FIFA and GIZ Sport present the new Women’s Empowerment programme

FIFA has joined in a collaboration with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to fund 16 global organisations through the Sport for Women’s Empowerment programme.

GIZ works on behalf of the German Federal Ministry for Economic Cooperation and Development and has chosen the NGO LA Guilde to be the implementor of the financial support.

This programme aligns with the FIFA Women’s Development Programme and Germany’s feminist development policy, which is focused on sports-based approaches to gender equality and fits well with FIFA’s programme for growth in female football.

All these initiatives support the UN Sustainable Development Goal 5 on gender equality and the empowerment of women and girls.

The central theme of the programme is to demonstrate how sport would be used as a tool to combat gender inequality, tackle gender-based and sexual violence, or empower and strengthen the role of women.

200 organisations across 30 GIZ’s partner countries submitted project proposals.

From this, 16 were chosen – of which 10 are football-specific projects and 3 FIFA Associations are included. These organisations are spread across Africa, Asia, The Middle East, South America and the Western Balkans.

This is a huge enterprise taken by FIFA and GIZ to expand and fund the women’s game internationally.

It shows the partnership potential FIFA has with organisations and investors that want to expand their programs into the sporting world and their popularity with international organisations and markets, especially if this fits into the positive empowerment of equality in sports within poorer communities around the world.

The 16 successful organisations are:

  • Togolese Football Association (Togo)
  • Football Association of Indonesia (Indonesia)
  • Ghana Football Association (Ghana)
  • ENGIM (Albania)
  • Together Advancing Common Trust, TAKT (North Macedonia, Serbia, and Bosnia and Herzegovina)
  • Bareeq Education & Development (Jordan)
  • Permanent Peace Movement (Lebanon)
  • Cleo (Colombia)
  • Girls United Football Association (Mexico)
  • Anahat for Change Foundation (India)
  • Sudhaar Society (Pakistan)
  • Action des Volontaires d’Innovations pour le Développement, AVID (Congo DR)
  • Volontariato Internazionale per lo Sviluppo, VIS (Ghana)
  • Community Forum Organization, COFO (Malawi)
  • Demain Dès l’Aube (Togo)
  • Association Togolaise pour la Promotion du Sport pour Tous, ATPST (Togo)

“We are very excited about the huge number of applicants; all of them organisations using the power of sport to improve gender equality in their communities,” Jens Elsner said via media release, Head of the GIZ’s Global Programme.

“I am convinced that the winning organisations will make an impact by reaching out to young people and letting them experience that change towards a more inclusive and equal society is possible.”

FIFA Chief Women’s Football Officer Sarai Bareman added via press release: “FIFA is dedicated to increasing female representation and diversity in football, at all levels, on and off the pitch, and this initiative is a great example of how we can create more opportunities for women through collaborating with others.”

In total, the successful organisations list features 10 football-specific projects, four multisport projects, one rugby project and one volleyball project.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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