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FFA signs three-year deal with Priceline

Football Federation Australia (FFA) have signed a three-year partnership agreement with Priceline Pharmacy, in a deal which will support the development of women’s and youth football in the country.

Priceline will become the Official Health Partner of the MiniRoos, as well as an Official Partner of the Matildas and the W-League until 2023.

FFA Chief Executive Officer, James Johnson, believes the partnership will provide a significant boost for women’s and youth football in Australia.

“Our significant three-year partnership with Priceline Pharmacy is a coup for the sport as the core principles of the partnership align with many of the measures and initiatives outlined in our XI Principles for the future of Australian football, particularly our focus on community and anchoring the growth of Australian football in the women’s game,” he said.

“Through this partnership, FFA will work hand-in-hand with Priceline to champion health and wellness, actively encourage grassroots football participation, and demonstrate each organisation’s long-term commitment to women and women’s sport.

“Priceline has partnered with us at an exciting time in the development of women’s football. Priceline believe in our vision for Australia to be the centre of women’s football in the Asia-Pacific region, and via their vast nationwide network we believe we can work together to reach people in all corners of the country and connect them with all levels of the game,” he said.

Under the details of the agreement, Priceline will offer a national MiniRoos Health Award, with the FFA also working with the retailer in co-developing sponsorship toolkits.

This will encourage Priceline’s franchise network to support local football clubs and communities.

Andrew Vidler, General Manager of Priceline Pharmacy stated: “As the Official Health Partner of the MiniRoos, our goal is to connect with families in their local communities. As Australia’s favourite pharmacy retailer, Priceline is well-positioned to promote the benefits of a healthy and active lifestyle in these communities.”

“Over the next three years, we will work with FA to continue to grow the game at every level. Priceline will promote and celebrate everyone involved, from those who are giving it a go in a MiniRoos game through to representing Australia in the Westfield Matildas. But just as importantly, we’ll be celebrating the off-field stars of the game: the Mums, the Dads and the families who rally behind them.”

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Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Football Queensland begin Female Football Week celebrations

Football Queensland have begun their state-wide celebration of Female Football Week, commemorating the game’s proud past, present and future.

The annual celebrations have heightened significance this year, in what is the centenary season of women’s football in Queensland.

“This year’s Female Football Week is a great opportunity to recognise and reflect on the extremely important role of women and girls in football’s past, present and especially its future,” FQ President Ben Richardson said.

“The incredible digital history museum FQ launched last week gives us all insights into the remarkable story of the women’s game here in Queensland, which kicked off with the momentous first public match at the Gabba on 24 September 1921.

“We are proud to bring greater attention to the 100-year anniversary by widely releasing our centenary season logo, which is another example of FQ’s commitment to embracing the game’s history and diversity.”

The governing body will release a series of videos this week showcasing the stories of past, present and future Queensland and Australian footballing heroes.

The state’s first Matildas captain, Sue Monteath, will be featured in the opening video.

Football Queensland will also shine a light on several ‘Women’s Football Champions’ who have contributed to the game and helped provide girls with opportunities at a grassroots level.

“This initiative gets to the core of what Female Football Week is all about by recognising those who share FQ’s passion for delivering inclusive, high-quality participation opportunities,” FQ CEO Robert Cavallucci said.

“With the FIFA Women’s World Cup 2023 approaching, it is more important than ever that the community unites behind FQ’s message that women and girls are the future.

“We made that clear in the Women and Girls Strategy 2021-2023 that was presented to political, sporting and football leaders at Parliament House on Tuesday.

“FQ is driving progress towards unlocking Queensland’s FIFA Women’s Cup 2023 legacy and Female Football Week continues to make a strong contribution to that journey.”

Female Football Week will conclude on the 8th of March.

Football NSW introduce Winter Futsal League for 2021

Football NSW have announced they will introduce a new Winter Futsal League for both men and women this season.

The new competition is set to kick off in late March and will run for 12 weeks, with a finals series to conclude the season.

All matches will be played at Valentine Sports Park in Sydney, with six teams already registered to compete in the league.

Football NSW’s Futsal Manager Jordan Guerreiro was excited about the introduction of the new elite competition, which will improve the quality of the small-sided game in the state.

“This is a fantastic opportunity in which our Futsal Players and our Futsal Clubs can now get involved all year round. The Winter Futsal competition is designed to create a middle ground between Grassroots Futsal and Elite Futsal in which Football NSW and the clubs can engage our Futsal players to have a quality competition,” he said.

“The Winter Futsal League I believe is an important beginning stage in the development of Futsal to be perceived as a sport that is played by our community all year round. This initiative also opens up an opportunity for these clubs involved to improve their club’s engagement with their players.

“As the State Governing Body of Futsal, we want to continue to improve our service of the game and continue to build our Futsal framework to develop a community of players. Football NSW would like to create a sustainable league and continue to develop and grow this competition to engage with more clubs to get involved.”

The six teams set to feature in the league are listed below.

  • Eastern Suburbs Hakoah
  • Inner West Magic
  • Mountain Majik
  • Phoenix Futsal
  • Sydney Futsal
  • West City Crusaders

Deploy Football continues allegiance with Football NSW

Deploy Football have partnered with Football NSW to be the Official Community and Tournament Ball.

Deploy Football have partnered with Football NSW to be the Official Community and Tournament Ball.

Based out of the Sutherland Shire of Sydney, Deploy Football is a proudly Australian owned and leading football developer and manufacturer which services grassroots clubs and schools across the country and internationally.

Deploy’s strong focus on creating high quality products gives players, coaches and organisations the best chance to achieve great results.

A two-year agreement sees Deploy come on board as the official ball for the Waratah Cup, Country Cup, State Cup Finals and Champion of Champion Finals.

“It’s great to be back partnering with Football NSW and helping support grassroots tournaments,” Andrew Head, Founder & Managing Director of Deploy Sports Group Pty Ltd, said.

“We are creating a strong bond with local football clubs & associations and have a clear focus on bringing quality and value to the community – I’m looking forward to a great year of football.”

Football NSW are thrilled that Deploy have recommitted as a reliable locally-based partner.

“It’s fantastic to have Deploy Football on board with Football NSW as our Official Community and Tournament ball for 2021 and 2022,” Football NSW CEO Stuart Hodge said.

“We’ve worked with the brand before, so we know that they will provide a quality product for our competitions, including the Waratah Cup, State Cup, Champion of Champions and our Junior tournaments.”

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