Football Coaches Australia and Sport Session Planner announce world-leading partnership

FCA SSP Partnership

Football Coaches Australia have today announced an exciting new partnership with Sport Session Planner – one of the world’s leading professional development program designers.

The ground-breaking agreement will provide FCA members with support and access to world class tools and programs to support them in planning and delivering training programs and sessions at both a micro and macro level.

Sport Session Planner was formed in 2011 by Magnus Alford and internationally renowned IT specialists. SSP has grown to be recognised as one of the world’s leading sports software providers for individual coaches, clubs and national sporting organisations globally.

Info

In finalising the partnership Magnus said it would help take coaching to the next level in Australia.

“We’re really excited about the direction FCA are moving towards and knowing that, together, we can provide a robust and empowering structure to support the ecosystem of the coach on their journey; it’s a momentous partnership for SSP,” he said.

FCA Chief Executive Officer Glenn Warry said the coming together was another crucial step towards offering coaches all the tools for success required to thrive in their role.

“Teaming with Sport Session Planner will enable FCA to connect with community and  accredited coaches Australia wide, and fully supports FCA’s mantra of ‘For Coaches, By Coaches’,” Warry said.

“Australian football coaches, working in similar environments whether in metropolitan or regional and country football, will conduct the professional development sessions.”

Library

James Robinson, Head of SSP Australasia, works closely with Australian football coaches and believes this partnership will help strengthen coaching both individually and collectively.

“Knowing that our partnership will strengthen the coaching process for the individual coach and our game as a whole, will give confidence and ownership to every stakeholder in the football landscape,” Robinson said.

FCA/SSP will:

  • Partner on the delivery of a jointly developed annual professional development curriculum for community and accredited coaches.
  • Collaborate on the development and delivery of professional development webinar programs to ensure they suit the needs of coaches at varying levels.
  • Provide coaches with access to their own private library resource, the FCA library, where they can save and share with FCA members, the curriculum library and the public library which has over 1 million sessions.
  • Improve ongoing learning options for coaches, alongside Football Australia and State Member Federation Coaching Licence courses, and deliver programs aligned with the FA Principles of Play – ‘Attack, defence and transition’.
  • Allow coaches to prepare and review their session plans and annual plan to aid training, prepare for matches and record incidents in the game for analysis.
  • Be accessible via all platforms – desktop, tablet, Android and IOS devices and allow coaches to share resources nationally and internationally.

Pathways

On behalf of Australian football coaches the key professional development opportunities that FCA pursue for its members are to:

  1. Organise and provide continuing ‘revalidation’ professional development activities for Australian football coaches.
  2. Provide opportunities for Australian football coaches to contribute intellectually to football decision-making that impacts on their role.
  3. Implement world leading benchmarks, programs and practices to enhance the best practice and capabilities of Australian football coaches and players.

”FCA’s partnerships with X-Venture (FCA XV Essential Skills Program) and Sport Session Planner both align with FA’s Guiding Principle VI  ‘to create a strong culture around coach development by emphasising the importance of the role as a skilled position and a vital link in player development’,” Warry concluded.

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Glasgow City FC and ALT Champion Sustainable Women’s Football

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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