Football Australia and Professional Footballers Australia confirm CBA for 2023-2027

Football Australia and Professional Footballers Australia CBA agreement

Football Australia and Professional Footballers Australia (PFA) have announced a four-year National Teams Collective Bargaining Agreement (CBA) for the Subway Socceroos and CommBank Matildas.

The new CBA arrives after the international triumphs of the Socceroos and then the Matildas, where we will see changes to the revenue-share model, Youth National Team investment, player welfare – and in addition, the introduction of past player programs.

The CBA will last during the AFC AFC Asian Cups 2023 and 2027, Paris 2024 Olympics, AFC Women’s Asian Women’s Cup 2026, FIFA World Cup 2026 and FIFA Women’s World Cup 2027.

Major highlights of the agreement include: 

  • Enhanced revenue sharing between Football Australia and the players through a world leading economic model;
  • Strengthened commercial partnership between the players and Football Australia to drive further investment into the continued growth of Australian football;  
  • CommBank Matildas’ player payments to transition immediately from centralised contracts to match and commercial payments; 
  • Preservation of the gender equality model to ensure players continue to receive equal pay, employment and high-performance standards; 
  • Enhanced parental policy provisions; 
  • A commitment to develop a Football Australia human rights policy and development of joint player and Football Australia community impact investments via the PFA’s Footballers’ Trust; and 
  • Establishment of a PFA – Football Australia CBA Committee to further strengthen the partnership, focused on expanding commercial opportunities, boosting the national team brands, and elevating high performance standards. 

Football Australia’s CEO, James Johnson, voiced his excitement about the new agreement, stating:

“The new CBA represents a sophisticated economic model that rewards our players in tandem with the growth and commercial success of our national teams. It’s a model that ensures as we scale new heights commercially, and our players will share in the fruits of these triumphs — a true testament to our shared goals and values. 

“Football Australia has enjoyed remarkable growth in the last few years and this agreement is positioned to drive our progress even further forward. By incentivising our players to promote further growth we will be able to create new opportunities for generating revenue and unlocking value which was not previously available to us under the old structure. Through this new structure, we have been able to build in the possibility for innovative opportunities to respond to a dynamic and ever-changing landscape.

“This agreement is more than a contract; it’s a commitment to progress and a promise that as our revenue base flourishes, so will the opportunities and rewards for our players, making them key contributors in our game’s prosperity. Our aim is clear: to continue growing the game of Australian football hand in hand with those who bring it to life on the pitch.” 

“I am proud to say that this CBA is a landmark not just for Football Australia, but for sports organisations worldwide. It sets a new standard for how players and national associations can work together to achieve common objectives.  

“The spirit of cooperation with the PFA and our players has been exceptional, and our shared ambition for our national teams to excel at the highest international levels is stronger than ever. We look forward to the continued growth of Australian football through collective achievements and successes.” 

PFA co-Chief Executive and former Matildas’ captain Kathryn Gill reflected on the inaugural CBA till now:

“Since the first Socceroos’ CBA in 1997 and Matildas in 2010, our national team agreements have laid the foundations for the international success Australia has enjoyed across the past 25 years. 

“In partnership with Football Australia, we have a framework to ensure we capitalise on the growth and popularity of our players and national teams across the next four years and further incentivise performance on the global stage.

“We thank Football Australia for the spirit of collaboration that has defined these negotiations and the contribution of over 40 national team players who were so actively involved.”

PFA President and current Subway Socceroo Jackson Irvine spoke on behalf of the players with the impact of this deal:

“From the outset of these negotiations, our ambition was to set up the game for more success, but we also wanted to ensure that we leave the game in a better place for those who follow us. 

“This agreement will ensure that our National Team players have everything they need to excel on the pitch, a more robust partnership that can strengthen the game and, importantly, allow us to have more impact off the pitch than ever before.

“The current generation of players are deeply grateful for those players who came before us and who fought to guarantee the conditions we enjoy today.”

For a full Facts Sheet on the 2023-2027 Collective Bargaining Agreement, you can view it here.

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Football West Launches Second Year of Pivotal Mental Health Initiative

Football West Launch Mental Health Initiative

Football West and health promotion partner Healthway have officially confirmed registrations are open for the 2025 “Kick off the Conversation” program.

This will be the second year of their groundbreaking mental health initiative for the Western Australian football community.

Following the remarkable success of last year’s campaign, which saw participation from more than 60 clubs across Western Australia, the program aims to expand its reach and deepen its impact on mental wellbeing within grassroots football.

The comprehensive initiative equips clubs with essential resources to address mental health challenges within sporting environments.

Participating organisations will develop capabilities to foster supportive club cultures, respond effectively to mental health concerns, implement tailored wellbeing policies, and appoint dedicated wellbeing officers.

To mark the launch of the 2025 program, Football West has collaborated with mental health organisation HelpingMinds to deliver two awareness sessions.

An in-person workshop will be held at the Sam Kerr Football Centre in Queens Park on May 28, followed by an online webinar on June 4.

Both sessions will cover mental health fundamentals, support strategies, and wellbeing enhancement techniques.

The popular Think Mental Health Round will return in July, with further details to be announced in coming weeks.

This year’s program will emphasise capacity building at club level, with particular focus on upskilling key personnel responsible for promoting wellbeing.

Clubs that completed the program in 2024 will be offered advanced training opportunities, including Mental Health First Aid certification for nominated wellbeing officers or club representatives.

Football clubs interested in participating are encouraged to visit the Kick off the Conversation webpage to register and access available resources.

Registration provides immediate access to educational materials designed to establish or enhance club wellbeing frameworks.

Mental Health has become present in the sporting world, especially in football.

The importance of Mental health for all participants is key to a healthy sport, community and everyone’s overall living.

It’s important that football institutions make sure that they offer quality mental health services and options for the community and tackle mental health head on.

This is a strong positive step by Football Western Australia and one that hopefully delivers positive outcomes.

To register your club, visit the Kick off the Conversation webpage for resources to build the mental health of your club.

To register for the Mental Health Awareness sessions presented by HelpingMinds click here.

Beckham and Neville Lead New Salford City FC Ownership Group

Salford City FC has entered a new era following its acquisition by a diversified global ownership group, led by David Beckham and Gary Neville, alongside US businessman Declan Kelly and former UK government minister Lord Mervyn Davies, who will both serve as Co-Chairs of the club’s board.

The transition marks a significant strategic shift, aimed at scaling the club’s ambitions across sporting, commercial, and infrastructure sectors, with a focus on long-term sustainability.

A Unique Ownership Model Fusing Football Legacy and Global Expertise

The club’s unique ownership model stands apart in English football. Operating as a members’ club, it brings together nine high-profile individuals and entities across sectors including finance, law, technology, and entertainment.

Key investors include:

  • Dream Sports Group (India’s leading sports tech company)
  • Frank Ryan (Global Co-Chair & Americas CEO, DLA Piper)
  • Colin Ryan (Founder, Clipper Street Capital)
  • Nick Woodhouse (Executive Vice Chairman, Authentic Brands Group)
  • Shravin Mittal (Founder, Unbound)

This model, inspired by U.S. sports investment syndicates, offers a commercially-driven approach to ownership. It aims for multi-market expansion, making Salford City FC a more global brand while staying grounded in its local roots.

Building on the Class of ’92 Legacy

This strategic move builds on the foundation laid by the Class of ’92 — Gary Neville, Ryan Giggs, Paul Scholes, Nicky Butt, and Phil Neville — who, together with Peter Lim, took Salford City from non-league football to League Two status. While Lim has stepped down as a shareholder, the Class of ‘92 remains involved in the club’s operations, spanning technical roles, football development, commercial strategy, and the academy.

Co-Chair of Salford City FC’s new ownership group, Gary Neville emphasises the long-term vision for Salford City FC, with a clear focus on both footballing success and financial sustainability.

“Football will come first, but it’s critical we drive the club toward sustainability in the next 4–5 years,” he said via press release.

Consello to Lead the New Commercial Strategy

Salford City FC’s new commercial strategy will be developed in collaboration with Consello, a global advisory and investment firm founded by Declan Kelly. Janey Whiteside, former Walmart CCO, will lead growth efforts as Chief Growth Officer, focusing on partner acquisition across the UK, U.S., Europe, and Asia. The goal is to evolve Salford City from a local football project into a global, sustainable brand with strong community connections, elite player development, and diversified revenue streams.

Beckham’s Personal Connection to Salford City FC

Co-Chair of Salford City FC’s new ownership group, David Beckham, expressed an emotional connection to the club’s vision.

“Salford City is at the heart of its community… I’m proud to be part of its next chapter,” he said via press release.

Beckham’s involvement brings significant cultural influence and global brand recognition, particularly in North America and Asia, where he continues to maintain strong commercial sway.

Broader Strategic Implications for the Football Business

This acquisition highlights key trends in the evolving football business:

  • Diversified ownership models bringing cross-sector expertise and capital to smaller clubs
  • A shift towards sustainability and structured growth, not just on-field success
  • Global brand building, even at lower league levels
  • Growing interest in football investment from institutional players outside traditional sport ownership

If successful, Salford City FC could become a prime example of how a commercially viable football brand can be built from League Two upward, all while staying true to its local community roots.

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