FIFA renews with Qatar Airways as Global Airline Partner until 2030

Qatar Airways has been extended as the airline sponsor for the FIFA Men’s World Cup in North America in 2026, as well as the event in Europe, Africa, and South America in 2030.

Initially, the state-owned airline had a two-tournament contract for the 2018 World Cup in Russia and the 2022 World Cup in Qatar.

The World Cup airline spot should become available again in 2034, when Saudi Arabia is slated to host the event. The Saudis intend to establish a second national airline, Riyadh Air.

The new Qatar Airways arrangement was not announced, although it is estimated to be valued hundreds of millions of dollars. The trophy and medal presentation helpers are dressed in the airline’s uniform at World Cup finals.

“Today I am very proud to announce the renewal of our partnership between Qatar Airways and FIFA. It is a great partnership that has brought a lot of success to FIFA, and of course as well to Qatar Airways,” FIFA President Gianni Infantino said during the ceremony.

“We are excited to extend our partnership with FIFA as the Global Airline Partner. As an airline, we are committed to connecting the world, and this partnership allows us to reach millions of football fans. Football has the power to unite people across cultures and continents, and we are proud to continue to be part of this incredible journey,” said Group Chief Executive Officer Badr Mohammed Al-Meer.

In the 2019-2022 commercial cycle, the airline was one of seven top-tier men’s World Cup sponsors, earning over $2.7 billion in total marketing rights sales, according to FIFA. It comprises selected FIFA youth competitions as well as the 2027 Women’s World Cup, the host of which will be announced in May.

The 2026 World Cup will be the first to include 48 teams instead of 32, 104 games instead of 64, with players, supporters, and officials spread over 16 locations in the United States, Canada, and Mexico.

The 2030 World Cup will feature greater long-distance travel than initially anticipated, with games taking place in six nations across three continents.

FIFA stated last month that it is only considering one offer — the long-favoured Spain-Portugal co-hosting plan, which was expanded this year to include Morocco and now includes South American neighbours Argentina, Paraguay, and Uruguay hosting one game each as part of a centennial celebration. Uruguay hosted the first World Cup in 1930.

Through a dedicated platform of Qatar Airways, football fans will be excited to hear the airline will in the near future have access to exclusive travel packages such including match tickets, flights and accommodation for selected FIFA tournaments.

Graduates congratulated after completing FIFA Diploma in Club Management program

FIFA President Gianni Infantino has congratulated the 2024 graduates of the FIFA Diploma in Club Management course at FIFA headquarters, which include former Socceroo Tim Cahill and former Manchester City player Fernandinho.

Since its launch in 2021, the FIFA Diploma in Club Management has become a networking platform for senior club executives to share knowledge about the industry insights essential for successful football club management. The 18-month course is comprised of six-course models, each covering important topics and aspects of club management.

The topics which are covered in this course are leadership and management, sporting strategy and youth academies, marketing and communication, club operations and stadium management, governance and legal matters and finance.

Infantino spoke to the attendees of the graduation ceremony in Zurich, Switzerland:

“The course’s aim was to encourage knowledge and best practice exchange to be able to ensure football’s continued growth and health worldwide,” he said in a statement.

“You understand that club football is crucial for the development and the survival of football in all countries of the world.

“That is what we have to foster and what we have to work on, and to do this, you have to be well-equipped and well-prepared, and this is our aim at FIFA: to give you this preparation, to give you this equipment, to open the doors of FIFA here in Zurich and everywhere in the world.

“Our doors are open for you to come and exchange with us, and also to exchange between yourselves.”

The graduates of the second edition of the FIFA Diploma in Club Management started back in September 2022 in New York where they attended lectures given by the likes of FIFA Chief of Global Football Development Arsène Wenger and FIFA Chief Women’s Football Officer Sarai Berman and their final project of the course was a strategy plan which was presented before the graduation.

The third edition of the program began in May 2024 and is headed by FIFA Director of Professional Football Ornella Desirée Bellia. Some of the participants who are involved include former Juventus player Giorgio Chiellini and Como 1907 coach Cesc Fàbregas alongside club owners, CEO’s and sporting directors.

Soccerscene celebrates sixth-year anniversary

Soccerscene is celebrating its sixth anniversary as Australia’s business-to-business publication for the football community.

Since its inception, Soccerscene has committed to the highest standards of reporting on the most pressing topics surrounding the world of sports business. We have been the first port of call for potential buyers and sellers and deliver all the first-hand news – including interviews, discussions, product reviews, case studies and insight into all facets of the growing Australian and international football market.

Here at Soccerscene, we can’t celebrate six years without thanking all our readers, followers and the numerous industry and club communities for helping us along the way.

Special thanks goes to our major partners including Football Coaches Australia, Professional Footballers Australia and Box2Box – your constant support has been crucial to all we have achieved over these last six years.

Thank you to everyone and we are excited for the future years ahead in this constantly developing industry – from all us at Soccerscene.

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