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FIFA Club World Cup Qatar 2020 draw released

The official draw for the FIFA Club World Cup 2020 has been released ahead of the tournament’s scheduled start in Qatar next month.

Six teams are participating in the tournament that runs between the February 4 and 11.

Al-Duhail SC (Qatar), Al Ahly SC (Egypt), FC Bayern Munich (Germany), Ulsan Hyundai FC (South Korea), Tigres UANL (Mexico) and the Copa Libertadores (South America) champions will compete in the World Cup – the Copa Libertadores final is scheduled for January 30.

The draw was held at FIFA’s headquarters in Zurich, Switzerland and was conducted by FIFA Deputy Director of Competitions Jaime Yarza.

The tournament kicks off with Tigres UANL taking on Ulsan Hyundai FC at 17:00 local time (01:00 February 5 AEDT) on February 4 at Ahmad Bin Ali Stadium.

Later that day Al Duhail SC and Al Ahly SC will face off at Education City Stadium at 20:30 (04:30 February 5 AEDT).

The winner of the Tigres-Ulsan clash will then play the Copa Libertadores champions – either Palmeiras or Santos in the semi-finals.

Meanwhile the winner of the Al Duhail-Al Ahly match will move on to play FC Bayern Munich.

The final then takes place at Education City Stadium on February 11 at 21:00 (05:00 February 12 AEDT).

Last week it was confirmed that Auckland City FC would be unable to participate in the tournament due to the COVID-19 pandemic and the quarantine requirements that have been put in place by the New Zealand government.

This resulted in local team Al-Duhail SC moving directly to the second round.

“The competition format remains unchanged, with the opening match forfeited,” FIFA said.

“The tournament will now be staged at Education City and Ahmad Bin Ali Stadiums, while Khalifa International Stadium, which was originally due to host two games, will not be used.”

The FIFA Club World Cup was first played in 2000 and features the winners of the UEFA Champions League, AFC Champions League, CAF Champions League, CONCACAF Champions League, Copa Libertadores, OFC Champions League plus the champions of the host nation’s national league.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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