Football Australia acknowledges successful FIFA Women’s World Cup to date as records are broken

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Matildas
Image credit: Mathias Bergeld

Last Thursday, Football Australia honoured the end of an extraordinary group stage of the FIFA Women’s World Cup Australia and New Zealand 2023, having established a level of excellence in setting new standards and displaying the organisation’s pivotal role in co-hosting a significant event and strengthen women’s football in Australia and beyond.

The outstanding success of the World Cup up to this point is further evidence for the well-thought-out projects handled by Football Australia to magnify the brand of the CommBank Matildas, by elevating them to an equal status with the Subway Socceroos.

Some of the highlights that have stood out in the group stage of the tournament observed record-breaking numbers such as fan’s attendance at games in extraordinary numbers with over 1.7 million ticket sales.

In terms of broadcast, the Seven network announced their coverage of the FIFA Women’s World Cup 2023 had got up to 8.02 million viewers plus 1.14 million on their streaming platform, as well as the victory for the Matildas over Canada in the last group stage game was the most watched program on the Seven network with a reach of over 5.32 million.

Football Australia CEO James Johnson stated via press release:

“This FIFA Women’s World Cup has been a milestone for Football Australia and for women’s football in our country, the success of the tournament so far shines a spotlight on the transformative power of the FIFA Women’s World Cup and football’s ability to unite and inspire beyond borders,” he said.

“This is why we have invested in women’s football and made a firm commitment to support and promote the women’s game by bringing the FIFA Women’s World Cup to Australia, we are overwhelmed with the profound impact of the tournament so far.”

After an impressive victory against Denmark in the Round of 16, the next Matildas game will be in the quarterfinals against France on Saturday at 5pm at Suncorp Stadium.

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Mitre Appointed FV’s Sole Ball Supplier Across All Competitions

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Image credit: Football Victoria

Football Victoria has unveiled Mitre as its exclusive official ball partner in a significant new three-year deal.

As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.

From the 2026 NPL Victoria season, clubs will play with the Mitre Ultimax Pro 26, the latest iteration of Mitre’s iconic match ball. The new Ultimax Pro features cutting-edge technology, enhanced performance, and a contemporary design inspired by the original 1995 model.

The ball incorporates a completely redesigned panel layout, engineered to deliver greater control, more accurate flight, and increased power with every strike.

The new exclusive deal reinforces the eight-year relationship between Mitre and Football Victoria, marking one of the most enduring partnerships in the industry.

FV Commercial Executive Manager, Chris Speldewinde described the agreement as a “major milestone” ahead of the 2026 season.

“Mitre has been a trusted partner of Football Victoria for many years, and this new agreement reinforces our shared commitment to elevating the game at every level,” he said via FV Official media release.

“As we move into the 2026 season, having a world-class ball partner ensures our clubs and players are equipped with the highest standards in performance.”

Director of Sportsmart Group, Gerrard Woods said Mitre was pleased to build on its long-running collaboration with FV.

“Our goal has always been to support the growth of football across the state by delivering products that players and coaches can trust at every level,” he said via press release.

In addition to Mitre’s established reseller network, clubs will be able to order match balls through a dedicated online platform designed for simple, streamlined purchasing.

Bentleigh Greens Forge Ties with MST Lawyers

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Image credit: MST Lawyers

Bentleigh Greens confirmed leading mid-tier commercial law firm, MST Lawyers, as their latest sponsor for the 2026 season. Following an announcement last week, the collaboration strengthens Bentleigh Greens’ commitment to working with Victorian businesses and connecting them with the local football community. 

A Partnership Built on Shared Values 

Ranked as a Tier 1 firm in Franchise Law in Best Law Firms 2025 by Best Lawyers and with 60 years of experince, MST Lawyers strives to maintain a client-focused model supported by respect, excellence and dedication.

But it is not only the work which MST Lawyers carries out within the walls of their company which makes a partnership with the Green so exciting. Beyond providing legal counsel and assistance, they support causes across Victoria and beyond to give back to the community who back them. Such causes include the Mayor of Monash Charity Golf Day, Ronald McDonald House Charities (RMHC) Australia, and Cambodia Rural Students Trust. 

It is ultimately no wonder why an agreement was there to be struck with a club which prides itself on inspiring a supportive environment, fostering young talent, and transforming a business into a family. Going forward, the Greens will no doubt be looking to work with MST Lawyers on matters which concern the team, the club, and the loyal community which supports them. 

Driving Business and Football Forward 

As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.

“A sincere thank you to the entire MST Lawyers team for their support and belief in our club,” the club said via social media.

“This partnership will play a key role in driving Bentleigh Greens forward both on and off the pitch.”

Given this will be the Green’s first season back in the NPL VIC since 2023, gathering support will be crucial to not just staying in the league next year, but also sustaining its presence in seasons to come.

You can find more about the services provided by MST Lawyers here.

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