Football Australia has announced a multi-year expanded partnership with rebel, as Australia’s largest sports retailer has signed on to be the official sponsor of Football Australia and the Westfield Matildas through to 2024.
The partnership will support the growth of the women’s game and grassroots football across the nation. The news comes as the Westfield Matildas are currently in Europe preparing for international friendlies against Germany and the Netherlands this month.
The partnership matches the core business of rebel, who want to encourage Australians to live a healthy and active lifestyle doing the sports they love. Football Australia’s mission is to achieve gender parity in participation by 2027.
With Football Australia and rebel sharing similar values, they will focus on initiatives that inspire more females to play sport, as Football Australia aims to secure over 400,000 new female participants over the next six years.
The ‘Sport is Calling’ platform will be used by rebel to motivate women and girls to unlock health and social benefits of pulling on football boots for the first time – this inspires ambitious players to reach their potential by promoting Westfield Matildas’ training regimes.
The partnership links to Football Australia’s MiniRoos program, which will also include a content strategy to bring football fans and rebel customers closer to the action. There will be exclusive, money-can’t-buy opportunities on offer for rebel active members.
rebel General Manager Customer & Marketing, Jennifer Gulliver:
“rebel is passionate about supporting women’s sport and women’s football and to sponsor Australia’s most loved team in the Westfield Matildas is something the whole organisation is behind.”
“We can’t wait to inspire the next generation of girls over coming years, and perhaps help a few realise their dreams of becoming a Westfield Matilda in the future.”
rebel Managing Director, Gary Williams:
“In just two days’ time the Westfield Matildas will return to international action for the first time since March 2020, which will provide inspiration to thousands of girls and boys across Australia’s football family who are preparing to play the game at community and grassroots levels throughout 2021. This unique timing only adds to our excitement to continue our support of football in Australia.”
“With our ‘Sport is Calling’ mantra, rebel is committed to growing sports participation across the country, and this partnership with Football Australia will unlock exciting opportunities and offers for rebel’s football fans through an array of online, in-store, and in-stadia experiences.”
Football Australia Chief Executive Officer, James Johnson:
“We are delighted to have secured another corporate partner for Football Australia that believes in our long-term vision for the sport, including the enormous potential that exists in the women’s and community spaces.”
“rebel has been a long-term partner of football in Australia, and as Australia’s largest sports retailer, is well positioned to help football deliver positive outcomes across the country. As the national governing body, Football Australia looks to work with organisations that will proactively help us supercharge football’s growth.”