Football Australia CEO James Johnson on National Second Tier: “It needs to be complementary to the A-League and also the NPL”

James Johnson

Football Australia CEO James Johnson had a chat with Paramount+ commentator and the host of SEN’s The Global Game podcast, Simon Hill.

Johnson was a recent guest on the show to discuss the National Second Tier, as well as the reason for the lack of funding in football for the national team.

Over 400,000 people have engaged with the social media posts of Football Australia, which is not a surprising figure due to the build-up of the Expression of Interest (EOI) which has been a topic of many football fans and players alike in the broader local community. From everything that James Johnson has seen to date, there is exceptional interest for this to go ahead.

With the men’s national team achieving their best result on the world stage since 2006, narrowly missing out in a hard-fought battle against the eventual winners in Argentina, and also to add the women’s national team preparing for a historic FIFA Women’s World Cup campaign co-hosted by Australia and New Zealand, the interest and the ever-growing engagement and success of football in Australia has been more prominent.

The recent split of the A-Leagues from Football Australia presents a special opportunity for the governing body to direct and invest resources into an excellent standard of measure for football development and performance that is capable of producing and improving the connection of various levels, pathways and participants throughout the Australian football ecosystem. For these goals to become attainable, the Board of Football Australia is confident that this is the right time to create a National Second Tier and set in motion a new and exciting future for the sport in the country.

From his appearance on The Global Game podcast, Johnson stated:

“We’ve really tried to steer away from it from becoming competition with the A-League, it’s actually the opposite and it needs to be complementary to the A-League and also the NPL and broader ecosystem and that’s why this competition is really fabricated on a winter competition, one that’s going to be focused on sporting merit.”

In regard to how the two competitions will align in the future for the second division, as stated by Johnson these discussions have occurred with the CEO of Australian Professional Leagues, Danny Townsend, who has been very supportive of this concept, and also the process to introduce an aligned transfer system. This will be beneficial for the younger group of players who are not getting minutes for an A-League club to be loaned out to a second-tier club to develop their skills.

However, James Johnson briefly mentioned why the Socceroos do not even get $1 from Sport Australia via The Global Game:

“At this point, the Socceroos do not get $1 from Sport Australia, because the way the funding model works for high-performance sports in Australia, which is decades old, is it focuses first of all on Olympic tournaments only, the men’s World Cup is not considered important for the purposes of high-performance funding and secondly your probability of meddling at the Olympics is that we’re probably not going to get a gold medal anytime soon.

“Our view is that this model needs to be flipped on its head and we need to look at more competitions like the men’s World Cup that brings 2 million people together in Australia, we need to look at our competitors because governments in China and Japan now are investing millions and millions of dollars in their national teams.”

Interested clubs would have need to registered for the EOI Response, with the next stage due on March 3.

To listen to the full podcast between Simon Hill and James Johnson, click here.

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Football Victoria roll out PlayFootball 2.0 for 2025

Football Victoria and Cleaning Melbourne

Football Victoria has launched PlayFootball v2.0, delivering a comprehensive upgrade to its national registration platform for clubs, players and referees nationwide in 2025.

The modernised system introduces significant improvements, headlined by a complete interface overhaul prioritising accessibility and efficiency for all stakeholders.

The platform’s user-centric design promises to streamline administrative processes across all levels of the sport.

Key enhancements to PlayFootball 2.0 will allow for a modern player and official identification system that will include a sophisticated reporting module.

A notable addition is the integrated Working with Children Check workflow, reinforcing Football Australia’s commitment to child safety protocols.

Football Victoria is spearheading the transition by offering comprehensive training programmes, with both face-to-face and virtual sessions available to club administrators and association officials.

These sessions have been specifically designed to ensure optimal utilisation of the platform’s enhanced capabilities.

Football Victoria Chief Executive Officer Chris Pehlivanis has spoken on this new update and how they see it as crucial for enhancing the footballing experience for participants and clubs.

“We are looking forward to participants having a streamlined registration process while simplifying administration for our Clubs from 2025. FV will work closely with Clubs to ensure they are well supported through the transition and familiar with the benefits of the new system,” he said via press release.

A crucial update to the registration process will require participants to settle both Football Australia and Football Victoria Governing Body Regulation Fees at the point of registration through PlayFootball v2.0.

To help participants adjust to the change, however, PlayFootball is offering 4 different payment models:

  • All Fees Upfront: Club and Regulation fees paid online at the point of registration
  • Regulation Fees Upfront: FA and FV fees paid online at the point of registration
  • Scheduled Payment: FA, FV, Association and the first portion (¼) of the club fee is paid online at the point of registration
  • Subsidised Payment: Club subsidises payment and pays for Governing Body fees on the participant’s behalf at the point of registration

Player eligibility is rewarded upon the successful payment of these governing body fees.

This new program was tested by inviting four Associations, including 34 Clubs and 4,839 players to attend feedback sessions with FV and FA and beta test the new platform.

The invitation for Clubs to explore the What’s Changing Playbook has opened and for further information on all the changes coming to PlayFootball v2.0.

The platform’s updated rollout represents a significant milestone in Football Australia’s ongoing digitalisation strategy, aimed at reducing administrative burden whilst improving service delivery across the football community.

Melbourne Victory joins forces with RUBIX

Melbourne Victory has confirmed RUBIX will continue to operate as the club’s official data partner for the 2024/25 season. The collaboration follows a prosperous first year between the club and RUBIX.

RUBIX is a prominent Melbourne based data company, with offices across Australia and the US. The company has worked for high profile clients such as the Victorian State Government, Australia Post, Telstra and more.

RUBIX has successfully delivered over 350 projects for leading Top 50 companies, rapidly expanding FinTech and software firms.

The company was also a back-to-back SmartCompany award winner in 2022 and 2021 and earned a CRN Fast50 award in 2020.

RUBIX will aide Melbourne Victory’s growth and fan engagement strategies using the company’s knowledge in statistics, data technology, analysis, and artificial intelligence.

Melbourne Victory Managing Director, Caroline Carnegie, warmly welcomed RUBIX via press release.

“We’re thrilled to have RUBIX on board as the Club’s Official Data Partner for a second season,” she said.

“Their world-leading solutions have already offered incredible insights across our operations, and we’re excited to leverage their tools further to help Melbourne Victory grow and engage more deeply with our fans and community.”

Head of Marketing and Brand at RUBIX, Kathryn Smith, also expressed her eagerness for the collaboration.

“This partnership with Melbourne Victory continues to be a fantastic opportunity for us to support one of Melbourne’s most iconic sporting teams with data-driven insights and technology,” she said via press release.

“We look forward to using our innovative solutions to help the Club drive growth, enhance fan engagement, and deliver a richer experience for supporters.”

Together, Melbourne Victory and RUBIX will continue to analyse and adopt new initiatives to improve experiences for fans and drive the club further then ever before.

Through the collaboration, Melbourne Victory will hope to build off of a successful 2023/2024 season, which saw the club reach the A-League Men’s Grand Final.

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