FFA signs three-year deal with Priceline

Avatar

Football Federation Australia (FFA) have signed a three-year partnership agreement with Priceline Pharmacy, in a deal which will support the development of women’s and youth football in the country.

Priceline will become the Official Health Partner of the MiniRoos, as well as an Official Partner of the Matildas and the W-League until 2023.

FFA Chief Executive Officer, James Johnson, believes the partnership will provide a significant boost for women’s and youth football in Australia.

“Our significant three-year partnership with Priceline Pharmacy is a coup for the sport as the core principles of the partnership align with many of the measures and initiatives outlined in our XI Principles for the future of Australian football, particularly our focus on community and anchoring the growth of Australian football in the women’s game,” he said.

“Through this partnership, FFA will work hand-in-hand with Priceline to champion health and wellness, actively encourage grassroots football participation, and demonstrate each organisation’s long-term commitment to women and women’s sport.

“Priceline has partnered with us at an exciting time in the development of women’s football. Priceline believe in our vision for Australia to be the centre of women’s football in the Asia-Pacific region, and via their vast nationwide network we believe we can work together to reach people in all corners of the country and connect them with all levels of the game,” he said.

Under the details of the agreement, Priceline will offer a national MiniRoos Health Award, with the FFA also working with the retailer in co-developing sponsorship toolkits.

This will encourage Priceline’s franchise network to support local football clubs and communities.

Andrew Vidler, General Manager of Priceline Pharmacy stated: “As the Official Health Partner of the MiniRoos, our goal is to connect with families in their local communities. As Australia’s favourite pharmacy retailer, Priceline is well-positioned to promote the benefits of a healthy and active lifestyle in these communities.”

“Over the next three years, we will work with FA to continue to grow the game at every level. Priceline will promote and celebrate everyone involved, from those who are giving it a go in a MiniRoos game through to representing Australia in the Westfield Matildas. But just as importantly, we’ll be celebrating the off-field stars of the game: the Mums, the Dads and the families who rally behind them.”

Avatar
Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

The 2023-24 Local Sports Infrastructure Fund to cater for participation boom

Staff Writer
2023-24 Local Sports Infrastructure Fund
Image via Pxhere

The Victorian Government’s 2023-24 Local Sports Infrastructure Fund is a state-wide investment, open until December 13, 2023.

This fund was created to adapt to the increasing need for infrastructure that is required for regular active sport and recreation.

Utilising three streams, sports clubs, facility managers and community organisations will all benefit from the following grants:

  • Community Facilities – up to $300,000
  • Community Sports Lighting – up to $250,000
  • Planning – up to $40,000

Led by Minister for Community Sport, Ros Spence, the creation of infrastructure will be made possible by planners, architects, engineers, project managers,
builders, carpenters, plumbers, electricians, facility managers and operational staff as part on the construction process. In turn, this has a direct link back to the local economy and offers hundreds of jobs.

For sporting & recreation clubs, sporting associations & leagues, educational institutions, not-for-profit community organisations, businesses and individuals looking to apply for the Local Sports Infrastructure Fund, an important note is that they cannot do so directly. Instead, they will coordinate this with Local Government Authorities and the Alpine Resorts Victoria who will apply on their behalf.

Applications close at 5pm on Wednesday December 13 2023 – with successful candidates of the 2023-24 Local Sports Infrastructure Fund announced from April 2024.

For full information and resources, you can view those here.

Football Queensland remain with Kappa for five more seasons until 2028

Avatar
Football Queensland & Kappa partnership extension
Image credit: Football Queensland

Football Queensland have announced a five-year partnership extension with iconic international sports brand Kappa as its official apparel partner from 2024.

This relationship between the two parties has been very strong since they first partnered all the way back in 2017 and reinforces the support for football in Queensland that the brand has had.

Kappa has provided quality garments for some of Europe’s biggest clubs including Manchester City, Juventus, AC Milan and the Italian National team.

It’s a brand that was established in 1916 in Turin and eventually in 1978 they rebranded themselves to branch out as a sportwear brand where they focused purely on football-related products and designs.

For Football Queensland, they currently produce and provide quality on and off-field apparel for all Queensland State Representative teams including the state’s futsal representative squads. Kappa also provide on-field apparel for the game’s referees on the FQ website.

They also helped sponsor and start up the Kappa Women’s Super Cup and Kappa Pro Series tournaments that debuted in late 2021 and 2022 respectively for clubs to participate in across the state.

FQ CEO Robert Cavallucci was extremely pleased to announce this partnership extension following Kappa’s amazing support.

“Football Queensland is incredibly excited to announce Kappa as our official apparel partner for the next five years following a competitive tender process which saw us receive 20 expressions of interest and 15 submissions of an extremely high quality,” Cavallucci said via Football Queensland press release.

“In their seven years as a Football Queensland partner, Kappa has provided fantastic support to Football Queensland, our clubs and the wider football community thanks to their quality of apparel, ability to deliver on their promises and the team’s unwavering commitment to customer service.

“We’ve built a wonderful working relationship with the team at Kappa thanks to their willingness to go above and beyond to deliver outcomes for our organisation and our game, and we’re delighted to continue working in partnership with them from next year.”

Kappa Australia Director Ze’ev Bogaty shared the same sentiment for the great relationship the two parties have created.

“Kappa is a strong supporter of football in Queensland and has been proud to invest in the game since the partnership with Football Queensland began in 2017,” Bogaty mentioned in the FQ press release.

“Some highlights of the partnership have included the development of the teal shirt for first year referees, witnessing Queensland state sides dominate on the national stage in Kappa kit, and the launch of the Kappa Women’s Super Cup and Kappa Pro Series tournaments.

“As we embark on another five years as the state’s official apparel partner and continue our close working relationship with Football Queensland, we look forward to contributing even more to the growth and success of football across the state.”

There is a shared goal of improving the grassroots game in Queensland from both parties and the track record of Kappa’s immense investment over the past seven years has shown that this extension will do wonders for Queensland football.

Most Popular Topics

Editor Picks

Send this to a friend