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Football Australia recognise Female Football Week achievements

Football Australia are celebrating the achievements and contributions of women and girls in football as part of Female Football Week 2021.

Football Australia are celebrating the achievements and contributions of women and girls in football as part of Female Football Week 2021.

From March 1 to March 8, Football Australia are publishing a variety of digital content highlighting the important role of females in all levels of the sport. In addition, a range of educational factsheets and panels will be shared to assist the growth and development of female coaches, referees, administrators, volunteers and clubs.

Football Australia’s Female Football Week 2021 concludes on International Women’s Day on Monday March 8, following the release of Football Australia’s FIFA Women’s World Cup 2023 Legacy ‘23 plan at Parliament House in Canberra last week. It aims to deliver immediate and long-term community benefits and economic impact from Australia’s co-hosting of the FIFA Women’s World Cup 2023 – the biggest sporting event on Australian soil since the Sydney 2000 Olympics.

“Female Football Week 2021 is as important as ever given the stated and sharp focus that Football Australia has on women’s football and the development of women and girls in football,” Football Australia CEO James Johnson said.

“Many of our initiatives throughout the coming week are aligned with key measures in our XI Principles for the future of Australian football and support our efforts to demonstrate to stakeholders the importance of creating a more supportive and inclusive environment for women and girls in football in Australia.

“Football Australia is targeting continued growth and 50:50 gender balance in participation by 2027. We believe Female Football Week provides the game with the platform to accelerate growth and achieve that target by recognising the important role women, together with men, play in delivering women’s football, and by showcasing that football is an inclusive and welcoming sport for women and girls from all communities, ages and abilities.”

Female Football Week 2021 content will be accessible on Football Australia’s digital and social channels.

“Over the next week the Female Football Week campaign aims to provide the community with the platform to celebrate the achievements of players, coaches, administrators and officials,” Sarah Walsh said, Football Australia’s Head of Women’s Football, Women’s World Cup Legacy & Inclusion.

“Excitingly, Female Football Week 2021 will conclude with three online panels to celebrate International Women’s Day and Female Football Week 2021.”

The panels are hosted by Stephanie Brantz, focusing on leadership and development in the modern era. They feature international and domestic executives, coaches and match officials.

The executive panel will feature Sarai Bareman, Chief of Women’s Football at FIFA, Karina LeBlanc, Head of Women’s Football at CONCACAF, Amanda Vandervort, Chief Women’s Football Officer at FIFPRO, and James Johnson and Sarah Walsh from Football Australia.

The coaching panel will feature Emma Hayes, Head Coach of Chelsea FC Women, Tony Gustavsson, Head Coach of the Westfield Matildas, and Mel Andreatta, Assistant Coach of the Westfield Matildas.

And the match officials panel currently features Kari Seitz, FIFA Head of Refereeing – Women, Kate Jacewicz, FIFA & Football Australia Referee, and Esfandiar Baharmast, former FIFA Referee and FIFA Referee Instructor.

“As an organisation that aspires to think local but act global, we’re thrilled that we can produce content with, and access insights from, change agents at the highest levels of football to share with Australia’s passionate football community. This is an important part of our mission for Australia to become the centre of women’s football in the Asia-Pacific region,” Walsh said.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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