FIFA and FIFPRO rollout social media moderation tool to stamp out online abuse

FIFA and FIFPRO, the global football player’s body, are rolling out a social media moderation tool to combat online abuse during international tournaments, ahead of the Qatar 2022 World Cup.

A recently published independent report commissioned by football’s global governing body used artificial intelligence (AI) to track more than 400,000 social media posts during the latter stages of the Euro 2020 and African Cup of Nations (AFCON) 2021 tournaments.

The study found that 50 per cent of players were subject to some form of discrimination online, with data revealing significant volumes of homophobic and racist abuse. Despite the likes of Twitter, Facebook and Instagram claiming they are cracking down on such behaviour, many of the offending posts were found to still be viewable via the accounts that published them.

To combat this, FIFA and FIFPRO are launching a moderation service that will track hate speech on social media directed at players during tournaments and prevent those posts from being seen by the intended recipient or their followers, significantly reducing the reach of such posts.

With the study revealing that 90 per cent of accounts posting abusive comments have a high probability of identification, the social media tracking tool will also help in reporting those users to platform moderators. Offensive posts will remain visible to FIFA and FIFPRO, who can alert social media platforms and law enforcement authorities if it is felt that further action needs to be taken.

The partnership will also see FIFA and FIFPRO offer educational support for managing social media accounts, as well as mental health advice for all players participating in upcoming tournaments.

“Our duty is to protect football, and that starts with the players who bring so much joy and happiness to all of us by their exploits on the field of play,” FIFA President Gianni Infantino said in a statement.

“Unfortunately, there is a trend developing where a percentage of posts on social media channels directed towards players, coaches, match officials and the teams themselves is not acceptable, and this form of discrimination – like any form of discrimination – has no place in football.”

He added: “With the FIFA World Cup Qatar 2022 and FIFA World Cup Australia and New Zealand 2023 on the horizon, FIFA and FIFPRO recognise it is important to make a stand and to include what is monitored on social media with what is already being monitored in the stadiums.

“We want our actions to speak louder than our words and that is why we are taking concrete measures to tackle the problem directly.”

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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