Football Australia open Expressions of Interest process for National Second Tier

Adelaide

The establishment of a National Second Tier Men’s competition has gained significant traction today with Football Australia formally inviting all interested parties wishing to participate to respond to an Invitation for Expression of Interest (EOI).

The yet-to-be-named National Second Tier, which is earmarked to commence in March 2024, will be a new national tier of football between the A-League Men competition and the National Premier Leagues, with the opportunity for promotion and relegation to be considered once mature.

The EOI process will provide Football Australia with relevant information to assess the level of interest, and to refine the strategy, vision, competition format, operation, and administration of the National Second Tier.

Furthermore, the process is designed for Australian football clubs with a deep connection and demonstrated history in Australian football to participate in a tier of football that is anticipated to comprise of an individual league in a ‘home and away’ structure with the proposed competition parameters as follows:

  • A home and away league structure with finals, comprised of between 10 and 16 teams and featuring between 24 to 36 games
  • Successful Respondents to the Application Process would be required to depart their existing football competitions for the National Second Tier
  • National Second Tier Clubs will enter into a Club Participation Agreement setting out the terms of participation, including but not limited to the following requirements:
  • Professional playing contracts for all players, with salaries paid 52 weeks of the year;
  • ‘off field’ operations run by employed staff throughout 12 months of the year;
  • Investment in and operation of a full talent development pathway within their club structure;
  • and access to a suitable high-quality match day facility 12 months of the year.

Should the level of interest not validate the required number of Clubs with the capability to formulate an independent tier of competition, the option remains for Football Australia to institute a phased ‘group based’ competition model that will utilise the National Premier Leagues competition to determine the make-up of this format of competition (the ‘Champions League’ model).

The Invitation for EOI is the first phase of what is envisaged will be a multistage process, with this phase opening today and closing on March 3, 2023.

At the conclusion of the EOI stage of the process, Football Australia intends to issue a Request for Proposal (RFP) to shortlisted parties inviting the submission of detailed proposals. Additional information through detailed Bid Documents will be provided to shortlisted parties during the RFP phase to assist with their formal detailed proposal.

This information during the RFP phase may include an information memorandum, NST related data, including financial forecasts and benchmarking, key terms of a Club Participation Agreement, and draft transaction documents.

The following subsequent phases are envisaged:  Phase 2 – Request for Proposal (April – June indicative), Phase 3 – Assessment and Recommendation (June – August indicative), Phase 4 – Completion (August – September indicative). Further information on these remaining phases will be outlined at a future date.

There will be an interactive process to assist both shortlisted bidders and Football Australia to aid the development of high quality, well considered proposals and further refining the overall vision of the NST. This structured process will occur following the release of the RFP.

More information and links to respond to the Expression of Interest invitation can be found at https://www.footballaustralia.com.au/nst-application-process.

Numerous clubs touted to be involved in the National Second Tier celebrated the announcement, including the Melbourne Knights and South Melbourne FC. The Association of Australian Football Clubs – an organisation representing National Premier Leagues clubs aspiring to join the National Second Tier who has been essential to driving the momentum towards the founding of a National Second Division – acknowledged the significance of the announcement via Twitter, expressing:

“AAFC welcomes this exciting development we’ve all been awaiting with great hope and expectation,” the statement read.

“Having advocated for, and led the discussion on our new, proper second tier, we thank FA for adopting and pursuing this most important reform.

“We will continue to work with FA and our clubs for its successful implementation for kick off in 2024.”

Football Australia Chief Executive Officer James Johnson outlined many potential respondents had already expressed their interest through a consultation phase across Australia in 2022, and more could emerge during the process.

“Developing a national second tier competition is a key component of our 15-year vision for the game and our efforts to reconnect and realign Australian football competitions. Australian football has gone on a journey of transformation over the last two years and this is the latest example of us bringing our vision for the game to life,” he said via media release.

“In 2022, we did extensive financial and competition modelling followed by a series of consultations with clubs and other stakeholders across the game.  We know from this process that there is a lot of interest in a national second tier so we expect that we will receive a strong number of responses in this first EOI phase.

“Some of these clubs have a rich history in Australian football and aspire to grow and compete at a national level. The national second tier will now provide a platform for these aspirational clubs and to be a part of a connected football pyramid in the long term.

“With football booming in Asia, our national teams competing strongly on the world stage and as the largest team participation base in Australian sport, this is the right time to create a national second tier.

“We look forward to the process we have now launched and working collaboratively with all stakeholders and interested parties in building a successful National Second Tier and kicking the league off as early as March 2024.”

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AFC anti-doping webinar aims to modernise practices

The Asian Football Confederation (AFC) wrapped up the AFC Member Association Anti-Doping Programme webinar on Monday, highlighting the confederation’s desire to strengthen the honour and fairness of football in Asia.

With 40 Member Associations (MAs) present, the AFC’s webinar was designed to educate MAs on the recently implemented AFC Anti-Doping Activities and Monitoring System, a broad sweeping process aiming to standardise anti-doping practices across the confederation.

Designed to modernise Asian anti-doping practices, the AFC Anti-Doping Activities and Monitoring System is helping to transition MAs from paper-based data collection to digital alternatives. Through this, MAs will be able to observe and record doping activities far easier and will be in compliance with the AFC Anti-Doping Regulations and World Anti-Doping Code.

The AFC Anti-Doping Activities and Monitoring System also includes a number of tools to help boost MAs anti-doping effectivity, such as real-time data submission and secure access controls. Additionally, the system includes provisions to conducting educational programs, recording anti-doping violations, and programme testing.

Saudi Arabian Football Federation Medical Committee Member, Dr. Khalid Awad, outlined the importance of the anti-doping webinar.

“It was a pleasure to be part of the discussions and to learn more about this new system. I feel it has great potential to strengthen collaboration among MAs,” he said in a press release.

“We can use the platform not only to safeguard the integrity of our sport but also to develop more ways to educate ourselves and help our athletes perform at their highest levels.”

Pakistan Football Federation Chief Medical Officer, Dr. Muhd Azam Khan expressed his satisfaction for the AFC’s commitment to modernising anti-doping practices in Asia.

“This is an excellent step by the AFC to digitise records. It will serve as a stimulus for the growth and development of MAs,” he said via press release.

“Additionally, I am confident it will motivate us to organise more capacity-building initiatives in our respective federations.”

The webinar also allowed the AFC and MAs to share the discoveries of a recent AFC survey, which aimed to discover the unique problems each MA has in regard to doping in football.

Nine eyes Optus Sport as Stan Sport expansion opportunity

Nine Entertainment is reportedly in discussions to acquire Optus’ sports streaming service, Optus Sport, as part of plans to strengthen its own Stan Sports platform.

This would include handing over the rights to the Premier League, which has been the main selling sport in Optus’ sports streaming subsidiary.

According to the Australian Financial Review (AFR), Nine initiated talks in December, while Optus has been seeking buyers for the service since late 2023.

Optus Shifts Focus Back to Core Business

Optus initially launched its sports streaming service to diversify revenue streams and complement its telecommunications offerings. However, the company has decided to refocus on its core operations and move away from content-based ventures.

In recent years, Optus Sport has opted not to renew broadcast rights for major competitions such as La Liga and the UEFA Champions League, reflecting a strategic shift towards cost-cutting and prioritising its core telecommunications business.

Additionally, the service has seen its subscription price increase from $14.99 to $24.99 over the past two years. Optus also introduced charges for its customers, who previously enjoyed complimentary access to the platform, further signalling its move away from subsidised content offerings.

Nine’s Strategy to Stay Competitive

Acquiring Optus Sport would enable Nine to secure key sports rights, including the English Premier League and FA Cup, while expanding its subscriber base.

This move comes as the Australian streaming landscape becomes increasingly competitive, with international player DAZN poised to enter the market.

DAZN, which recently acquired Foxtel in a AU$3.5 billion deal, is expected to make a significant impact when it launches locally later this year.

Stan Sports: Building a Robust Portfolio

Stan Sports currently holds the rights to premium events such as the Olympic Games, UEFA Champions League, and several rugby union and tennis properties.

Adding Optus Sport’s rights would bolster its offerings and help Nine contend with rivals like Paramount+, BeIN Sports, Amazon Prime, and free-to-air broadcasters.

Consolidation on the Horizon

Australia’s crowded sports media market is ripe for consolidation, with multiple players vying for lucrative rights deals.

Free-to-air broadcasters have maintained a strong foothold, supported by Australia’s anti-siphoning laws, which ensure key events remain available outside paywalls.

Conclusion

While Nine has declined to comment on the AFR report, Optus noted it routinely reviews its businesses to ensure they deliver value.

As the market evolves, this potential acquisition could be pivotal in shaping the future of Australian football broadcasting.

As it stands, the average Australian consumer requires at least four subscriptions to watch every European competition and each of the Top 5 leagues which remains a frustrating solution to legal broadcasts in the country.

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