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Football Australia release updated Member Protection Framework

Football participants

Football is Australia’s number one club-based participation sport with over 1.8 million participants playing the world game across the country.

What intrinsically drives football in Australia is the love of the game and the multitude of connections that are forged in our communities and clubs through the sport.

In addition to being the biggest participation sport in Australia, football is also the most diverse with participants born in over 180 different countries.

Football Australia (FA) strives to protect all participants and football members from harm in an effort to ensure that everyone is given the chance to partake in football in a positive and safe environment. Whether it be a club volunteer, referee, coach or player, the safety and welfare of those involved is paramount so that participants can focus on enjoying the game we all love.

The FA recently delivered a newly updated Member Protection Framework (MBF), which is a suite of policies and resources that support the FA’s commitment to eliminating discrimination, harassment, child abuse and other forms of inappropriate behaviour from football.

The new MBF provides greater clarity and has addressed some of the inconsistencies in the previous Member Protection Policy document, particularly in relation to procedures for breaches of the policy.

The MPF covers:

  • Safeguarding
  • Bullying and Harassment
  • Anti-Discrimination
  • XI Standards of Respect
  • Complaints Procedure

A comprehensive standalone Safeguarding Policy, which forms part of the MBF, has been developed in line with the National Principles for Child Safe Organisations as endorsed by the Council of Australian Governments.

The updated Complaints Procedure will ensure better clarity in regards to how a complaint may be dealt with under the MBF, whilst clarifying that Football Entities have the power to take disciplinary action under separate regulations, such as the National Code of Conduct and Ethics.

The MBF will be a constantly expanding source of information in order to best support football administrators and participants alike in helping to address member protection matters in our sport. The MBF is supported by a confidential online reporting tool for member protection matters arising at a national level to be reported to Football Australia.

With this renewed MBF, Football Australia have adhered to their responsibility in providing a positive, safe and welcoming environment for each other in our game.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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