Football Australia has announced that Qukes Baby Cucumbers have signed an agreement to become a partner of the MiniRoos grassroots program, as well as an official supplier of the Socceroos and Matildas.
The deal will run for two years, with Qukes set to help deliver the MiniRoos program nationally.
Qukes Baby Cucumbers will be promoted as an ideal healthy sporting snack for Australian footballers of all ages, under the details of the partnership.
MiniRoos branding will also be present on Qukes’ product packaging across Australia.
Football Australia CEO, James Johnson, detailed the importance of the governing body’s new partnership with Perfection Fresh via the Qukes brand: “Football has a participation base of nearly two (2) million Australians – including nearly a quarter of a million participants in the MiniRoos bracket – and can act as a powerful vehicle to deliver positive messages to the Australian community,” he said.
“With the 2021 MiniRoos season just a couple of months from kick-off, we’re proud to have partnered with Perfection Fresh and, in doing so, welcome another important corporate partner to our football family.
“The Australian football community is at the heart of the sport and vital to the ongoing growth and popularity of the sport in Australia. This agreement ensures that young players and their parents around Australia will be delivered important healthy eating messages and content, and, in the spirit of truly integrated and aligned marketing partnerships, we’re pleased to have Perfection Fresh Australia’s commitment to promote football via its national marketing initiatives. Soon the MiniRoos brand will live on over two million Qukes packages in supermarkets and grocers across Australia, while from next week MiniRoos branding will be beamed into up to 5.5 million households across the nation via a new Qukes television commercial.”
Perfection Fresh Australia Chief Executive Officer, Michael Simonetta, said: “We’re really excited to establish Qukes Baby Cucumbers as the perfect sporting snack for Aussie kids. Our partnership with Football Australia and the MiniRoos allows us to reach the next generation of fresh produce consumers, educating them on the benefits of fresh produce, healthy eating and regular activity.
“We want to get kids ‘Qrunching’ on Qukes and football as an inclusive, grassroots and community sport is the perfect partner. It touches the lives of many Australian families across the country and the Football Australia values TOGETHER, DIVERSE & UNITING really resonate with our brands and business as a whole.”
