FIFA+ debut to provide greater global connection through football

FIFA have announced the launch of FIFA+, a brand-new digital platform designed to bring football fans together across the globe through having access to the game they love, for free.

FIFA+ delivers live domestic league games from around the globe, match stats, the greatest archive in international football, premium original content, immersive global storytelling, and much more.

Over 29,000 men’s matches and over 11,000 women’s matches will be streamed on FIFA+ in 2022, totalling over 40,000 matches.

“FIFA+ represents the next step in our vision to make football truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing football globally,” FIFA President Gianni Infantino said.

“This project represents a cultural shift in the way different types of football fans want to connect with and explore the global game and has been a fundamental part of my Vision 2020-2023. It will accelerate the democratisation of football and we are delighted to share it with fans.”

FIFA+ offers live coverage from Europe’s top flight leagues to previously unserved competitions from around the world in men’s, women’s and youth football.  From launch, 1,400 matches will be live streamed monthly on FIFA+, and rising rapidly.

Ahead of the FIFA World Cup Qatar 2022, FIFA+ will be home to every FIFA World Cup and FIFA Women’s World Cup™ match ever recorded on camera, totalling more than 2,000 hours of archived content. For the first time ever, this entire archive will be available to fans.

Fans will have the ability to watch full-match replays, highlights, goals and magical moments all in one place. The FIFA+ Archive will launch with more than 2,500 videos dating back to the 1950s, with many more to come throughout the year.

The Match Centre will allow football fans to immerse themselves in rich football data across 400 men’s competitions and 65 women’s competitions. A daily feed of news from around the world of men’s and women’s football will also complement and offer additional updates. Throughout the year, fans will enjoy interactive games including votes, quizzes, fantasy games and predictors.

From launch, FIFA+ will bring the game to life through exclusive, world-class titles including:

  • Ronaldinho: The Happiest Man in the World - An exclusive, feature-length documentary offering extensive access to and never-seen-before archive of one of the most iconic players to have played the game.
  • Captains: Season 1 - A ground-breaking 8-part series from Fulwell 73 (Sunderland ‘Til I Die, All or Nothing: Juventus) following six captains as they lead their countries through qualification for the FIFA World Cup Qatar 2022™. The series, which will explore each individual’s leadership traits, features Luka Modrić (Croatia), Pierre-Emerick Aubameyang (Gabon), Brian Kaltak (Vanuatu), Andre Blake (Jamaica), Hassan Maatouk (Lebanon) and Thiago Silva (Brazil).
  • Croatia: Defining a Nation – This original feature-length documentary tells the story of how football unites and binds this nation and a group of friends who reached global recognition against the backdrop of the most extreme adversity.
  • Icons – A 5 x 26-minute docuseries showcasing five of the biggest game-changers of the women’s game: Wendie Renard, Lucy Bronze, Asisat Oshoala, Carli Lloyd and Sam Kerr telling their stories in their own words. Produced by Noah Media Group (14 Peaks: Nothing Is Impossible, Finding Jack Charlton).
  • Academies – The inside story of some of the greatest talent production lines in world football from Shoot the Company. Season 1 tells the story of RSC Anderlecht across 3 x 30-minute episodes.

FIFA+ will be available across all web and mobile devices, and across a range of connected devices soon. It will be available in five language editions (English, French, German, Portuguese, and Spanish), alongside an additional six languages to follow in June of 2022.

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Steadfast Supports CCM Women’s A-League Team

Steadfast CCM

Steadfast Group has enhanced its partnership with the Central Coast Mariners (CCM), becoming a Premier partner of the club.

First having collaborated with the club in 2019, Australasian insurance broker network Steadfast joined the Mariners as a supporter.  However, the new renewal will see Steadfast rewarded for its loyalty with key branding locations, most notably featuring on the back of the CCM Women’s kit.

Central Coast Mariners Head of Commercial Operations, Olivia Rebelo lauded Steadfast’s critical dedication to the club.

“Steadfast’s ongoing support shows their strong commitment to football on the Central Coast. Since 2019, they’ve played a key role in our journey, and as we begin this new chapter with the Women’s A-League team, their continued backing reflects the shared vision and ambition of our organisations,” she said via press release.

“We are thrilled to have Steadfast Group as a Premier partner, aligning with our A-League Women’s team. Their support highlights their dedication to empowering women in sport and making a meaningful difference within our community.”

Steadfast Founder, Managing Director and CEO, Robert B. Kelly AM signalled how his organisation wanted to help women’s sport thrive across the country.

“We endeavour to make positive contributions in our communities, and sports are an important facet of community for many Australians. We’ve seen the profile of women’s sports, including football, rise over the past few years and we want to see that continue,” he said in a press release.

“Steadfast is proud to support the Central Coast Mariners, a partnership we have had for the past seven years, and I wish the Women’s A-League team a great season of football.”

The updated partnership between Steadfast Group and the Central Coast Mariners, indicates a positive and bright future for woman’s sport along the Central Coast as both organisations work to increase female participation in sport.

 

Sevilla FC is the first sports club in the AI Alliance

Sevilla FC has made history as the first sports club invited to join the AI Alliance, a global community dedicated to the responsible and ethical advancement of artificial intelligence. Among over 150 member organisations, Sevilla FC stands out as the only sports club, highlighting its commitment to technological innovation in sports.

Co-founded by IBM and Meta, the AI Alliance brings together leading technology companies like Intel, AMD, Oracle, Red Hat, and Sony. It also includes renowned academic institutions such as CERN, EPFL, ETH Zurich, Yale, Cornell, the University of Tokyo, Imperial College London, and the Indian Institute of Technology Bombay.

Nationally, Sevilla FC is the fourth Spanish institution to join the AI Alliance, alongside the Barcelona Supercomputing Center, MLOps Community, and Esade, representing a significant milestone for sports and technology in Spain.

Sevilla FC has long been a leader in adopting cutting-edge technologies across both sports and business operations. The club has utilised AI to develop advanced solutions in various areas, including player identification and profiling based on scout evaluations in natural language. On the commercial side, AI has been integrated into ticketing, sponsorship, and Fan 360 tools, with a strong focus on attendance prediction, greatly enhancing the management of the secondary ticket market.

Club president, José María del Nido Carrasco, expressed great enthusiasm about the club joining this organisation.

“For Sevilla FC, it is a great honour to be the first sports clubs to join the AI Alliance. We feel fully committed to its principles for the safe, ethical, and collaborative development of artificial intelligence. For the club, this represents significant recognition from the technology industry and various academic institutions for our strong commitment to applying technological innovation to sports, as well as to our different business areas, in order to provide our professionals with the best tools to pursue success both on and off the field,” he said via Sevilla FC statement.

Through its membership in the AI Alliance, the club adopts and aligns with the core principles of this community, including:

  • Global collaboration to advance AI development.
  • The definition and development of AI use cases in the sports industry.
  • The promotion of open source technology that encourages equitable access to AI.
  • The development of and adherence to standards that ensure trust and security in AI applications.

This achievement not only reinforces the club’s dedication to digital transformation but also establishes it as a leader in creating a more innovative, ethical, and sustainable sports ecosystem, setting a precedent for other sports clubs to follow.

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