Football Australia and Commonwealth Bank begin partnership to grow women’s football

Equity in high-performance standards in the A-League and W-League, a 32% increase in the W-League salary cap floor and an increase in the A-League salary cap floor are the highlights of the new collective bargaining agreement (CBA) struck between Professional Footballers Australia (PFA) and the Australian Professional Leagues (APL).

The new five-year deal was described as “ground-breaking” by a joint statement between the two bodies, in an announcement that highlights the newfound confidence in the economic environment for professional football in Australia.

Much of that confidence can be linked to the new five-year broadcast agreement with ViacomCBS and Network 10 and it is no surprise that this new CBA has been deliberately linked in length to the broadcast deal.

PFA Co-Chief Executive Kathryn Gill explained that being able to achieve this agreement was a huge milestone for the professional game in Australia, after such a long period of uncertainty in recent years due to the COVID-19 pandemic and the end of the previous broadcasting deal with Fox Sports.

“The players’ vision for the negotiations was economic security and stability for the clubs, the leagues and the players. This agreement is a foundational step towards this objective and our leagues will be stronger as a result,” she said via the joint statement.

“It has been an incredibly challenging time for our game; however, we believe the CBA will provide a platform for our leagues to be re-launched and for a genuine partnership between the clubs and the players to be forged.

“I would like to acknowledge the work of Greg O’Rourke, Danny Townsend, Tracey Scott, Chris Pehlivanis and John Tsatsimas for their efforts and commitment during the negotiations and especially the players who participated so actively throughout.”

PFA President Alex Wilkinson noted the immense sacrifice made by many players to usher the game through the COVID-19 pandemic, which he says helped pave the way for this agreement.

“This generation of players, club owners and staff have been asked to make immense sacrifices to preserve our sport during unprecedented times,” he said.

“As a result of these sacrifices we have been able to take an important step forward and provide greater certainty for the clubs and players and make important progress in areas such as our high-performance environment, player welfare whilst further embedding our commitment to gender equity.”

Under the new CBA, genuine equity in high-performance standards in the A-League and W-League have been entrenched in order to create a “world-class workplace” for all of the country’s footballers.

This CBA will be the first to deliver common standards across higher performance and medical departments across both the W-League and the A-League.

Increases to minimum and maximum player payments are also factored in during the course of the five-year CBA with a particular focus on an increase to the W-League salary floor, providing another massive boost on the back of the recently announced expansion of the competition to also include Central Coast Mariners, Wellington Phoenix and Western United.

There will also be a reformed contracting model that allows for greater capacity in squad investment for clubs, with an allowance for up to two “Designated Player” spots, which will allow clubs to invest between $300,000 and $600,000 in players whose salaries will be excluded from the A-League salary cap.

These “Designated Players” will be in addition to the current exemptions, such as “Marquee Players”.

Furthermore, there will also be greater capacity for clubs to contract youth players with an increase in the cap on scholarship players.

The CBA also provides for guaranteed funding for player welfare and development programs, as well as greater support for the PFA Past Players Program.

APL Managing Director Danny Townsend said the deal was proof that the APL was living up to its promise of greater investment since taking control of Australia’s professional leagues.

“When APL took control of the leagues, we promised it would herald a new era of investment and this agreement shows the progress that has already been made,” he said in a statement.

“This is a clear example of what can be achieved when we work together with a common vision to realise the potential of Australian football.”

APL Leagues Commissioner Greg O’Rourke added the investments would help clubs deliver a much-improved on-field product.

“Players are partners with us in the game and central to its growth. Having all of our partners on-board with the re-imagined future of the game is vital, and this agreement marks an important milestone in our new relationship,” he said.

“There will be immediate improvements across the men’s and women’s leagues, most notably for women’s football, all of which will flow through into improved experiences for players, and ultimately into growing and improving our game.”