Last Thursday, Football Australia honoured the end of an extraordinary group stage of the FIFA Women’s World Cup Australia and New Zealand 2023, having established a level of excellence in setting new standards and displaying the organisation’s pivotal role in co-hosting a significant event and strengthen women’s football in Australia and beyond.
The outstanding success of the World Cup up to this point is further evidence for the well-thought-out projects handled by Football Australia to magnify the brand of the CommBank Matildas, by elevating them to an equal status with the Subway Socceroos.
Some of the highlights that have stood out in the group stage of the tournament observed record-breaking numbers such as fan’s attendance at games in extraordinary numbers with over 1.7 million ticket sales.
In terms of broadcast, the Seven network announced their coverage of the FIFA Women’s World Cup 2023 had got up to 8.02 million viewers plus 1.14 million on their streaming platform, as well as the victory for the Matildas over Canada in the last group stage game was the most watched program on the Seven network with a reach of over 5.32 million.
Football Australia CEO James Johnson stated via press release:
“This FIFA Women’s World Cup has been a milestone for Football Australia and for women’s football in our country, the success of the tournament so far shines a spotlight on the transformative power of the FIFA Women’s World Cup and football’s ability to unite and inspire beyond borders,” he said.
“This is why we have invested in women’s football and made a firm commitment to support and promote the women’s game by bringing the FIFA Women’s World Cup to Australia, we are overwhelmed with the profound impact of the tournament so far.”
After an impressive victory against Denmark in the Round of 16, the next Matildas game will be in the quarterfinals against France on Saturday at 5pm at Suncorp Stadium.