Football Australia welcomes Nathan Magill as Head of Referees

Football Australia has appointed vastly experienced national refereeing assessor and instructor, Nathan Magill, as Head of Referees.

Magill has had extensive involvement in refereeing across multiple levels of Australian football, including as a member of the Football Australia Referees Committee and a leading referee instructor.

Magill has worked in 10 seasons of elite competitions and has included the appointment as match assessor to the last two A-League Men Grand Finals and previous couple of FFA Cup Finals.

As a member of the Football Australia Referees Committee, Magill has also played a key leadership role in developing strategies to support the transition towards a high-performance model for officiating.

Magill has also played an active role in international sports diplomacy representing Football Australia at seven FIFA Futuro Referee Technical Instructors courses, enhancing and further developing his technical knowledge and football experience at a national and international level and strengthening his connection with FIFA and the Asian Football Confederation.

His sports administration career has also seen him hold positions with Cricket Australia, as the National Development Manager, Premier Cricket and Pathways and previously with Football South Australia as the Competition and Refereeing Manager.

Football Australia Chief Executive Officer James Johnson viewed Magill as the perfect fit for Football Australia and the strategic direction the organisation was heading in.

“The opportunity to reinvigorate our refereeing department in line with our strategic vision and XI Principles for the future of Australian football, is the last piece of the jigsaw puzzle as we bring the unbundling of the professional leagues from Football Australia to life,” Johnson said.

“Nathan was the stand-out candidate from a highly competitive field and brings an outstanding set of skills, experience and high-performance knowledge and acumen to Football Australia.

“We believe Nathan is the ideal person to help us drive this new direction for Australian referees and help develop and implement innovative high-performance strategies for our elite referees so that they are able to perform at their optimum.  This will be a focus of Football Australia and you can expect more announcements in the future.

“Nathan will work in close partnership with the Football Australia Referees Committee, the Australian Professional Leagues, our referees and all relevant stakeholders to enhance the culture of our referees across our professional leagues and Member Federations.”

Magill shared his excitement about commencing this new role with Football Australia.

“I am thrilled to be joining Football Australia as Head of Referees. Football has long been part of my life and I am looking forward to working with the team to enhance the profile and opportunities for Australian referees locally and abroad,” Magill said.

Magill will officially commence in his new role with Football Australia in early December. In the meantime, he will be actively involved in all aspects of the department.

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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