The #WorldCupAtHome campaign will see more than 30 past matches made available and premiered from 21st March via FIFA’s official website and YouTube channel, as well as its Weibo channel in China.
The soccer body have based the campaign around allowing fans to vote on games they want to see via social media. Additional engagement opportunities will also allow viewers to interact with live chat on YouTube and vote for a favourite moment of the match.
FIFA will additionally make available a catalogue of its in-house documentary features and interviews with some of soccer’s biggest names.
Due to the isolation process that people will continue to experience likely being over the next few months, the archive is designed to be an immersive experience that gives fans the chance to relive their favourite and most memorable moments and gaining the best experience possible from their homes.
FIFA has already seen its opening votes, with Spain vs Netherlands edging Brazil vs Colombia and Germany vs Argentina in a 2014 World Cup vote, while in the France 2019 Women’s World Cup poll, the semi-final between England and USA prevailed over France vs USA.
As fans all around the world are craving something to enjoy in these unprecedented times, FIFA has put their foot forward to unite fans in a time of uncertainty – providing us with this access to games in tricky times for us all.
This voting process will take place over the next six weeks, helping fill a void left by the growing number of competitions to suspend their seasons.
Until regular football activities are resumed, we’ll be able to take the time to reflect on past achievements and milestones all around the world and celebrate the game that is.