Football Australia partners with Qukes

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Football Australia has announced that Qukes Baby Cucumbers have signed an agreement to become a partner of the MiniRoos grassroots program, as well as an official supplier of the Socceroos and Matildas.

The deal will run for two years, with Qukes set to help deliver the MiniRoos program nationally.

Qukes Baby Cucumbers will be promoted as an ideal healthy sporting snack for Australian footballers of all ages, under the details of the partnership.

MiniRoos branding will also be present on Qukes’ product packaging across Australia.

Football Australia CEO, James Johnson, detailed the importance of the governing body’s new partnership with Perfection Fresh via the Qukes brand: “Football has a participation base of nearly two (2) million Australians – including nearly a quarter of a million participants in the MiniRoos bracket – and can act as a powerful vehicle to deliver positive messages to the Australian community,” he said.

“With the 2021 MiniRoos season just a couple of months from kick-off, we’re proud to have partnered with Perfection Fresh and, in doing so, welcome another important corporate partner to our football family.

“The Australian football community is at the heart of the sport and vital to the ongoing growth and popularity of the sport in Australia. This agreement ensures that young players and their parents around Australia will be delivered important healthy eating messages and content, and, in the spirit of truly integrated and aligned marketing partnerships, we’re pleased to have Perfection Fresh Australia’s commitment to promote football via its national marketing initiatives. Soon the MiniRoos brand will live on over two million Qukes packages in supermarkets and grocers across Australia, while from next week MiniRoos branding will be beamed into up to 5.5 million households across the nation via a new Qukes television commercial.”

Perfection Fresh Australia Chief Executive Officer, Michael Simonetta, said: “We’re really excited to establish Qukes Baby Cucumbers as the perfect sporting snack for Aussie kids. Our partnership with Football Australia and the MiniRoos allows us to reach the next generation of fresh produce consumers, educating them on the benefits of fresh produce, healthy eating and regular activity.

“We want to get kids ‘Qrunching’ on Qukes and football as an inclusive, grassroots and community sport is the perfect partner. It touches the lives of many Australian families across the country and the Football Australia values TOGETHER, DIVERSE & UNITING really resonate with our brands and business as a whole.”

 

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Paramount+ to Boost Football Viewership Through Sports Venues

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Image Credit: Socceroos website

Paramount Australia and SportsPick Live have revealed a new multi-year partnership aimed at increasing football viewership across venues in Australia, an action that aims to enhance the sports presence in a local landscape in settings such as pubs, clubs, casinos, and gyms.

The partnership with Paramount Australia, the home of Australian football, grants commercial venues the distribution rights to Paramount’s exclusive and extensive package of domestic and international football matches.

This provides full-season coverage of both the Isuzu UTE A-League Men and the Ninja A-League Women, enhancing entertainment options for venue operators while making the game more accessible to fans nationwide.

This collaboration not only brings Australia’s premier domestic football competitions to screens in venues nationwide but also delivers over 100 international matches featuring the CommBank Matildas and Subway Socceroos, allowing fans to support their national teams in a vibrant, shared atmosphere.

Managing Directer of Entain Venues, Mark Sturdy, expressed his enthusiasm on sharing the sport across the nation.

“We’re excited to be partnering with Paramount Australia, allowing us to bring Australian football into venues nationwide, championing both women’s and men’s leagues with equal passion,” he said via press release.

“By consolidating the branding of Paramount Australia, A-Leagues, CommBank Matildas, and Subway Socceroos under the SportsPick Live initiative, the partnership aims to establish a robust platform for sports entertainment tailored to the commercial market.

“Our partnerships aren’t just about streaming matches; we’re completely invested in growing the sports in our portfolio while elevating the local venue as the place that unites fans.”

This landmark agreement highlights both companies’ commitment to growing football in Australia and aims to provide an outstanding viewing experience for fans in commercial venues, uniting communities through the power of sport.

Vice president of partner management and business development at Paramount Australia, Lachlan Roach, commented on the vitality of the collaboration.

“The SportsPick Live business is pioneering commercial venue distribution in the territory, and Paramount Australia’s inaugural and multi-year partnership is pivotal in delivering and making available our premium broadcast of all Australian football matches to fans across the country,” he said via press release.

With Paramount’s ambition to become the go-to destination for venues across Australia, the newly-founded deal between the two companies marks the beginning of something greater.

PFA Teams Up with UK’s Green Football Weekend for Kit Sustainability

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PFA & The Green Weekend announce partnership for the Great Save 2025.
Image credit: PFA

Professional Footballers Australia (PFA) has joined forces with the UK’s Green Football Weekend for The Great Save 2025, a global campaign tackling football kit waste.

By bringing The Great Save to Australia, the PFA is urging clubs, players, and fans to rethink how they dispose of kit and its environmental impact.

The Great Save aims to keep sports kit in play for longer – via donations, re-sale, reusing or upcycling – helping to reduce waste, save money, and support those in the community who may otherwise lack access to kit.

The players’ union is partnering with several sustainability organisations to drive real impact.

KitAid Australia and The Salvation Army will distribute donated kit to disadvantaged communities, while Unwanted FC will help players upcycle old jerseys.

With a large demand due to new fashion trends, Vintage resellers will also keep classic and retro kits in circulation.

PFA Chief Executive Beau Busch explained how the need for sustainability in football has become a major topic and lead to this alliance.

“Sustainability in football is increasingly important to players and fans. The Great Save 2025 offers a real chance to keep kits in use longer, reduce waste, and provide gear to communities in need,” he said via press release.

“Building sustainable practices in clubs and leagues requires a whole-of-industry effort, and I’m proud that players are once again leading on this critical issue.”

An extension of the PFA’s Greener Games 2024, The Great Save follows the PFA’s nomination for Elite Organisation of the Year at the BBC Green Sport Awards.

Emma Ilijoski, a member of the PFA’s climate-conscious advocacy group, Our Greener Pitch, said supporting The Great Save would help leverage football’s global appeal, and connect fans and players to make an impact in the UK and Australia.

“Footballers collect a lot of gear during their careers, from junior clubs through to senior professional football,” she said via press release.

“Instead of letting it go to waste, we can create a cycle where kit is reused, keeping its nostalgic value, and also benefit those in need. The Great Save makes that possible.”

In 2024, the PFA’s Stoppage Time report explored football’s climate impact in Australia and New Zealand, sports and with that football has always had an important place for supporting sustainability.

This collaboration has the unique positions of positively effecting all pyramids in the industry in active sustainable practices and arguably having greater effect.

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