Football Australia partners with Qukes

Football Australia has announced that Qukes Baby Cucumbers have signed an agreement to become a partner of the MiniRoos grassroots program, as well as an official supplier of the Socceroos and Matildas.

The deal will run for two years, with Qukes set to help deliver the MiniRoos program nationally.

Qukes Baby Cucumbers will be promoted as an ideal healthy sporting snack for Australian footballers of all ages, under the details of the partnership.

MiniRoos branding will also be present on Qukes’ product packaging across Australia.

Football Australia CEO, James Johnson, detailed the importance of the governing body’s new partnership with Perfection Fresh via the Qukes brand: “Football has a participation base of nearly two (2) million Australians – including nearly a quarter of a million participants in the MiniRoos bracket – and can act as a powerful vehicle to deliver positive messages to the Australian community,” he said.

“With the 2021 MiniRoos season just a couple of months from kick-off, we’re proud to have partnered with Perfection Fresh and, in doing so, welcome another important corporate partner to our football family.

“The Australian football community is at the heart of the sport and vital to the ongoing growth and popularity of the sport in Australia. This agreement ensures that young players and their parents around Australia will be delivered important healthy eating messages and content, and, in the spirit of truly integrated and aligned marketing partnerships, we’re pleased to have Perfection Fresh Australia’s commitment to promote football via its national marketing initiatives. Soon the MiniRoos brand will live on over two million Qukes packages in supermarkets and grocers across Australia, while from next week MiniRoos branding will be beamed into up to 5.5 million households across the nation via a new Qukes television commercial.”

Perfection Fresh Australia Chief Executive Officer, Michael Simonetta, said: “We’re really excited to establish Qukes Baby Cucumbers as the perfect sporting snack for Aussie kids. Our partnership with Football Australia and the MiniRoos allows us to reach the next generation of fresh produce consumers, educating them on the benefits of fresh produce, healthy eating and regular activity.

“We want to get kids ‘Qrunching’ on Qukes and football as an inclusive, grassroots and community sport is the perfect partner. It touches the lives of many Australian families across the country and the Football Australia values TOGETHER, DIVERSE & UNITING really resonate with our brands and business as a whole.”

 

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Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

The biggest Female Football Week to date draws to a close

Female Football week is at its climax across the country with each respective state firmly involved in what has been a monumental year of growth and perseverance with one of the hottest topics amongst the sporting plethora across the nation.

Symbolising the significant strides in which female football has made down under, off the back of its maiden World Cup hosting tenure.

Football Queensland throughout the grand occasion were busy shining a spotlight upon the continuous growth of participation, encouraging women of all ages to become involved and immersed within the global game.

Football Victoria – Commentary

Football Victoria (FV) celebrated women’s football week in style.

Round 8 of the National Premier League Women’s (NPLW) competition within Victoria was unique throughout its coverage, with every match throughout the round featuring a female commentator.

A monumental feat spearheaded by the FV Commentary team, this was the first time an all female commentary round was executed.

Football Queensland

FQ CEO Robert Cavallucci disclosed his appreciation for the momentous occasion via the FQ website.

“While celebrations like FFW serve as a crucial milestone in FQ’s journey towards achieving 50/50 gender parity by 2027 and helps to further reinforce our commitment to enhancing accessibility and inclusivity, our support is not confined to this week, as we remain dedicated to prioritising our female football community year-round.”

Football Queensland – Award Ceremony

Paying homage to Referees, Club Volunteers, Players and Community Champions of the year was conducted through awards up for grabs.

FQ showcased an award ceremony towards multiple facets of football throughout the state.

A nice incentive dedicated to the recognition and appraisal of the hard work undertaken by different areas of football.

The Female Football Week club of the year was awarded to Central Football Club following their extraordinary contribution to female football within Queensland.

Displayed throughout the clubs commitment to female football, the club are fully dedicated to the advancement of women’s football.

Harvesting a fostering environment throughout the club, alongside the nourishment of young promising female footballers has been symbolised by FQ.

FIFPRO Asia/Oceania partake in productive divisional assembly in Singapore

FIFPRO Asia/Oceania engaged in positive talks at the divisional assembly in Singapore for new ambitious strategies for Asian football.

The assembly involved a dialogue between interested sponsors and shareholders with the representatives of 10 Asian FIFAPRO member, candidate, and observer unions.

On the first day, the assembly discussed the central piece of future movements with the FIFPRO Asia/Oceania 2023-2026 strategic framework which allows for streamlining of the collective unions’ player-centred practices and plans.

This included each of the unions presenting effective strategies with the assembly and open discussion on how to improve past strategies that have struggled to enhance the player’s experience and the sports industry.

The second day placed certain player representatives and association shareholders in conversation over a more collaborative focus on the structure of Asian football going into the 2025-26 season.

Importantly, data from the FIFAPRO initiative ‘The Asian Champions League Report’ and other competitions including the AFC Asian Cup, AFC Women’s Club Championship and Olympic Qualifiers were used as first-hand evidence of ways in which more player-based management of football will be beneficial in the new strategies.

The growth of the ever-important tech industry in the sport was evident at the FIFPRO Asia/Oceania Player IQ Tech Summit.

Especially the potential for player data capturing in the industry, this summit highlighted how the profitable sector can work well with improving unions’ data research to influence policy and can further elevate their voice within the confederation.

For football, a stronger dialogue between the player’s unions and their respective Asian football institutions and investors will be able to create a more concise strategy for the future p where shareholders can engage in more business advancement while still allowing the players to have an important say in the way in which the game is going.

As Asia itself is such a strong region in the growth of entrepreneurs and business, it is only obvious that connecting this industry with the tradition of player power will be a massive opportunity.

This assemblies focus was accurately outlined by the FIFPRO Asia/Oceania chairperson Takuya Yamazaki.

“Our collective challenge is to design an industry that aligns the collective interests of all stakeholders, rather than continuing with the current hierarchical model which largely defines global football,” he said via media release.

“As football in the region continues to evolve, the division’s role, and the players’ voice, will only become more important, and that’s where our strategic framework provides a clear vision for our current and future work.”

These assemblies reiterate how strong professional leagues where strategies are impacted by players and their unions are profitable and beneficial for the association’s shareholders.

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