Football Australia CEO James Johnson: “The receipt of EOI submissions is another crucial step in bringing our vision for the game to life”

Sydney Olympic

Football Australia has officially closed the Invitation for Expression of Interest (EOI) process for the National Second Tier Men’s competition.

In a positive and strong response, 32 Australian football clubs from across the country submitted their expressions of interest to take part in the new competition – by the Friday, March 3 deadline.

The EOI process was launched by Football Australia in February 2023 to assess the level of interest and refine the strategy, vision, competition format, operation, and administration for a new national tier of football between the A-League Men competition and the National Premier Leagues.

Expected to commence in March 2024, the National Second Tier will be contested between 10 and 16 teams, with a home and away league structure and finals, featuring 24 to 36 games.

For Football Australia, there are still thoughts of including a phased ‘group based’ competition model that will utilise the National Premier Leagues competition to decide the make-up of the competition format (the ‘Champions League’ model).

Following the evaluation of the EOI responses, the next phase will be the Request for Proposal (RFP) phase, which is expected to run from April to June 2023. During this phase, only shortlisted parties from the EOI phase will be invited to submit detailed proposals, with more information provided through detailed Bid Documents.

Football Australia CEO James Johnson shared his pleasure for the finalised EOI stage.

“We underwent a lengthy consultation process last year so we knew there would be great interest and we are thrilled with the level of interest shown in the EOI phase and the calibre of clubs which have expressed their interest,” Johnson said in a statement.

“It is also pleasing to see that we have received submissions from right across Australia, demonstrating that our football clubs have a deep desire and aspiration to compete at a national level.  The National Second Tier provides the perfect platform for them to do so.

“Australian football has undergone a journey of transformation over the last two years, and the establishment of a national second tier which reconnects and realigns Australian football competitions is an important element of Football Australia’s 15-year vision for the game.

“The receipt of EOI submissions is another crucial step in bringing our vision for the game to life.”

 The confirmed clubs by each state is listed below:

State / Territory (in alphabetical order) Clubs (in alphabetical order)
Australian Capital Territory

 

1.      Canberra Croatia FC

2.      Gungahlin United FC

New South Wales

 

3.      APIA Leichhardt FC

4.      Blacktown City FC

5.      Fraser Park FC*

6.      Marconi Stallions FC

7.      Rockdale Ilinden FC

8.      Sutherland Sharks FC/Cronulla Sharks

9.      Sydney Olympic FC

10.   Sydney United 58 FC

11.   Wollongong Wolves FC

Northern New South Wales 12.   Valentine FC
Queensland

 

13.   Brisbane City FC

14.   Brisbane United FC (Wynnum Wolves FC, Brisbane Strikers FC, Virginia United FC)

15.   Gold Coast Knights FC

16.   Gold Coast United FC

17.   Olympic FC

18.   Peninsula Power FC

19.   Sunshine Coast FC Fire

South Australia

 

20.   Adelaide City FC

21.   Football SA (Campbelltown City SC, North Eastern MetroStars, West Torrens Birkalla SC)

22.   Playford City Soccer and Community Club

Tasmania 23.   South Hobart FC
Victoria

 

24.   Avondale FC

25.   Bentleigh Greens SC

26.   Brunswick Juventus FC

27.   Green Gully SC

28.   Heidelberg United FC

29.   Melbourne Knights FC

30.   Preston Lions FC

31.   South Melbourne FC

Western Australia 32.   Spearwood Dalmatinac / Cockburn City SC*

Subject to the submission fee payment being confirmed.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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