FIFA has multiple bids to consider for 2023 Women’s World Cup

FIFA the global governing body for football has received four bids from those looking to claim hosting rights for the 2023 Women’s World Cup.

Having recently seen Football Federation Australia (FFA) and Football Ferns (New Zealand) join forces to host the prodigious tournament, it won’t be the only bid that FIFA have to consider.

They have received bids from the Brazilian Football Association (CBF), the Colombian Football Association (FCF), and the Japan Football Association (JFA).

With FIFA confirming that the submission deadline of December 13th has passed, they will start to undergo an inspection of each country through a visit between January and February 2020. A final decision is expected to be made at a FIFA Council meeting in Ethiopia’s capital city of Addis Ababa in June 2020.

While FIFA saw a record number of nine nations including Argentina, Bolivia, South Africa and Korea put themselves forward as potential hosts for the 2023 event, only four in total were accepted after FIFA updated their hosting requirements which lead to a reopening of the bidding process earlier this year.

For the joint bid between Australia and New Zealand, the countries’ federations have planned for the 2023 Women’s World Cup to be held in 12 cities combined, with seven from Australia and five in New Zealand.

“Australia and New Zealand have a successful history of both staging and co-hosting major international sporting events – most recently the Rugby League World Cup 2017 and the Cricket World Cup 2015,” said Richard Colbeck, Australia’s Minister for Youth and Sport.

“By hosting such a premier sporting event, we strengthen Australia’s reputation as a world leader in women’s sport.”

FIFA President Gianni Infantino has already announced an increase of participating teams in the next Women’s World Cup from 24 to 32 and spoke about the success of the last tournament in France.

“France 2019 was certainly a watershed moment for women’s football, and now it is FIFA’s responsibility to take concrete measures to keep fostering the game’s incredible growth,” he said.

“With the FIFA Women’s World Cup generating an unprecedented interest across member associations, we are ensuring that the process to select the hosts is seamless, objective, ethical and transparent. By the time the FIFA council announces the hosts, there should be no doubt whatsoever as to why that choice was made.”

 

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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