FIFA pens multi-year deal with software development company Globant

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Globant
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FIFA has announced a multi-year partnership with digital consultant and software developer Globant – a move looking to accelerate the growth of the FIFA+ streaming platform and support football’s flagship events, starting with next month’s FIFA World Cup in Qatar.

Globant will become the Global Platform Supporter of FIFA+, the game-changing digital destination launched earlier this year. Globant will focus on creating new features and combing experiences for FIFA+ users while supporting the delivery of the platform. The company currently boasts 25,900 employees and has a presence in over 20 countries working with tech heavyweights Google, Electronic Arts, and Santander.

Recently, they have partnered with LaLiga to create a global technology company.

Globant Co-Founder and CEO, Martin Migoya, was ready to get to work with FIFA.

“We are proud to start working with FIFA to accompany them in their digital transformation process and continue propelling our goal of reinventing industries,” he said in a statement.

“This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”

The software developer has also acquired the rights to become the regional supporter of the FIFA World Cup Qatar 2022, in North America, and Europe, along with being a sponsor of Australia and New Zealand’s 2023 Women’s World Cup.

The company will also be a worldwide sponsor for the  FIFAe Series in 2023, 2024 and 2025, and a worldwide Tournament Supporter of the FIFA U-17 Women’s World Cup 2024, FIFA U-20 Women’s World Cup 2024, FIFA U-17 World Cup 2025 and FIFA U-20 World Cup 2025.

FIFA Chief Business Officer, Romy Gai, commented on the new deal saying via press release:

“Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years. Through its multi-faceted support, Globant will play a vital role in fast-tracking the development of FIFA+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe.”

The partnership highlights how technology plays a vital role in sports, and how it can further increase passion and the overall sporting experience.

Wanda Weigert, Globant’s Chief Brand Officer, added via press release:

“Participating in all these global competitions will allow us to connect with people from every corner of Earth and with beloved brands to support them in their reinvention paths.”

To see more on Globant, you can find it here.

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Glasgow City FC and ALT Champion Sustainable Women’s Football

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Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

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Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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