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Football Australia announces major partnership with Commonwealth Bank of Australia

Football Australia and Commonwealth Bank Australia have announced a major partnership, which will make the Commonwealth Bank the largest investor in women’s football in Australia.

The CBA will become the official naming rights partner of the Matildas and will also make it the official bank of the Matildas, Junior Matildas, Young Matildas and Socceroos.

The partnership is for an initial four-year term with Football Australia’s release stating that the agreement will, “inject millions of dollars into elite women’s football and grassroots initiatives around the country.”

Commencing from August 2021, the partnership between CBA and Football Australia will include but is not limited to:

  • Official Naming Rights Partner of the Matildas, Junior Matildas and Young Matildas
  • Official Bank of the Matildas, Junior Matildas and Young Matildas
  • Official Partner the Female Football Awards
  • Official Naming Rights Partner of Matildas Fan Days
  • Official Partner and Bank of the Socceroos
  • Official Partner of the MiniRoos

Football Australia CEO, James Johnson, said the partnership was a crucial milestone ahead of a busy upcoming international schedule.

“We’re delighted to partner with Commonwealth Bank and see this as an exciting synergy of two of Australia’s great contemporary brands,” he said.

“We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years.

“We are thrilled that these core themes of our new 15-year vision and strategic agenda, which are so deeply embedded within our XI Principles for the future of Australian football, are also extremely important to Commonwealth Bank.

“This partnership is a wonderful representation of our bold new vision for the sport coming to life and the new trajectory of Australian football.

“We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, to the football family as we embark, together, on this exciting journey of transformation towards becoming the centre of women’s football in the Asia-Pacific.

“I would also like to take this opportunity to pay tribute to the enormous support that Westfield has and continues to provide to women’s football in Australia.

“Westfield’s commitment, leadership and significant investment in the game over 13 years has helped to create the current generation of champions and for that we will always be grateful. We continue to work with Westfield and indeed are excited about the Westfield Matildas taking on the Netherlands tonight.”

Football Australia Head of Women’s Football, Women’s World Cup Legacy & Inclusion, Sarah Walsh highlighted the significance of the ‘female-focused’ nature of the agreement.

“Commonwealth Bank’s female-focused investment will provide greater awareness of, and access to, women’s football,” she said

“We want to ensure every boy and girl has a great experience in the game they love and remain focused on building a legacy for our sport by providing girls with a pathway and inspiring them to play elite football.

“Only three months ago, Commonwealth Bank was ranked as Australia’s strongest brand, and as both an ex-player and administrator in the game, it is a truly proud moment to have such a significant organisation dedicating so much resource to our game.”

Commonwealth Bank CEO, Matt Comyn, said, the CBA was delighted to be add women’s football to its portfolio of partnerships, saying that in conjunction with the CBA’s partnership with women’s cricket, the bank was leading the way in supporting positive sporting outcomes for Australian women.

“Women’s football and women’s cricket are showing young Australian women they can achieve great things on the world stage,” he said.

“We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream.

“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe.

“Many players are now in some of the best leagues in the world which has helped put Australian football on the map.

“We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”

Matthew Galea is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Granville & District Soccer Football Association announce brand-new X-League

GDSFA

The Granville & District Soccer Football Association (GDSFA) have announced the creation of a new top tier local Men’s Seniors competition, named the X-League.

Kicking off in March of 2022, the GDSFA will be looking to play 22 rounds of football competition each and every Friday evenings across the Granville Association. In addition, there are a number of exciting initiatives that the organisers have thrown into the mix to assure that this will be one of the most appealing local Senior Men’s competition across NSW.

Such incentives include:

  • Livestream Broadcast & Commentary of ‘Match of the Round’
  • Local officials and talent officiating matches
  • 2 Leagues (X-League 1 and X-League 2)
  • 12 Teams in each league
  • Single Team format of up to 20 players per team
  • Promotion and Relegation
  • Prize Money for Premiers and Champions
  • Season Launch Party with special guest
  • End of Season Player & Team Awards Evening
  • Entry into Australia’s oldest knockout competition “The Cottam Cup”
  • NPL Opportunities
  • ‘Match of the Round’ played at the legendary Melita Stadium home of the Parramatta Eagles FC

Granville & District Soccer FA’s General Manager Scott Sadler was looking forward to the new challenge of this concept, that was struck up with a few local and passionate Club administrators wanting to promote, collaborate and deliver new ways of getting more people interested with the world game.

“Back in May, myself and Joe Bacha (Rydalmere FC’s First Grade Coach) met at a café to catch up and chew the fat over the state of play of GDSFA football,” Sadler said.

“As many will know it’s not been an easy ride for them over the last few years, and Joe wanted to bring some of his observations and ideas on how we could improve our Men’s Premier League given we had gone from having 10 teams in the 2020 season and reduced to six in the 2021 season.

“Rydalmere FC have shown great character in rebuilding their club culture and in turn they have seen the fruits of their labour with a fantastic facility being constructed. We started to get some ideas down on paper and the ball was rolling, but Covid lockdown reared its ugly head for round 2 and so we got stuck into battening down the hatches.

“A working group was eventually formed, and the brainstorming sessions commenced every Wednesday, and are still ongoing looking at how we could make the Men’s Premiership Competition more viable and inclusive for all clubs to get involved.

“It has been great to watch the clubs coming together and collaborating on ideas, and between them they have come up with the concept of the X-League.”

Even though the league will be open to Men’s for the 2022 season, the Association has stated that plans are underway to offer this league concept towards the Women and Youth clubs in the football mad area.

“We are definitely looking at expanding in both the Women’s and Youth sectors once we get the Men’s off the ground in 2022 as that has always been our intention,” they said.

“GDSFA is the OG of football within Australia, we may not have done everything right along the way, but we have helped to shape football in some way shape or form.

“With the X-League, we are wanting to offer grassroots football a high standard of football for a very competitive membership fee, giving value for money for each player involved.”

Football Queensland team up with Queensland University of Technology to deliver programs for players and coaches

Football Queensland have announced a partnership with the Queensland University of Technology (QUT), to deliver various coaching courses and social football programs for students.

FQ Women and Girls Participation Officer, Kate Lawson, stated that students completing their studies at QUT can register to undertake a free MiniRoos coaching course on Wednesday, 20 October at QUT Stadium.

“This MiniRoos coaching course is aimed at any QUT students – including international students – who want to begin their coach education journey,” she said.

“There are opportunities opening up for qualified coaches to work with Football Queensland to deliver programs for women and girls, multicultural communities and in schools.

“We know that Queensland universities are home to thousands of football enthusiasts, and we are keen to work with educational institutions across the state to support students and grow the game.

“Beginning next Wednesday, 27 October, students will be able to participate in an eight-week Connecting Through Sport Mixed Multicultural Social Football program.

“I encourage all students to come along and get involved in the MiniRoos coaching course or the social football program.”

Football Queensland’s partnership with the university has come off the back of an informal social football program that has been running at the college since August of last year.

QUT Sport Project Coordinator Michael Jordan said of the partnership: “QUT Sport is delighted to be partnering with Football Queensland to offer a range of social and coaching opportunities for QUT students.

“We are excited about the upcoming coaching course and the Connecting Through Sports program to encourage students to be active, meet new people and learn some new football skills.”

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