FIFA pens multi-year deal with software development company Globant

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Globant
Image credit: Globant

FIFA has announced a multi-year partnership with digital consultant and software developer Globant – a move looking to accelerate the growth of the FIFA+ streaming platform and support football’s flagship events, starting with next month’s FIFA World Cup in Qatar.

Globant will become the Global Platform Supporter of FIFA+, the game-changing digital destination launched earlier this year. Globant will focus on creating new features and combing experiences for FIFA+ users while supporting the delivery of the platform. The company currently boasts 25,900 employees and has a presence in over 20 countries working with tech heavyweights Google, Electronic Arts, and Santander.

Recently, they have partnered with LaLiga to create a global technology company.

Globant Co-Founder and CEO, Martin Migoya, was ready to get to work with FIFA.

“We are proud to start working with FIFA to accompany them in their digital transformation process and continue propelling our goal of reinventing industries,” he said in a statement.

“This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”

The software developer has also acquired the rights to become the regional supporter of the FIFA World Cup Qatar 2022, in North America, and Europe, along with being a sponsor of Australia and New Zealand’s 2023 Women’s World Cup.

The company will also be a worldwide sponsor for the  FIFAe Series in 2023, 2024 and 2025, and a worldwide Tournament Supporter of the FIFA U-17 Women’s World Cup 2024, FIFA U-20 Women’s World Cup 2024, FIFA U-17 World Cup 2025 and FIFA U-20 World Cup 2025.

FIFA Chief Business Officer, Romy Gai, commented on the new deal saying via press release:

“Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years. Through its multi-faceted support, Globant will play a vital role in fast-tracking the development of FIFA+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe.”

The partnership highlights how technology plays a vital role in sports, and how it can further increase passion and the overall sporting experience.

Wanda Weigert, Globant’s Chief Brand Officer, added via press release:

“Participating in all these global competitions will allow us to connect with people from every corner of Earth and with beloved brands to support them in their reinvention paths.”

To see more on Globant, you can find it here.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

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Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

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Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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