FIFA has multiple bids to consider for 2023 Women’s World Cup

Liam Watson

FIFA the global governing body for football has received four bids from those looking to claim hosting rights for the 2023 Women’s World Cup.

Having recently seen Football Federation Australia (FFA) and Football Ferns (New Zealand) join forces to host the prodigious tournament, it won’t be the only bid that FIFA have to consider.

They have received bids from the Brazilian Football Association (CBF), the Colombian Football Association (FCF), and the Japan Football Association (JFA).

With FIFA confirming that the submission deadline of December 13th has passed, they will start to undergo an inspection of each country through a visit between January and February 2020. A final decision is expected to be made at a FIFA Council meeting in Ethiopia’s capital city of Addis Ababa in June 2020.

While FIFA saw a record number of nine nations including Argentina, Bolivia, South Africa and Korea put themselves forward as potential hosts for the 2023 event, only four in total were accepted after FIFA updated their hosting requirements which lead to a reopening of the bidding process earlier this year.

For the joint bid between Australia and New Zealand, the countries’ federations have planned for the 2023 Women’s World Cup to be held in 12 cities combined, with seven from Australia and five in New Zealand.

“Australia and New Zealand have a successful history of both staging and co-hosting major international sporting events – most recently the Rugby League World Cup 2017 and the Cricket World Cup 2015,” said Richard Colbeck, Australia’s Minister for Youth and Sport.

“By hosting such a premier sporting event, we strengthen Australia’s reputation as a world leader in women’s sport.”

FIFA President Gianni Infantino has already announced an increase of participating teams in the next Women’s World Cup from 24 to 32 and spoke about the success of the last tournament in France.

“France 2019 was certainly a watershed moment for women’s football, and now it is FIFA’s responsibility to take concrete measures to keep fostering the game’s incredible growth,” he said.

“With the FIFA Women’s World Cup generating an unprecedented interest across member associations, we are ensuring that the process to select the hosts is seamless, objective, ethical and transparent. By the time the FIFA council announces the hosts, there should be no doubt whatsoever as to why that choice was made.”

 

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Juventus FC confirms 2025/26 Jeep & Visit Detroit shirt deal

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Image Credit: Juventus FC website

Juventus FC has unveiled a landmark dual front-of-shirt sponsorship deal for the 2025/2026 season, with both jeep and Visit Detroit set to appear a co-branded collaborators across the club’s men’s, women’s, and Next Gen sides. The announcement marks a first for Serie A and European football, as a destination marketing organisation (DMO) joins a top-tier club’s shirt sponsorship.

The agreement builds on Jeep’s long-standing connection with Juventus, dating back to 2012, while welcoming Visit Detroit — the world’s first convention and visitors bureau — in a bold move to merge global tourism promotion with elite football.

Shared Shirt Real Estate, Expanded Global Reach

Under the agreement:

  • Jeep and Visit Detroit will co-feature on the front of Juventus’ domestic kits
  • Jeep retains sole front-of-shirt rights for international fixtures

The co-branding strategy reflects a broader shift in club commercial models, as Juventus looks to diversify revenue streams, grow its global footprint, and strengthen ties to the North American market.

Breaking New Ground in Tourism & Sport

While tourism boards have collaborated with clubs before, this is the first time a CVB has secured front-of-shirt branding at this level — signalling the rise of cross-industry partnerships blending travel, sport, and city branding.

The deal also aligns with Juventus’ push to build deeper connections in the U.S., where Serie A’s popularity continues to climb.

A Shared Focus on Innovation and Reach

All three parties — Juventus, Jeep, and Visit Detroit — say the collaboration is grounded in shared values: innovation, community, and global ambition. Jeep brings legacy and loyalty, while Visit Detroit represents a fresh, lifestyle-led approach to brand engagement.

Both brands will benefit from:

  • Widespread global exposure across multiple teams
  • Integrated marketing and activation opportunities
  • Hospitality and fan engagement initiatives in Italy and abroad

A Sign of Things to Come

Juventus’ new sponsorship model reflects broader commercial trends in football: dual-brand kits, destination marketing, and increased U.S. market integration. The agreement could set the stage for similar deals, especially among clubs seeking to balance heritage brands with emerging categories like tourism and experiential branding.

‘Football For Good’ partnership launched by PFA and Juan Mata’s ‘Common Goal’

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'Football For Good' partnership launched by PFA and Juan Mata's 'Common Goal'
Credit: Professional Footballers Australia (PFA)

Professional Footballers Australia (PFA) has announced a partnership with Juan Mata’s ‘Common Goal’, which aims grow and support the ‘Football For Good’ community in Australia.

This collaboration is the first of its kind between Common Goal and a players’ association, and it aims to tap into football’s potential to create real social impact—both in Australia and around the world.

The partnership was officially launched at a media event in Sydney on last Tuesday afternoon.

As part of the agreement, PFA and Common Goal will work together to:

  • Raise awareness about the Football For Good community among socially conscious and community-focused Australian footballers;
  • Host ‘Football For Good’ events and fundraising campaigns; and
  • Use the PFA’s Footballers’ Trust to help identify and support community projects that players can contribute to.

Australian footballers will also be encouraged to get involved by pledging 1% of their football earnings to Common Goal, or by donating any amount to causes they care deeply about.

All contributions will go toward supporting PFA-accredited grassroots and community-led organisations that use football to create positive social change.

These include:

  • Australian Blind Football
  • Football Empowerment
  • Football Futures
  • Football United (Creating Chances)
  • Heartbeat of Football
  • John Moriarty Football
  • One Ball
  • PlayrProject
  • Pride Cup
  • Reflect Forward
  • Transplant Australia Football Club

 

Western Sydney Wanderers midfielder Juan Mata, who co-founded Common Goal in 2017, was on hand to help launch the partnership and share the message of using football as a force for good.

“Australia has a passionate football culture and has an incredible opportunity to lead with purpose,” Mata said in a press release

“Through this partnership with the PFA, we want to inspire Australian players to see how they can use their platform to make a meaningful difference in their communities and beyond.”

Common Goal Advisory Co-Chair and founder of Football United, Anne Bunde-Birouste highlighted the importance of the partnership.

“Professional player engagement is paramount to supporting our work with children and young people for the inspiration they bring,” Bunde-Birouste said in a press release.

“This world-first collaboration will greatly enable Australian players to get involved with football for good organisations, helping us help our communities through the magic of football.”

A growing number of Australian footballers have already joined Common Goal, including Alex Brosque, Caitlin Foord, Aivi Luik, Angela Beard, Winonah Heatley, Izzy Dalton, Libby Copus-Brown, and Alex Chidiac.

Here in Australia, the initiative is backed by the PFA’s Footballers’ Trust, which gives players a way to donate a portion of their football earnings to causes they care about.

Since launching in 2019, the Trust has helped direct $500,000 in player contributions to 24 different charities, human rights groups, inclusion initiatives, and football-based programs both locally and overseas.

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