Football Coaches Australia and Sport Session Planner announce world-leading partnership

FCA SSP Partnership

Football Coaches Australia have today announced an exciting new partnership with Sport Session Planner – one of the world’s leading professional development program designers.

The ground-breaking agreement will provide FCA members with support and access to world class tools and programs to support them in planning and delivering training programs and sessions at both a micro and macro level.

Sport Session Planner was formed in 2011 by Magnus Alford and internationally renowned IT specialists. SSP has grown to be recognised as one of the world’s leading sports software providers for individual coaches, clubs and national sporting organisations globally.

Info

In finalising the partnership Magnus said it would help take coaching to the next level in Australia.

“We’re really excited about the direction FCA are moving towards and knowing that, together, we can provide a robust and empowering structure to support the ecosystem of the coach on their journey; it’s a momentous partnership for SSP,” he said.

FCA Chief Executive Officer Glenn Warry said the coming together was another crucial step towards offering coaches all the tools for success required to thrive in their role.

“Teaming with Sport Session Planner will enable FCA to connect with community and  accredited coaches Australia wide, and fully supports FCA’s mantra of ‘For Coaches, By Coaches’,” Warry said.

“Australian football coaches, working in similar environments whether in metropolitan or regional and country football, will conduct the professional development sessions.”

Library

James Robinson, Head of SSP Australasia, works closely with Australian football coaches and believes this partnership will help strengthen coaching both individually and collectively.

“Knowing that our partnership will strengthen the coaching process for the individual coach and our game as a whole, will give confidence and ownership to every stakeholder in the football landscape,” Robinson said.

FCA/SSP will:

  • Partner on the delivery of a jointly developed annual professional development curriculum for community and accredited coaches.
  • Collaborate on the development and delivery of professional development webinar programs to ensure they suit the needs of coaches at varying levels.
  • Provide coaches with access to their own private library resource, the FCA library, where they can save and share with FCA members, the curriculum library and the public library which has over 1 million sessions.
  • Improve ongoing learning options for coaches, alongside Football Australia and State Member Federation Coaching Licence courses, and deliver programs aligned with the FA Principles of Play – ‘Attack, defence and transition’.
  • Allow coaches to prepare and review their session plans and annual plan to aid training, prepare for matches and record incidents in the game for analysis.
  • Be accessible via all platforms – desktop, tablet, Android and IOS devices and allow coaches to share resources nationally and internationally.

Pathways

On behalf of Australian football coaches the key professional development opportunities that FCA pursue for its members are to:

  1. Organise and provide continuing ‘revalidation’ professional development activities for Australian football coaches.
  2. Provide opportunities for Australian football coaches to contribute intellectually to football decision-making that impacts on their role.
  3. Implement world leading benchmarks, programs and practices to enhance the best practice and capabilities of Australian football coaches and players.

”FCA’s partnerships with X-Venture (FCA XV Essential Skills Program) and Sport Session Planner both align with FA’s Guiding Principle VI  ‘to create a strong culture around coach development by emphasising the importance of the role as a skilled position and a vital link in player development’,” Warry concluded.

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Inter Miami CF Welcomes Más+ by Messi as Hydration Partner

Inter Miami CF names Más+ by Messi as its Official Hydration Partner in a new partnership, the alliance ensures hydration for all players, from the Academy to the First Team, while introducing Más+ by Messi to fans at Chase Stadium.

This partnership adds to Lionel Messi’s growing commercial ventures as Inter Miami’s captain and football legend. Founded by Messi, Más+ by Messi provides balanced hydration with electrolytes, vitamins, and minerals, serving both elite athletes and everyday consumers.

Lionel Messi and Inter Miami CF’s leadership underscored the partnership’s significance, emphasising its advantages for both players and fans. Messi shared his enthusiasm for the collaboration.

“It’s a huge honour and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins,” he said via press release.

Más+ by Messi’s Executive Vice President, Rishi Daing highlighted the vital role of hydration for everyone.

“Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration,” he said via press release.

Más+ by Messi will be seamlessly integrated into Inter Miami’s matchday experience and training facilities:

  • On-Field Presence: Branded coolers and towels will be used during training and matches.
  • Academy Support: The brand will aid youth development, reflecting Messi’s dedication to nurturing young talent.
  • Matchday Access: Fans at Chase Stadium can enjoy all Más+ by Messi flavours, including the city-inspired “Miami Punch.”
  • Retail Expansion: Available at Publix, Inter Miami’s Official Grocery Partner.
  • Stadium Branding: Visible throughout Chase Stadium, including press conferences and fan engagement areas.

This partnership extends beyond standard sponsorship, with Más+ by Messi actively engaging Inter Miami fans through activations and promotions at Chase Stadium. The brand’s presence in the Fan Zone and Northwest Club will further enhance the fan experience.

As Inter Miami CF expands its commercial ventures, this collaboration blends sports performance, business strategy, and the growing impact of Lionel Messi’s personal brand.

Melbourne Victory’s brand-new infrastructure strategy

Melbourne Victory & SEDA

A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow’s footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women’s football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour’s journey of Victory’s club administrative centre and the A-League Men’s training facilities at Gosch’s Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game.”

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club’s major infrastructure strategy, access the plan HERE.

 

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