Football Federation Australia (FFA) have signed a three-year partnership agreement with Priceline Pharmacy, in a deal which will support the development of women’s and youth football in the country.
Priceline will become the Official Health Partner of the MiniRoos, as well as an Official Partner of the Matildas and the W-League until 2023.
FFA Chief Executive Officer, James Johnson, believes the partnership will provide a significant boost for women’s and youth football in Australia.
“Our significant three-year partnership with Priceline Pharmacy is a coup for the sport as the core principles of the partnership align with many of the measures and initiatives outlined in our XI Principles for the future of Australian football, particularly our focus on community and anchoring the growth of Australian football in the women’s game,” he said.
“Through this partnership, FFA will work hand-in-hand with Priceline to champion health and wellness, actively encourage grassroots football participation, and demonstrate each organisation’s long-term commitment to women and women’s sport.
“Priceline has partnered with us at an exciting time in the development of women’s football. Priceline believe in our vision for Australia to be the centre of women’s football in the Asia-Pacific region, and via their vast nationwide network we believe we can work together to reach people in all corners of the country and connect them with all levels of the game,” he said.
Under the details of the agreement, Priceline will offer a national MiniRoos Health Award, with the FFA also working with the retailer in co-developing sponsorship toolkits.
This will encourage Priceline’s franchise network to support local football clubs and communities.
Andrew Vidler, General Manager of Priceline Pharmacy stated: “As the Official Health Partner of the MiniRoos, our goal is to connect with families in their local communities. As Australia’s favourite pharmacy retailer, Priceline is well-positioned to promote the benefits of a healthy and active lifestyle in these communities.”
“Over the next three years, we will work with FA to continue to grow the game at every level. Priceline will promote and celebrate everyone involved, from those who are giving it a go in a MiniRoos game through to representing Australia in the Westfield Matildas. But just as importantly, we’ll be celebrating the off-field stars of the game: the Mums, the Dads and the families who rally behind them.”
