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Football Australia announces major partnership with Commonwealth Bank of Australia

Football Australia and Commonwealth Bank Australia have announced a major partnership, which will make the Commonwealth Bank the largest investor in women’s football in Australia.

The CBA will become the official naming rights partner of the Matildas and will also make it the official bank of the Matildas, Junior Matildas, Young Matildas and Socceroos.

The partnership is for an initial four-year term with Football Australia’s release stating that the agreement will, “inject millions of dollars into elite women’s football and grassroots initiatives around the country.”

Commencing from August 2021, the partnership between CBA and Football Australia will include but is not limited to:

  • Official Naming Rights Partner of the Matildas, Junior Matildas and Young Matildas
  • Official Bank of the Matildas, Junior Matildas and Young Matildas
  • Official Partner the Female Football Awards
  • Official Naming Rights Partner of Matildas Fan Days
  • Official Partner and Bank of the Socceroos
  • Official Partner of the MiniRoos

Football Australia CEO, James Johnson, said the partnership was a crucial milestone ahead of a busy upcoming international schedule.

“We’re delighted to partner with Commonwealth Bank and see this as an exciting synergy of two of Australia’s great contemporary brands,” he said.

“We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years.

“We are thrilled that these core themes of our new 15-year vision and strategic agenda, which are so deeply embedded within our XI Principles for the future of Australian football, are also extremely important to Commonwealth Bank.

“This partnership is a wonderful representation of our bold new vision for the sport coming to life and the new trajectory of Australian football.

“We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, to the football family as we embark, together, on this exciting journey of transformation towards becoming the centre of women’s football in the Asia-Pacific.

“I would also like to take this opportunity to pay tribute to the enormous support that Westfield has and continues to provide to women’s football in Australia.

“Westfield’s commitment, leadership and significant investment in the game over 13 years has helped to create the current generation of champions and for that we will always be grateful. We continue to work with Westfield and indeed are excited about the Westfield Matildas taking on the Netherlands tonight.”

Football Australia Head of Women’s Football, Women’s World Cup Legacy & Inclusion, Sarah Walsh highlighted the significance of the ‘female-focused’ nature of the agreement.

“Commonwealth Bank’s female-focused investment will provide greater awareness of, and access to, women’s football,” she said

“We want to ensure every boy and girl has a great experience in the game they love and remain focused on building a legacy for our sport by providing girls with a pathway and inspiring them to play elite football.

“Only three months ago, Commonwealth Bank was ranked as Australia’s strongest brand, and as both an ex-player and administrator in the game, it is a truly proud moment to have such a significant organisation dedicating so much resource to our game.”

Commonwealth Bank CEO, Matt Comyn, said, the CBA was delighted to be add women’s football to its portfolio of partnerships, saying that in conjunction with the CBA’s partnership with women’s cricket, the bank was leading the way in supporting positive sporting outcomes for Australian women.

“Women’s football and women’s cricket are showing young Australian women they can achieve great things on the world stage,” he said.

“We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream.

“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe.

“Many players are now in some of the best leagues in the world which has helped put Australian football on the map.

“We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”

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Matthew Galea is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Football Queensland renews partnership with Brisbane Paralympic Football Program

FQ partners with BPFP

Football Queensland (FQ) has renewed its partnership with the Brisbane Paralympic Football Program (BPFP), with Meakin Park named as the new home of the Queensland Para-Football team.

The BPFP was established initially as a way to encourage children of all abilities to take the opportunity to be a part of a club, a team and to train with experienced coaches. The program is conducted by volunteers who have professional experiences working with people with disabilities and it has now grown to see numerous participants taking part week in, week out.

The BPFP has a number of players in the current state and national Paralympic football teams, with more national representatives than most professional clubs across the globe. However, the program is not just about advanced athletes, it encourages fun and family participation in an effort to get young people with a disability to stay active and healthy and to perform to the best of their ability.

FQ CEO Robert Cavallucci acknowledged the significance of the partnership for both FQ and BPFP.

“This partnership achieves a key strategic objective to provide opportunities for Queenslanders to participate in football, regardless of age, ability or life stage,” he said.

“The BPFP will work with FQ to promote the development pathway of Para-Football and all abilities football within the Queensland football community.

“In addition, FQ will support a Queensland team to participate in the 2021 National Para-Football Championships in Sydney later this year. This will be the first time in five years that a Queensland team has competed at Nationals.

“FQ is committed to providing the same level of administrative and operational support to the Queensland Para-Football Team as it does to all other state youth teams each year.”

Founded in 2006 by director Jay Larkin, the Brisbane Paralympic Football Program has been Football Queensland’s endorsed Inclusive Football Provider for over a decade.

“We have had a partnership with FQ for many years, and I have no doubt that this renewed commitment will take the BPFP to the next level,” Larkin said.

“We are delighted that FQ will help us promote all abilities football through their media and marketing team as well as providing coaching and financial support to send our team to Nationals.

“It is an exciting time to be involved in all abilities football and after years of hard work in Brisbane we are determined to grow the game in partnership with FQ to new markets around the state.

“Football is Queensland’s game of choice, for all, for life, and we can’t wait to get started at FQ headquarters at Meakin Park.”

Those interested in seeking further information about Queensland’s Para-Football Program or All Abilities Football can contact FQ at allabilities@footballqueensland.com.au.

Funding for female changerooms a top priority for NSW Government

The NSW Government has made female changerooms a top priority for funding in Round Four of its Stronger Country Communities Fund.

The NSW Government has made female changerooms a top priority for funding when $100 million is spread across regional NSW in Round Four of its Stronger Country Communities Fund.

Football has applauded the move, allowing female sporting teams in regional NSW to benefit from new and improved facilities, with 50% of the fund devoted towards female changeroom facilities and programs.

“We are delighted the NSW Government has chosen to invest in female sporting programs and facilities at such a vital time for football. The hosting of the FIFA Women’s World Cup Australia & New Zealand 2023™ has sparked an even greater surge of demand for football facilities – many of which are already bursting at the seams. Investment in our facilities is vital to keep up with demand,” Football NSW CEO Stuart Hodge said.

Northern NSW Football CEO David Eland says the announcement aligns perfectly with football’s needs, following the release of a state-wide Infrastructure Strategy in March 2020. This highlighted the requirement for significant investment in facilities, especially for female football over the next decade, as there’s a projected increase in female participation.

“As the state’s largest sport, football is experiencing unprecedented increase in female football. The number of women and girls playing football has risen by 11% in the past year alone,” he said.

Football Australia CEO James Johnson highlights Football Australia’s intention of having 50/50 female participation by 2027, helped massively by the hosting of the FIFA Women’s World Cup in 2023 and it’s Legacy ‘23 Plan.

“Our Legacy ’23 Plan is a long-term project extending far beyond the final match of the FIFA Women’s World Cup 2023TM and we are determined to elevate the women’s game to even greater heights – ultimately for Australia to become the centre of women’s football in the Asia-Pacific region,” he said.

“To do this we have identified several time critical initiatives to kick-start Legacy ‘23 which are aligned to our XI Principles and focus on facilities and infrastructure, high performance, participation, and international engagement.

“Building and upgrading community facilities and infrastructure forms part of a key pillar of the Legacy ’23 plan, to help address the existing facilities gap we are experiencing around Australia, and also plan for the influx of 400,000 women and girls we are expecting to be playing the sport of football by 2027.

“Currently of our 2,500 football clubs in Australia, only one in five of these facilities are female friendly.

“Football is committed to working with Clubs, Local Councils and stakeholders to secure funding for the sport. It is integral for football that we ensure existing venues can be used at full capacity, with inclusive facilities, through proper planning for future growth via partnerships with government at all levels and industry partners.”

Facts on Female Football Facilities across New South Wales:

  • 24% of venues DO NOT have change facilities (248 venue)
  • 76% of venues have change room facilities (766 venues). Of these venues:
    • 76% are NOT female friendly
    • 60% have open showers and are not suitable for males or females in the 21st century
    • 48% of change rooms are in either moderate or poor condition
  • 62% of venues in NSW do NOT have a referee’s room
  • Only 36% of venues have a referee’s room
    • 73% of referee rooms are NOT female friendly
    • 44% of referee rooms are in moderate or poor condition
    • 51% of showers in referee rooms are either unlockable or open

Round 4 applications for the Stronger Country Communities Fund opened on May 1, 2021 and you can find it here.

Football Coaches Australia present ‘The Football Coaching Life Podcast’ #8 with Gary Cole interviewing Joe Montemurro

Joe Montemurro is currently the manager of Arsenal in the FA Women’s Super League, where he has decided to step down at the end of the season.

Joe Montemurro is currently the manager of Arsenal in the FA Women’s Super League, where he has decided to step down at the end of the season to have a well-deserved break, recharge, refresh and review.

Joe has transformed Arsenal since his arrival in 2017 and has won the Championship, the League Cup, been runners up in the FA Cup and the League Cup and made the quarterfinals of the UEFA Champions League.

This conversation reveals Joe’s very humble personality and looks at his journey from coaching juniors at his beloved Brunswick Juventus in the Victorian Premier League, through to Melbourne Victory and Melbourne City in the W League before taking up the incredible challenge with Arsenal in the FA Women’s Super League.

He discusses coach education in both Australia and Italy and his experiences in the differences from ‘how to coach’ to ‘what to coach’. He also discusses how his coaching has changed and matured over the journey and the importance of resilience when being under the spotlight for coaches.

Joe was humble, open and honest and clear about wanting to build a legacy by leaving each club and team he has worked at in a better place than when he arrived.

Please join FCA in sharing Joe Montemurro’s Football Coaching Life.

https://thefootballcoachinglifepodcast.podbean.com/e/joe-montemurro/

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