awards Night.

“2022 will see a number of new awards presented at community level in each region, including the Protect Our Game Service Award for an individual and club and Service to Football Gold and Platinum Awards.

“In line with the introduction of the connected football pyramid, we’re also excited to present brand new awards at state level recognising the achievements of those from advanced competitions across Queensland including awards for Junior Player of the Year, Academy of the Year and Technical Director of the Year, among others.

“After another challenging year for all involved in our game with seasons extended across many parts of the state due to the weather, we’re looking forward to acknowledging the hard work and achievements of members of our football community, from players to coaches, volunteers and referees, with the 2022 Football in Queensland Awards.”

Nominations are now open for the Community and Service to Football Awards which will be presented at regional level, before winners go on to represent their region as nominees for the state awards.

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