Football Australia partners with Penguin Random House

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In the lead in to a massive 12 months for Australian football, Penguin Random House Australia (Puffin) has acquired an eight-book publishing program with Football Australia to promote football and the Australian senior national teams, the Socceroos and CommBank Matildas.

The eight-book publishing program for young readers includes junior fiction, non-fiction, board books and a picture book, with something to engage and entertain every junior football fan. In addition, it will feature CommBank Matildas and Socceroos players who are set to partake in World Cups over the coming year.

The first book in a four-book junior fiction series in partnership with the Matildas and Socceroos is set to publish on August 30, with book two slated for release on December 29. Penned by author and broadcast journalist Kristin Darell, the series will follow the ups and downs of a talented junior team.

Holly Toohey – Head of Brands, Partnerships and Audio Director at Penguin Random House Australia – said the following in a statement via Football Australia:

“We are so thrilled that Puffin will be the publishing home of football in Australia. The sense of passion and excitement that surrounds the CommBank Matildas and Socceroos, as well as football at a grassroots level in Australia, is incredible. It’s these emotions that have formed the inspiration for our expansive publishing program.”

Football Australia CEO James Johnson added via Football Australia:

“Football is the largest and fastest-growing team sport in Australia and, in working with Penguin Random House, we will be able to reach a diverse audience that will help us to inspire young children across the country to get involved with our great game and support our beloved senior national teams.”

The CommBank Matildas were crowned Australia’s favourite sporting team in 2019 and their popularity boomed during the Tokyo 2020 Olympics when they became Australia’s most-watched women’s sporting team in television history, with a record-breaking 1,468,747 viewers tuning in across the nation to watch them take on Sweden. Meanwhile, on June 15 of this year, the Socceroos qualified for a fifth consecutive FIFA World Cup after a dramatic penalty shootout against Peru, with media from around the world and at home celebrating the team’s success.

The books will feature current Australian squad members, including Ellie Carpenter, Mary Fowler and Joel King plus respective national team captains, Sam Kerr and Mathew Ryan.

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Project ACL: The initiative leading the way on injury research

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Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and National Women’s Soccer League (NWSL).

 

About Project ACL

Led by FIFPRO, PFA England, Nike and Leeds Beckett University, Project ACL aims to research ACL injuries and understand more about multifactorial risk factors.

After piloting in England’s Women’s Super League (WSL), Project ACL will expand to the NWSL in the US, reflecting the global importance of the project’s research and outcome.

“We are incredibly excited to bring the NWSLPA and NWSL to Project ACL,” said Director of Women’s Football at FIFPRO, Dr. Alex Culvin, via official press release.

“Overall, we believe that player-centricity and collaboration with key stakeholders are central to establishing meaningful change in the soccer ecosystem and that players, competition organisers and stakeholdersaround the world will benefit from Project ACL’s outputs and outcomes.”

Interviews with over 30 players and team surveys across all 12 WSL clubs provided the project’s research team with valuable information about current prevention strategies and available resources.

Furthermore, the project tracks player workload and busy schedule periods during the season through the FIFPRO Player Workload Monitoring tool, therefore gaining insights into the link between scheduling and injury risks.

 

Looking to the data

Project ACL’s partnerships with the WSL – and now the NWSL – are immensely valuable for the future of player welfare in women’s football.

Although ACL injuries affect both male and female athletes, they are twice as likely to occur in women than men. However, according to the NWSL, as little as 8% of sports science research focuses on female athletes.

In Australia, several CommBank Matildas suffered ACL injuries in recent years: Sam Kerr was sidelined from January 2024 to September 2025, Ellie Carpenter for 8 months after suffering the injury while playing for Olympique Lyonnais, and Holly McNamara came back from three ACL’s aged 15, 18 and 20.

And this is just the tip of the iceberg. The 2025/26 ALW season saw several ACL incidents, including four in just two weeks.

 

Research, prevent, protect

Injury prevention and research are vital to sport – whether professional or amateur.

But when the numbers are so shocking – and incidents are so common – governing bodies must remember that player welfare comes above all else. Research can inform prevention strategies. Prevention means players can enjoy the game they love.

The work of Project ACL, continuing until 2027, will hopefully protect countless players across women’s football from suffering long-term or recurring injuries.

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

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Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

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