Football Australia announces Legacy ’23 Ambassador Program

Football Australia has announced the line-up set to represent the Legacy ’23 Ambassador Program in the lead up to the FIFA Women’s World Cup Australia & New Zealand 2023.

With the 2023 edition of the tournament expected to be the biggest and best ever to be staged – as well as the first to be hosted in the Southern hemisphere – the Legacy ’23 Ambassador Program will play a critical role in raising awareness and advocacy for the variety of important initiatives set out in the Legacy ’23 Plan.

The Legacy ‘23 Plan has been developed to shape empowering opportunities and deliver tangible outcomes for the next generation of Australians – both on and off the field.

With the full Legacy ’23 squad member line-up to be unveiled over the coming weeks, the first Ambassadors to be announced are:

  • Julie Dolan AM, Inaugural Captain and Matildas Cap #1 (Australian Women’s National Team)
  • Kate Jenkins, Australia’s Sex Discrimination Commissioner, and member of the Australian Human Rights Commission
  • Awer Mabil, current Socceroo, Cap #597 (Australian Men’s National Team)

Football Australia Chief Executive Officer James Johnson on the program:

“As one of the nation’s most loved sports, played in every community across the country, we are so proud to partner with a diverse and enthusiastic group of trailblazers to support and advocate for Legacy ’23.

“Each Ambassador brings a passion for the game and a genuine belief in its ability to shape and contribute to Australian society through our hosting of the FIFA Women’s World Cup 2023TM.  They have a deep care for the community and drive to do what’s best for the future of our game, and we can’t wait to see what we can achieve together.”

The Legacy ’23 Plan, developed by Football Australia, will ensure Australia realises the long-term benefits that hosting this prestigious global sporting event can have on every community across the country. From economic, social, physical, and mental health benefits, to its promotion of social cohesion and multicultural inclusion, Legacy ’23 will introduce new and expand upon existing programs to ensure the future of football in Australia is stronger than ever before.

The programs will aim to increase participation, deliver more inclusive community facilities, optimise high performance and development pathways, build capacity in women’s leadership to shape the future of Australian sport as well as boost tourism, trade and international relations as Australia and New Zealand recover from the global pandemic.

As the world’s biggest women’s sporting event, it is expected that over a billion people across the world will tune in to watch the FIFA Women’s World Cup 2023 and that the growth of women’s football will continue with a forecasted 407,000 new female participants by 2027.

For more information on Legacy ’23 head to https://www.footballaustralia.com.au/legacy23

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

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