Football Australia and Commonwealth Bank begin partnership to grow women’s football

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Football Australia have today announced the start of a game-changing partnership with Commonwealth Bank.

Originally announced in April this year, today’s newly formed partnership will see Commonwealth Bank become one of the largest investors in Australian women’s football.

Millions of dollars are set to be injected into the elite women’s game and grassroots initiatives across the country over the next four years.

The bank will become the official partner and bank of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas, Commonwealth Bank Junior Matildas, Socceroos and more.

In addition, the partnership supports Football Australia’s 15-year vision and strategic agenda to increase women’s and girls’ participation in the sport that was pledged in the Legacy ’23 plan.

Monique Macleod, Commonwealth Bank Group Executive of Marketing and Corporate Affairs, acknowledged the significance of such a landmark moment for CBA and Australian football.

“This is an exciting time for women’s football; the Matildas recent performance on the world stage is showing young Australian women and girls they can achieve great things. We are ready to play our part in strengthening the game at all levels as we head towards 2023 and beyond,” she said.

“We are delighted to partner with Football Australia in supporting the Commonwealth Bank Matildas in their quest for glory on the world stage, and the future growth and development of the game across all levels.”

Football Australia Chief Executive Officer James Johnson added: “Our partnership with Commonwealth Bank represents a clear and strong alignment of values between our two organisations. It is also a significant endorsement of our vision for Australian football and our strategic priority to anchor the growth of the game in women’s football.

“We are already seeing Commonwealth Bank’s commitment to helping Football Australia provide opportunities for all Australians to play football, and to further strengthen the Commonwealth Bank Matildas’ position as an iconic brand, by helping us to reach more Australians than ever before.

“In recent weeks we’ve seen the Commonwealth Bank Matildas set the record for the largest audience for a women’s team sport in Australian TV history, with an average television audience of 1.87 million tuning in to watch Australia and Sweden in Tokyo. This is a sign of how this team is capturing the hearts and minds of Australians everywhere and with Commonwealth Bank’s support, we believe this team will continue to grow and reach new heights over the coming years.

“Commonwealth Bank’s support for the Socceroos also comes at a time when the team has reached its highest FIFA ranking since 2011, and readies itself for the next phase of the Asian Qualifiers – Road to Qatar with upcoming matches against China and Vietnam in the September Men’s International Match Calendar window.”

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Melbourne should have been apart of Women’s Asia Cup 2026

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Image credit: Shutterstock.com / Dans Destinations

On Wednesday, the Asian Football Confederation (AFC) will ratify Sydney, Perth and the Gold Coast as hosts of the upcoming Women’s Asia Cup 2026. Games will be played across Stadium Australia and Western Sydney Stadium, the Perth Rectangular Arena, Perth Stadium, and the Gold Coast Stadium.

While the Women’s Asian Cup is a momentous occasion for Australian football, the exclusion of Melbourne stands as a missed opportunity.

Known as the sporting capital of the nation, Melbourne holds an incredibly passionate soccer fanbase and has continually delivered excellence on the pitch.

Zealous and Loyal Fanbase 

Most recently, Melbourne hosted six Women’s World Cup games at the Melbourne Rectangular Stadium, otherwise known as AAMI Park, in 2023 for hungry audiences. Of the six games, five reached over 90% capacity according to AuStadiums, illustrating the desire Melbournians and Victorians have for more football.

Furthermore, Victorians have consistently shown up to support their teams across both the men’s and women’s A-Leagues. According to AuStadiums, in last year’s ALW season, AAMI Park was on average the most attended stadium of the grounds which had hosted 10 or more games, averaging 3,500 people per game. This accomplishment built off of the 22/23 season where AAMI Park had also averaged the largest crowds for stadiums for which had hosted multiple games.

In the men’s competition, AAMI Park has been by far the most played at stadium, with more than 30 games played at the stadium each season since the 21/22 season. Through this, AAMI Park has consistently achieved the highest total attendance of any A-League stadium and has additionally maintained strong crowd averages.

AAMI Park was the third most attended ground on average last year for stadiums which had hosted multiple games. Additionally, AAMI Park also appeared the most in the top 10 attended games of the year, hosting four of the largest crowds of the 23/24 season.

To deny such a passionate fanbase the opportunity to see their national team, and other elite Asian teams, locally, would be a travesty. Compounding it, the decision to neglect one of Australia’s most beloved, professional and modern stadiums on a global stage is another disappointment.

World Class Facilities

In the latest Professional Footballers Australia (PFA) 2023-24 A-League Men Report insights from players, executive teams and coaches, AAMI Park was one of the highest scoring stadiums across Australia and New Zealand.

In terms of pitch quality, measured by the pace, smoothness, hardness and overall quality of the surface, AAMI Park scored above average. Depending on the hosting team, the stadium was rated between 3.5 stars to 4 stars placing it above the 3.2 average across the league.

Additionally, AAMI Park recorded the best atmosphere leaguewide when Melbourne Victory played, achieving a 4.4-star rating. Nearly half a star higher than the second-best atmospheric stadium.

These sentiments were similarly echoed in the most recent PFA A-League Women Report from the 2023-24 season. The report illustrated AAMI Park as one of the premier stadiums in the country, with the ground achieving a 4-star and near perfect 4.9-star rating, across its two hosts.

Australia’s Most Liveable City 

In combination with providing a world class stadium for some of the world’s best teams, hosting games at AAMI Park in Melbourne at the Women’s Asia Cup would have propelled Australia’s image on the global stage by highlighting one of the world’s most liveable cities. Ranked fourth in the world for most liveable cities by the Economist Intelligence Unit’s Global Liveability Index 2024, Melbourne continues to showcase the very best of Australia.

Travelling fans would get to enjoy the cultural events and sights Melbourne has to offer, while also finding their way to and from games easily due to Melbourne’s simple public transport system.

Furthermore, Melbourne would not only highlight the best of Australia to travellers, but to an ever-increasing global audience. With the rise of interest in women’s football, the amount of people watching and interacting with games has increased exponentially.

According to FIFA, over two billion people engaged with the Women’s World Cup in 2023. Furthermore, the tournament produced over 2.72 billion viewer hours, a 9.2% increase in consumption from the 2019 Women’s World Cup. With so many eyes now on women’s football, it makes sense to put forth Australia’s best.

Conclusion 

Fortunately, as Australia’s most loved team, the Matildas will draw crowds wherever they play, having now sold out 16 home games in a row.

Yet the neglect of Melbourne from the Women’s Asia Cup will prevent one of the country’s most fervent fanbases, which has repeatedly supported the national team and the A-Leagues, from witnessing one of Australia’s most important sporting events.

Football Australia hails record sports investment

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Image credit: Football Australia

Football Australia applauds the ASC’s historic $385 million investment to boost high-performance and participation through the “Win Well” and “Play Well” programs.

This funding underscores the vital impact of sport in Australian communities and enhances pathways from grassroots to elite levels.

Football Australia is delighted to receive $6,319,500 in funding for the period from January 1, 2025, to June 30, 2026.

  • Win Well funding: $5,379,000
  • Play Well funding: $940,500

This marks a 25% boost in high-performance funding from the previous cycle, reinforcing football’s status as Australia’s favourite team sport and its expanding impact both on and off the field.

This investment will enhance Football Australia’s efforts to develop the game across all levels. The Win Well funding will back high-performance programs, equipping the Subway Socceroos, CommBank Matildas, CommBank ParaMatildas, CommBank Pararoos, and Youth National Teams for global success.

It also fortifies talent pathways, coaching, and advancements in sports science and medicine.

The Play Well funding emphasises grassroots development, fostering inclusive participation, and ensuring safe, welcoming spaces for players, coaches, and volunteers nationwide. As Australia’s largest participation sport, football has seen remarkable growth in women’s and girls’ involvement, driven by the success of the FIFA Women’s World Cup Australia and New Zealand 2023™.

Football Australia CEO, James Johnson commended the Australian Government’s dedication to sport and emphasised its positive impact on football.

“This record investment from the Australian Government is a testament to the power of sport to inspire and connect our communities,” he said via press release.

“The increased funding through the Win Well program will enhance our ability to compete on the global stage, while the Play Well program enables us to bring the joy of football to more Australians, ensuring inclusive, safe, and welcoming environments for all.

“I would like to sincerely thank the Federal Minister for Sport, the Hon Anika Wells, and the Australian Government for their unwavering support and belief in the future of Australian football. This funding will empower us to build on the incredible momentum of our game, uniting Australians through football and preparing our athletes for success on the road to Los Angeles 2028 and Brisbane 2032.”

Football Australia is dedicated to achieving excellence in sport and increasing opportunities for all Australians to participate in the world’s most popular game.

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