Football Australia and Commonwealth Bank Australia have announced a major partnership, which will make the Commonwealth Bank the largest investor in women’s football in Australia.
The CBA will become the official naming rights partner of the Matildas and will also make it the official bank of the Matildas, Junior Matildas, Young Matildas and Socceroos.
The partnership is for an initial four-year term with Football Australia’s release stating that the agreement will, “inject millions of dollars into elite women’s football and grassroots initiatives around the country.”
— Football Australia (@FootballAUS) April 13, 2021
Commencing from August 2021, the partnership between CBA and Football Australia will include but is not limited to:
- Official Naming Rights Partner of the Matildas, Junior Matildas and Young Matildas
- Official Bank of the Matildas, Junior Matildas and Young Matildas
- Official Partner the Female Football Awards
- Official Naming Rights Partner of Matildas Fan Days
- Official Partner and Bank of the Socceroos
- Official Partner of the MiniRoos
Football Australia CEO, James Johnson, said the partnership was a crucial milestone ahead of a busy upcoming international schedule.
“We’re delighted to partner with Commonwealth Bank and see this as an exciting synergy of two of Australia’s great contemporary brands,” he said.
“We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years.
“We are thrilled that these core themes of our new 15-year vision and strategic agenda, which are so deeply embedded within our XI Principles for the future of Australian football, are also extremely important to Commonwealth Bank.
“This partnership is a wonderful representation of our bold new vision for the sport coming to life and the new trajectory of Australian football.
“We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, to the football family as we embark, together, on this exciting journey of transformation towards becoming the centre of women’s football in the Asia-Pacific.
“I would also like to take this opportunity to pay tribute to the enormous support that Westfield has and continues to provide to women’s football in Australia.
“Westfield’s commitment, leadership and significant investment in the game over 13 years has helped to create the current generation of champions and for that we will always be grateful. We continue to work with Westfield and indeed are excited about the Westfield Matildas taking on the Netherlands tonight.”
Football Australia Head of Women’s Football, Women’s World Cup Legacy & Inclusion, Sarah Walsh highlighted the significance of the ‘female-focused’ nature of the agreement.
“Commonwealth Bank’s female-focused investment will provide greater awareness of, and access to, women’s football,” she said
“We want to ensure every boy and girl has a great experience in the game they love and remain focused on building a legacy for our sport by providing girls with a pathway and inspiring them to play elite football.
“Only three months ago, Commonwealth Bank was ranked as Australia’s strongest brand, and as both an ex-player and administrator in the game, it is a truly proud moment to have such a significant organisation dedicating so much resource to our game.”
Commonwealth Bank CEO, Matt Comyn, said, the CBA was delighted to be add women’s football to its portfolio of partnerships, saying that in conjunction with the CBA’s partnership with women’s cricket, the bank was leading the way in supporting positive sporting outcomes for Australian women.
“Women’s football and women’s cricket are showing young Australian women they can achieve great things on the world stage,” he said.
“We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream.
“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe.
“Many players are now in some of the best leagues in the world which has helped put Australian football on the map.
“We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”