LaLiga fans are now able to purchase merchandise from 13 LaLiga Santander clubs through Amazon, in a new collaboration.
In a rollout that is set to expand throughout other areas throughout 2022, fans in the UK, Italy, France and Germany will be the first countries to have access to a dedicated store – making kits, clothing and other fan items available for purchase.
Teams currently on the LaLiga store with products are Getafe CF, Cádiz CF, Granada CF, Athletic Club, Levante UD, Villareal CF, Real Sociedad, Deportivo Alavés, RCD Espanyol, RCD Mallorca, RC Celta de Vigo, Real Betis Balompié and Club Atlético Osasuna.
“For LaLiga, it’s very important to offer LaLiga Santander and LaLiga SmartBank clubs all possible tools in order to bring our league closer to our fans around the world. Through this exciting collaboration with Amazon, we are continuing to develop our internationalisation strategy and we can boost the growth of the competition and its clubs,” LaLiga Executive Director Óscar Mayo said.
“For now, we have 13 LaLiga Santander clubs participating in this project, with the LaLiga store to launch from December 29th in the United Kingdom, France, Italy and Germany. Our goal is to bring more LaLiga clubs on board and to be present in more regions around the world, with these to be announced during the first quarter of 2022.”
LaLiga has identified Amazon as a company that can help Spain’s top-flight league to thrive in new commercial opportunities that reaches customers all over the world.
“I am thrilled about launching this multi-year collaboration with LaLiga, bringing official products and tailored shopping experience to thousands of LaLiga fans so they can celebrate and share their love for Spanish football. At Amazon, we are proud to help LaLiga in its efforts to expand internationally, bringing fans closer to their passion wherever they are,” Amazon Head of Special Projects Hernando Moncaleano said.
On the LaLiga store with Amazon, fans can find more than 1,600 different products from the participating 13 teams. There will be a great variety of items available, from sportswear to other men’s and women’s clothing. Mugs, toys, household items and much more from these LaLiga Santander clubs will also be on sale via Amazon.