Football Australia announces major partnership with Commonwealth Bank of Australia

Football Australia and Commonwealth Bank Australia have announced a major partnership, which will make the Commonwealth Bank the largest investor in women’s football in Australia.

The CBA will become the official naming rights partner of the Matildas and will also make it the official bank of the Matildas, Junior Matildas, Young Matildas and Socceroos.

The partnership is for an initial four-year term with Football Australia’s release stating that the agreement will, “inject millions of dollars into elite women’s football and grassroots initiatives around the country.”

Commencing from August 2021, the partnership between CBA and Football Australia will include but is not limited to:

  • Official Naming Rights Partner of the Matildas, Junior Matildas and Young Matildas
  • Official Bank of the Matildas, Junior Matildas and Young Matildas
  • Official Partner the Female Football Awards
  • Official Naming Rights Partner of Matildas Fan Days
  • Official Partner and Bank of the Socceroos
  • Official Partner of the MiniRoos

Football Australia CEO, James Johnson, said the partnership was a crucial milestone ahead of a busy upcoming international schedule.

“We’re delighted to partner with Commonwealth Bank and see this as an exciting synergy of two of Australia’s great contemporary brands,” he said.

“We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years.

“We are thrilled that these core themes of our new 15-year vision and strategic agenda, which are so deeply embedded within our XI Principles for the future of Australian football, are also extremely important to Commonwealth Bank.

“This partnership is a wonderful representation of our bold new vision for the sport coming to life and the new trajectory of Australian football.

“We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, to the football family as we embark, together, on this exciting journey of transformation towards becoming the centre of women’s football in the Asia-Pacific.

“I would also like to take this opportunity to pay tribute to the enormous support that Westfield has and continues to provide to women’s football in Australia.

“Westfield’s commitment, leadership and significant investment in the game over 13 years has helped to create the current generation of champions and for that we will always be grateful. We continue to work with Westfield and indeed are excited about the Westfield Matildas taking on the Netherlands tonight.”

Football Australia Head of Women’s Football, Women’s World Cup Legacy & Inclusion, Sarah Walsh highlighted the significance of the ‘female-focused’ nature of the agreement.

“Commonwealth Bank’s female-focused investment will provide greater awareness of, and access to, women’s football,” she said

“We want to ensure every boy and girl has a great experience in the game they love and remain focused on building a legacy for our sport by providing girls with a pathway and inspiring them to play elite football.

“Only three months ago, Commonwealth Bank was ranked as Australia’s strongest brand, and as both an ex-player and administrator in the game, it is a truly proud moment to have such a significant organisation dedicating so much resource to our game.”

Commonwealth Bank CEO, Matt Comyn, said, the CBA was delighted to be add women’s football to its portfolio of partnerships, saying that in conjunction with the CBA’s partnership with women’s cricket, the bank was leading the way in supporting positive sporting outcomes for Australian women.

“Women’s football and women’s cricket are showing young Australian women they can achieve great things on the world stage,” he said.

“We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream.

“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe.

“Many players are now in some of the best leagues in the world which has helped put Australian football on the map.

“We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”

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Matthew Galea is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Football Queensland releases positive 2023 Annual Report including strong participation numbers

Football Queensland (FQ) have released their 2023 Annual Report which suggests state-wide growth in all areas and shows the strides it has made in its long-term strategic development across the state.

Football Queensland had a plan in 2020 to stabilise and grow its financial performances across the short-term future and were able to do that to full effect in 2023.

FQ delivered a record total revenue of $20,016,537 ($8.8m in 2020), and net assets of $5.3m, with a cumulative surplus of $2.5m.

In recent years, FQ has actively sought to diversify the organisation’s revenue streams by targeting growth in commercial income which this year saw an impressive 267% increase.

This placed downward pressure on registration fees which were reduced by nearly 30% in 2022.

As expected, a major influence in the increase of participation was the 2023 FIFA Women’s World Cup that inspired many around the country.

Football Queensland reported an 11.1% increase in state-wide participation post-FWWC23.

Football in Queensland is thriving, with 308 clubs and more than 300,000 players in 2023, the game stands as the state’s largest team and club-based participation sport, delivering significant social and community benefits both on and off the field.

For the first time ever, the Grand Finals of NPL Queensland and FQPL 1 Men and Women competitions were played at Suncorp Stadium which provided a platform to showcase Queensland’s top footballers on the prestigious stage.

As a result of this historic season, the digital broadcast reach and live stream viewership also experienced significant growth in 2023, particularly for the women’s competitions which recorded a viewership increase of 231.34%.

FQ have an ongoing commitment to promote women and girls in football, with dedicated programs and activations in place to reach their 50/50 gender parity goal by 2027.

In 2023, women & girls participation grew 8% on 2022 with a total of 31,239 outdoor club-based female players involved.

MiniRoos Club Girls growth was 5% with over 43,000 participants in 2023 providing an insight into how bright the future is in the state for women’s football.

There was a 28% increase in female coaches in 2023 across all different levels with development a key target for FQ.

Futsal participation had a 28% increase as well with FQ cracking over 10,000 participants for the first time.

FQ CEO Robert Cavallucci explained the encouraging numbers from the report and spoke on the future vision of FQ.

“2023 was another huge year for football in Queensland, as we worked to continue the momentum and success of the initiatives outlined in FQ’s 2023-2026 One Football Strategic plan which delivered a clear and comprehensive framework to foster growth of the game,” he said in a statement.

“Football Queensland has outlined our bold target of 50/50 gender parity in participation by 2027 and already in the first quarter of 2024 we have seen a remarkable 44% growth in outdoor female players.

“While we can attribute some of this success to the amplification effect of the FIFA Women’s World Cup 2023, FQ’s strategic commitment and deployment of initiatives and programs in the lead up and post the event have played a crucial role in capturing and funnelling this growth in demand for our game.

“As we continue to record strong growth across the state and strive to meet the demands of our current base, it is absolutely critical that we as a governing body continue to advocate strongly for infrastructure investment in our game at a local, state and federal level on behalf of our clubs and participants.

“FQ launched multiple brand-new tournaments in 2023 to continue to strengthen the connected football pyramid, linking FQPL football tiers and maximising competitive opportunities for players, including the Kappa Pro Series and the expanded Mitre FQPL Champions League.

“The new futsal pyramid announced in 2023 aims to unify the delivery of futsal products, including the launch of the new Queensland Futsal Cup which provides further pathways for Queensland players to strive for national success.

“FQ’s ongoing focus on coach and referee support and development led to six Queensland match officials being named in the inaugural intake of the Football Australia Referee Academy, as well as the delivery of 223 coaching courses to over 2,800 attendees.

“On behalf of Football Queensland, I’d like to acknowledge the support of our Football Queensland team, Football Australia, State and Local Governments and our official partners throughout 2023, who contributed to a year marked by many historic milestones for our game.”

There are plenty of positives to come out of a year that has shaped the future of women’s football and participation in Queensland.

Queensland showed its ability to host the Women’s World Cup and will get a chance again in 2026 with the Women’s Asian Cup in a bid hopefully to again use the momentum to surge participation growth and their financial stability.

You can read the Annual Report in full here.

Football Victoria to tackle violence prevention through grants

$1.2 million has been allocated on behalf of Football Victoria (FV) towards the “Preventing Violence through Sports Grants Program”, for the continuation of 12 community-based sporting projects across the state to occur.

As confirmed by Prevention of Family Violence Minister Vicki Ward, and Community Sport Ministers Ros Spence, it will ensure that football has its place within the community.

Each respective minister will strive towards the mitigation and resolution of violence amongst families.

A supportive body under the umbrella of Football Victoria, Victorian University and Regional Sport Victoria, is a designated support team designated towards the installation of projects addressing structural and cultural hurdles experienced by multicultural communities, females and non-binary people through the participation of sports.

Football Victoria’s involvement within the Change Makers supportive initiative is exercised frequently. Within the football community, it is imperative that inclusivity is at the forefront upon all aspects for football to be a game for all to enjoy, succeed and prosper within.

The programs in which FV offer in collaboration with Change Makers are commonly in the prevention of violence. Changing attitudes, behaviours and patterns all correlated with violence are implemented in order to build a safer football community. In which has the prosperity to have further change upon a wider community.

Executive Manager of Equity, Growth, and Inclusion at Football Victoria, Karen Pearce OAM emphasised the need for additional funding to support their ongoing efforts said via press release:

“We are indebted to the Victorian Government’s funding, so we can continue to persist in producing enabling environments through education and training delivered in partnership with Victorian University and Regional Sport Victoria, and not lose the momentum of gains already achieved,” she said.

“As an organisation, we have learnt that all our equity work must be overlaid with a primary prevention approach that establishes the expectation that gender equality must be considered and prioritised in all current and future planning, service delivery and practice.”

Fiona McLachlan, Associate Director Research Training at Victoria University, celebrated the news.

“We are thrilled to continue our partnership with Football Victoria to support their sector-leading gender equity work. We have made a very conscious decision to work with Football Victoria for their openness to adopt research-informed and whole-of-sport approaches to preventing gender-based violence,” she added via press release.

The Change Makes program is created to assist clubs in the analysis of their environments, allowing for the identification and termination of aspects within the club that showcase inequity.

Showcased through a tangible evidence-based approach, education towards change can occur.

Furthermore, the drive in achieving gender equality can continue to drive in a forward direction throughout the analysis process.

Change makers have already established quite the presence within Victorian sport. FV, in collaboration with the supportive body, have successfully challenged and created necessary change within multiple facets of sport across the state.

Primarily, gender equality has remained at the forefront of their ongoing efforts, with the body acting as a means for change to entrenched, outdated practices the world has moved on from.

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