FFA signs three-year deal with Priceline

Football Federation Australia (FFA) have signed a three-year partnership agreement with Priceline Pharmacy, in a deal which will support the development of women’s and youth football in the country.

Priceline will become the Official Health Partner of the MiniRoos, as well as an Official Partner of the Matildas and the W-League until 2023.

FFA Chief Executive Officer, James Johnson, believes the partnership will provide a significant boost for women’s and youth football in Australia.

“Our significant three-year partnership with Priceline Pharmacy is a coup for the sport as the core principles of the partnership align with many of the measures and initiatives outlined in our XI Principles for the future of Australian football, particularly our focus on community and anchoring the growth of Australian football in the women’s game,” he said.

“Through this partnership, FFA will work hand-in-hand with Priceline to champion health and wellness, actively encourage grassroots football participation, and demonstrate each organisation’s long-term commitment to women and women’s sport.

“Priceline has partnered with us at an exciting time in the development of women’s football. Priceline believe in our vision for Australia to be the centre of women’s football in the Asia-Pacific region, and via their vast nationwide network we believe we can work together to reach people in all corners of the country and connect them with all levels of the game,” he said.

Under the details of the agreement, Priceline will offer a national MiniRoos Health Award, with the FFA also working with the retailer in co-developing sponsorship toolkits.

This will encourage Priceline’s franchise network to support local football clubs and communities.

Andrew Vidler, General Manager of Priceline Pharmacy stated: “As the Official Health Partner of the MiniRoos, our goal is to connect with families in their local communities. As Australia’s favourite pharmacy retailer, Priceline is well-positioned to promote the benefits of a healthy and active lifestyle in these communities.”

“Over the next three years, we will work with FA to continue to grow the game at every level. Priceline will promote and celebrate everyone involved, from those who are giving it a go in a MiniRoos game through to representing Australia in the Westfield Matildas. But just as importantly, we’ll be celebrating the off-field stars of the game: the Mums, the Dads and the families who rally behind them.”

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South Melbourne Hellas Strengthens Its Future with Three Key Board Appointments

South Melbourne Hellas has taken another significant step in shaping its future, announcing the appointment of three highly accomplished professionals to its Board of Directors as the club continues to strengthen its leadership both on and off the field.

The Hon. Philip Dalidakis, John Karantzis and Associate Professor Marinis Pirpiris join the club at an important stage, bringing expertise across government, law, healthcare and corporate governance as South Melbourne continues to pursue its long-term ambitions.

Few football clubs in Australia can match South Melbourne’s proud history, but the club’s focus is firmly on the future. The latest appointments reflect a deliberate commitment to building a Board with the experience and strategic capability required to support sustained growth and success.

Dalidakis brings extensive experience across government, business and public policy. A former Victorian Cabinet Minister and C-suite executive, he is the Managing Partner of Orizontas and currently represents Australia on the APEC Business Advisory Council. He also holds board positions across the life sciences, defence and social impact sectors, and has chaired audit and risk committees across a range of organisations.

Karantzis is a Partner and Head of Personal Injury Law and Litigation at Carbone Lawyers, with more than 28 years of experience. Accredited as a Specialist in Personal Injury Law by the Law Institute of Victoria, he has also been recognised by Doyle’s Guide as one of Victoria’s leading plaintiff lawyers and litigators.

Pirpiris is an internationally recognised orthopaedic surgeon, academic and healthcare leader. A consultant surgeon at Epworth and Cabrini Hospitals, he specialises in robotic hip and knee replacement, arthritis management and sports injury care, and is a Fellow of both the Royal Australasian College of Surgeons and the Australian Orthopaedic Association.

Co-Presidents Bill Papastergiadis and Andrew Mesourouni said the appointments were about more than adding credentials to the Board.
“Philip, Marinis and John are exactly the kind of people South Melbourne Hellas needs at Board level right now,” they said.
“Each brings exceptional expertise in their respective fields, but just as importantly, they understand what this club represents. Their connection to South Melbourne’s values, history and community makes them a natural fit as we continue building for the future.”

The appointments form part of an ongoing renewal of the club’s leadership, reinforcing South Melbourne’s commitment to strong governance as it builds on its proud football tradition.

ParaMatilda to headline Frankston Pines’ new cerebral palsy program

A ParaMatilda will appear at Frankston Pines Soccer Club on Saturday as the club launches Victoria’s newest cerebral palsy football program during Football Victoria’s first dedicated Para Engagement Round.

The event, part of Round 7 of the All Abilities League Junior & Youth divisions, runs at Monterey Reserve, Monterey Boulevard, Frankston North. Children and young people with cerebral palsy, acquired brain injury or stroke-related symptoms can register for come-and-try sessions and meet current para athletes.

The ParaMatildas are the reigning world champions after winning the 2024 IFCPF Women’s World Cup. The victory made them the first Australian national football side to win a World Cup at any level. Goalkeeper and captain Katelyn Smith scored a hat-trick in the 6-2 final win over the United States.

The round coincides with Frankston Pines’ official launch of its new cerebral palsy football program. The club has organised a day including a Beyond the Limits cerebral palsy football showcase, community market stalls, face painting, a colouring competition, a jumping castle, fairy floss and a free sausage sizzle.

The event also raises awareness of Football Victoria’s upcoming Para Pathways Clinics, which will provide children and young people with neurological conditions an opportunity to explore the para football pathway. Further details about the clinics will be released soon.

The engagement round builds on the growth of Victoria’s All Abilities League, which has expanded from a single division in 2017 to 20 teams across four divisions representing 12 clubs this season.

Football Victoria launched its Disability Football Framework in December 2025, a strategic initiative to strengthen the delivery of disability football programs across the state. The Framework sets direction for FV’s work, guiding the development of new resources, guidance and minimum standards that clubs can use in the future.

FV All Abilities & Inclusion Programs Coordinator Selin Arpaci, named Administrator of the Year at the 2025 Victorian Disability Sport & Recreation Awards, said the framework marked a shift from ad hoc delivery to a structured approach.

“We’re no longer doing things just because they’ve always been done that way,” Arpaci said. “Our approach is now intentional, structured, and genuinely supportive for players, clubs and the community”.

Access remains a focus. The 2024-25 Regional All Abilities Participation Grants, funded by the Victorian Government, have supported clubs including Mitchell Rangers, Traralgon Olympians and Phillip Island Soccer Club to establish or expand all abilities programs.

Football Victoria has also partnered with Powerchair Sports Victoria to strengthen pathways for people with disabilities, while monthly women and girls cerebral palsy football sessions now run at The Home of the Matildas.

Frankston Pines has been a regular participant in the All Abilities League, with its inclusive program providing opportunities for people with physical, psychosocial or intellectual disabilities to participate in a supportive environment.

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