FIFA outlines future plans with media rights sales in Asia

FIFA has unveiled its new strategy with Infront Sports & Media to directly sell tournament media rights in the South and Southeast Asian markets following the conclusion of the latest FIFA World Cup sales cycle in Asia.

This approach allows FIFA to take full control over its media rights sales while building innovative and sustainable media partnerships for its rights across the region.

Currently, FIFA has only sold rights in Asia directly with Korea, Japan and Malaysia and they have recently appointed Infront to provide advisory support during the transition period of the new sales structure in South and Southeast Asia specifically.

Infront is a sports marketing company based in Zug, Switzerland – handling media and marketing rights for international sports events and federations while also providing sports services such as advertising and sponsorships.

The new advisory role will see Infront provide extensive market knowledge, established relationships and experience in selling FIFA and other premium rights throughout Asia. They will also show support throughout the 2024-2027 media rights sales cycle which will include the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup.

FIFA Chief Business Officer Romy Gai spoke about new strategy with the Asian markets:

“The Asian market is a highly specific and strategically important region for FIFA and the new approach demonstrates our commitment to fully controlling our media right sales processes,” he said via media release.

“Our efforts will be complemented by our long-term partner Infront who will draw on its experience and track record in the region to support our go-to-market approach in selected key markets.”

Head of Football at Infront, Andreas Kaeshammer, discussed their collaboration with FIFA:

“Supporting the commercialisation of the most prestigious association football tournaments in the worlds is recognition of the quality of services we provide to top tier partners,” he added via media release.

“After being involved in the distribution of FIFA’s media rights for more than two decades in the new media advisory service role combines our global football rightsholder capabilities with our outstanding media sales experience in Asia.”

“We’re excited to help deliver FIFA’s events to an audience of over 2.5 billion people, underscoring the immense reach and impact of these tournaments in the Asian market.”

Newcastle Jets’ new owners add key pieces for upcoming season

Newcastle Jets’ new owners, Maverick Sports Partners, have hired Ken Schembri as General Manager of Football and Ben Hawes as General Manager of Commercial, Digital and Marketing for this upcoming season.

The appointment of Schembri and Hawes reaffirms Maverick Sports Partners’ intent to invest in high-quality resources, which should excite Newcastle fans for this upcoming season.

Schembri had previously worked with the reigning champions, the Central Coast Mariners, being an essential part of establishing the Central Coast Mariners Football Academy and their Centre of Excellence when he joined in 2014.

Schembri will manage the A-League Men’s roster, oversee player performance and development, and handle recruitment for all football departments.

The Mariner’s Academy has produced many young and exciting Australian talent including Garang Kuol and Max Balard who have all gone to join clubs in Europe after their time in Gosford. Schembri has most recently played a key role in Central Coast’s recent success as Head of Football.

Maverick Sports Partners Director Maurice Bisetto commented about the new additions.

“We are excited to have both Ken and Ben join the Newcastle Jets team. They will be integral to the strategy and direction of the Club’s New Era, providing expertise and support, on and off the pitch,” said Bisetto in a club statement.

These two joined the Jets after the club were bought by the Australian company only last month.

Hawes has prior experience in Sponsorship, Marketing and Content roles at the National Rugby League, Sportsbet, BlueBet and Sydney FC.

Hawes will focus on expanding and diversifying the clubs commercial revenue streams which includes growing the sponsorship portfolio. He will also deal with commercialising the club’s digital channels as well as implementing new marketing and fan engagement strategies.

Due to these recent moves, Newcastle have the potential to produce exciting Australian talent and grow its brand across the league which will help the club continue to improve both on and off the pitch and ultimately strengthen their stability for future seasons.

Football Coaches Australia and Martyn Buckie team up for ‘Benefits of Micro Coaching Sessions’

Football Coaches Australia (FCA) and Martyn Buckie will host an online session on Monday, July 29 at 7:30pm AEST.

As part of ‘Benefits of Micro Coaching Sessions’, Buckie will present insights on the benefits of micro coaching sessions for children and youth coaches.

Coaches will get a full understanding on what ‘Micro Sessions’ are and how to implement them into training sessions. He will explain the benefits they provide to both players and coaches and how to design effective ‘Micro Session’ practices.

Buckie is currently the ‘Grassroots Coach Education and Development Manager’ with the Scottish Football Association. He is a UEFA A Licence and Scotttish Advanced Children’s Licence holder. In addition, he is also the advanced Children’s Licence Tutor and Course Manager.

He has a wealth of practical coaching experience as Academy Coach at both Stenhousemuir FC and Falkirk FC.

Attendance to this event will qualify for one-hour CPD with Football Australia.

Sign up via Eventbrite:

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