Football Australia and Nike have confirmed a 10-year contract extension that will carry their partnership forward into a third decade.
This deal is already the longest of Nike’s federation club partnerships in Australia, with the well-known brand a staple of Football Australia’s desire for male and female football support at all levels of the game.
Football Australia’s elite national teams, grassroots participation, inclusivity programs, and its Legacy ’23 strategy will also continue to be strengthened.
Nike’s investment will contribute towards Football Australia’s Legacy ’23 initiative – harnessing the growth of women’s football to deliver enduring benefits for Australia’s largest community sport beyond 2023, including becoming the first community sport to reach gender parity in participation.
“This is a pivotal moment for Australian football. This extended partnership with Nike not only solidifies their commitment to our national teams, but it also provides significant resources for the growth of grassroots football, our ambitious Legacy ’23 plan and the strategic building of our national iconic brands,” Football Australia CEO James Johnson stated via media release.
“Our partnership with Nike has been transformative, and this extension represents a strong endorsement for Football Australia and the growth of football at all levels across the nation.
“We are proud to be part of Nike’s Global Football strategy, and this partnership extension signifies the strength and continued elevation of Australian football on the international stage.”
Nike also remains as the official apparel partner for all Australian national teams, including the Subway Socceroos, CommBank Matildas, Junior, and Youth men’s and women’s squads, as well as the CommBank Pararoos, and CommBank ParaMatildas.
“In the past two decades we’ve seen football in Australia grow to incredible heights and this year achieve sold out stadiums and record-breaking jersey sales,” Nike Pacific Vice President and General Manager, Ashley Reade, added in a statement:
“Nike is incredibly proud of the partnership with Football Australia to drive these outcomes.
“This year’s major tournament was a generational tipping point and, on every level, Nike continues to find ways to innovate, inspire and enable the future of athletes through football.
“This announcement represents our local commitment to the world game, to foster even stronger opportunities for gender equity from grassroots to the elite game. We believe in the vision of Football Australia and look forward to playing our part in the sport’s continued growth.”
Steph Catley is hugely involved with both organisations, not only as Nike athlete but as vice-captain of the Matildas.
“Not only does Nike’s innovative high-performance gear allow us to perform our best on the field, but their unwavering commitment to build the game, invest in us as athletes and broaden access for the next generation of players and fans plays a pivotal role in driving the sport forward,” she added via media release.
“We are thrilled to continue working with them and look forward to the exciting journey ahead.”
Football Australia and Nike will unite everyone at grassroots, before the heights of a global stage.