Football Australia launches RAP as next step on Reconciliation journey

Football Australia has announced its first Reconciliation Action Plan (RAP) as part of its continued commitment to engaging with Indigenous communities.

Through the well-established three core pillars of Relationships, Respect and Opportunities, the Reconciliation Australia-endorsed RAP sets out a framework that demonstrates football’s long-term commitment to action that strengthens relationships with First Nations peoples and guides efforts towards reconciliation awareness, growth, and change.

The sport’s first national Reflect RAP has been developed in collaboration with the National Indigenous Advisory Group (NIAG), the Football Australia RAP Working Group and internal and external stakeholders.

NIAG Co-chair Jade North expressed his pride with the sport taking its next steps with a roadmap and reconciliation goals.

“I am greatly encouraged by the decisive action Football Australia is taking towards meaningful reconciliation with Indigenous people,” North said.

“There are countless individuals and organisations who have commenced this work long before the national body and I wish to acknowledge this work as it has contributed to bring and keep our mob in the game.

“Now as Australian football are bringing full focus into this work, this action plan is just the first step of many to connect to community and embed equity into the delivery and function of football more broadly.

“Whilst foundational at a Reflect stage, this strategy will be key in guiding the organisation to progress strongly and confidently under the leadership of the National Indigenous Advisory Group and more members of the community as the journey progresses.”

Football Australia CEO James Johnson outlined the release of a national RAP was another step for the sport in creating a welcoming environment for the participation of Indigenous Australians.

“Football Australia is incredibly proud to be launching our first Reflect Reconciliation Action Plan,” Johnson said.

“As Australia’s largest club-based participation sport, with two million participants and over 200 different cultures, Australian football understands and welcomes the integral role we can play in our nation’s reconciliation journey.

“Through the process of developing this Reflect RAP, we have had an opportunity to reflect on the significant contributions of Aboriginal and Torres Strait Islander peoples to our game and Australian society more broadly.

“We are going beyond reflection alone and have pledged to undertake measurable tasks that directly and indirectly contribute positively to address disparities between Indigenous and Non-Indigenous Australians.

“As with the XI Principles, this RAP will be embedded into the core of our sport and business to ensure the recognition, cultural safety and advancement of the participation of First Nations people in football.”

The key commitments of action in the Reflect RAP include:

  • Building internal capacity for decision making through community-centred guidance from Football Australia’s National Indigenous Advisory Group
  • Establish and strengthen mutually beneficial relationships with Aboriginal and Torres Strait Islander stakeholders and organisations.
  • Implementing best practice strategies to showcase First Nations Football Community and the pioneers of the game
  • Implement strategies that increase understanding, value and recognition of Aboriginal and Torres Strait Islander cultures, histories, knowledge and rights through cultural learning. across Football Australia and supporting personnel
  • Creating and implementing strategies to improve employment outcomes by increasing Aboriginal and Torres Strait Islander recruitment, retention and professional development.
  • Increase more opportunities for Indigenous procurement and partnerships

NIAG member and Football Australia’s Engagement Lead, Courtney Hagen, added:

“As Australia’s largest club-based participation sport, with two million participants and over 200 different cultures, Australian football understands and welcomes the integral role we can play in our nation’s reconciliation journey.

“Pursuing opportunities and creating initiatives that are aligned with Indigenous priorities and interests is pivotal and should be one that evolves in line with First Nations peoples.”

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Allianz Australia Unveils New Football Fan Hub

Allianz Australia, Insurance Partner of Football Australia, has revealed a cutting-edge digital platform directed at Australian football supporters, known as the Fan Hub.

This new initiative reflects Allianz’s ongoing commitment to building strong community connections through the unifying power of sport.

Football fans are invited to regularly visit the Allianz Fan Hub — a one-stop destination for all things football, offering a rich mix of exclusive content, updates, and experiences.

Allianz Insurance Chief General Manager, Consumer, Shez Ford, shared her excitement about the upcoming match and the launch of the Allianz Fan Hub.

“Not only will Australians have the opportunity to watch what I’m sure is going to be a nail-biting match between Australia and the Republic of Korea, but we will also see two of our major partnerships, Allianz Stadium and Football Australia, come together,” she said via press release.

“The creation of the Allianz Fan Hub and the Pre-Match Warm Up Top is a natural extension of these partnerships, creating a unique opportunity for Allianz to continue authentically engaging with the football community.”

Football Australia CEO, James Johnson, reflected on the collaboration with Allianz and the launch of the new initiatives.

“It has been a massive team effort to bring Allianz Fan Hub, and the Pre-Match Warm Up Tops to life with Allianz,” he said via press release.

“These new offerings further cement their commitment to inclusivity, community, and unity in football, which are key values for Football Australia.

“We are looking forward to continuing to work closely and collaboratively with Allianz by providing unique and exclusive experiences for all football fans.”

Supporters can stay up to date with the latest competitions, promotions, and unique perks available throughout the season.

To celebrate the launch, Allianz is giving fans the chance to win big:

  • A Category A Double Pass to a CommBank Matildas home game in 2025, plus a $1,000 travel voucher and a signed Matildas jersey
  • A Category A Double Pass to a Subway Socceroos home game in 2025, including a $1,000 travel voucher and a signed Socceroos jersey

In addition, Allianz and Football Australia have teamed up to launch a new, co-branded Pre-Match Warm Up Top.

Available now via shop.footballaustralia.com.au and select retail partners, the top features a distinctive Allianz logo on the back, paired with a scannable QR code of the iconic Allianz Eagle — linking fans directly to the Fan Hub.

The launch coincided with the CommBank Matildas’ clash with Korea Republic on Friday, 4 April at Allianz Stadium in Sydney, as the squad prepares for the AFC Women’s Asian Cup Australia 2026.

This match marked a key moment where Allianz’s flagship partnerships — Allianz Stadium and Football Australia — came together, putting fans at the heart of the action.

On matchday, fans that attended Allianz Stadium had the chance to enter the Fan Hub’s major prize draw and show their Aussie pride by belting out “Go Australiaahhh.” Those who hit 125 decibels or more with their cheer will score an instant reward.

In an effort to boost the matchday experience for the 750 Allianz customers present, the Allianz social team will also surprise three lucky fans and their friends with upgraded seats to a corporate box.

Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

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