Football Australia announces Legacy ’23 Ambassador Program

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Football Australia has announced the line-up set to represent the Legacy ’23 Ambassador Program in the lead up to the FIFA Women’s World Cup Australia & New Zealand 2023.

With the 2023 edition of the tournament expected to be the biggest and best ever to be staged – as well as the first to be hosted in the Southern hemisphere – the Legacy ’23 Ambassador Program will play a critical role in raising awareness and advocacy for the variety of important initiatives set out in the Legacy ’23 Plan.

The Legacy ‘23 Plan has been developed to shape empowering opportunities and deliver tangible outcomes for the next generation of Australians – both on and off the field.

With the full Legacy ’23 squad member line-up to be unveiled over the coming weeks, the first Ambassadors to be announced are:

  • Julie Dolan AM, Inaugural Captain and Matildas Cap #1 (Australian Women’s National Team)
  • Kate Jenkins, Australia’s Sex Discrimination Commissioner, and member of the Australian Human Rights Commission
  • Awer Mabil, current Socceroo, Cap #597 (Australian Men’s National Team)

Football Australia Chief Executive Officer James Johnson on the program:

“As one of the nation’s most loved sports, played in every community across the country, we are so proud to partner with a diverse and enthusiastic group of trailblazers to support and advocate for Legacy ’23.

“Each Ambassador brings a passion for the game and a genuine belief in its ability to shape and contribute to Australian society through our hosting of the FIFA Women’s World Cup 2023TM.  They have a deep care for the community and drive to do what’s best for the future of our game, and we can’t wait to see what we can achieve together.”

The Legacy ’23 Plan, developed by Football Australia, will ensure Australia realises the long-term benefits that hosting this prestigious global sporting event can have on every community across the country. From economic, social, physical, and mental health benefits, to its promotion of social cohesion and multicultural inclusion, Legacy ’23 will introduce new and expand upon existing programs to ensure the future of football in Australia is stronger than ever before.

The programs will aim to increase participation, deliver more inclusive community facilities, optimise high performance and development pathways, build capacity in women’s leadership to shape the future of Australian sport as well as boost tourism, trade and international relations as Australia and New Zealand recover from the global pandemic.

As the world’s biggest women’s sporting event, it is expected that over a billion people across the world will tune in to watch the FIFA Women’s World Cup 2023 and that the growth of women’s football will continue with a forecasted 407,000 new female participants by 2027.

For more information on Legacy ’23 head to https://www.footballaustralia.com.au/legacy23

Melbourne Victory secures new sponsorship deal with Ferraro Dairy

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Image credit: Melbourne Victory Facebook page

Melbourne Victory Football Club has confirmed a new collaboration with Ferraro Dairy. Under the terms of the agreement, Ferraro Dairy’s brand will be prominently displayed on the back of the shorts for both the A-League Men’s team and Academy teams for the next two seasons.

Ferraro Dairy is an Australian family-owned dairy for 50 years, based in Tullamarine. They pride themselves on high-standard dairy products from Australian produce.

The two-season partnership represents a strategic move for both organisations, combining the prestige of one of Australia’s premier football clubs with a respected name in the dairy industry. By extending the branding to both senior and academy levels, the partnership shows a comprehensive approach to team sponsorship.

Melbourne Victory Managing Director, Caroline Carnegie expressed her enthusiasm about the collaboration, highlighting the alignment between the two organisations.

“We’re incredibly pleased to have Ferraro Dairy on our Men’s kit for the next two seasons and excited to have them along for our journey,” she said via press release.

“Ferraro Dairy is a proud local business that strives for a common goal in driving high standards and delivering a premium product for its loyal clientele.

“We’re thrilled to kick off our partnership with Ferraro Dairy as we head into our 20th season as a Club.”

Ferraro Dairy General Manager, Brad Ferraro echoed the sentiment of excitement about the new partnership.

“It’s an honour to partner with a Club like Melbourne Victory in its historic 20th season and we’re proud to be featured on its iconic kit, we’re excited to be part of their journey and share in the success both on and off the field over the next two years,” Ferraro said via press release.

As Melbourne Victory continues to strengthen its commercial portfolio its partnership with an Australian-based family business, with Ferraro Dairy further solidifies its position as a supporter of local businesses.

This commitment suggests a strong foundation for what both parties hope will be a mutually beneficial relationship.

Football West secures $1m to boost female football in regional WA

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Image credit: Perth Glory website

Female football in regional Western Australia is set to receive a significant boost nearly $1 million investment from the Federal Government.

Football West has secured $997,339 through the Federal Government’s Play Our Way program, aimed at breaking down barriers for women and girls in sports and physical activities.

The Australian Government is providing $200 million for the Play Our Way program and this set of funding is the first of many for state football federations.

The program will run over 3 years from 2024–25 to 2026–27 with the money spread out to help provide safe, inclusive, quality and sustainable facilities, equipment and initiatives as well as help women and girls to remain involved in sport and physical activity for life.

The grant will fund Football West’s Our Game WA initiative, which focuses on two main components:

Leading Our Game: A new coaching course exclusively for women.

Growing Our Game: A series of initiatives designed to create a more inclusive and supportive environment for women and girls in football.

Football West Manager – Female Football & Advocacy Tash Rigby expressed her excitement at the positive news for women’s players in WA.

“This is incredible news and we can do so much good for female football with this kind of investment,” she said via press release.

“Interest in female football right across the state is at an all-time high. We want to make it as easy as possible for women and girls to participate in our game and fulfil their potential, be it as players, coaches, match officials, and in any other capacity.

“It is extra special that the money will be invested in regional WA. Regional football is close to my heart –  I am from Margaret River and know the passion around the state for football.”

Football West CEO Jamie Harnwell extended on Rigby’s points by discussing the importance of this deal for regional women’s football.

“We are delighted to have been successful in our application and thank the Australian Government for supporting our proposal,” Harnwell said via press release.

“Our commitment to female football over the past decade is well documented and this grant will enable us to give more girls and women the opportunity to develop a love for the game.

“Regional football caters for around a quarter of our registrations and so it is great to invest funding of this kind across the State.

“We are currently hosting the 2024 Country Week carnival at Kingsway Reserve, which is our biggest celebration of regional football, so the timing of this announcement could not be better.”

This is fantastic news especially for regional football in general which is often neglected but remains one of the key factors in WA’s strong participation numbers in 2024.

Football West is creating a space that can help girls and women play in a safe, inclusive environment in an extremely inspiring time for women’s football in Australia.

More information on the Play Our Way Grant Opportunity can be found here.

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