Football Coaches Australia and XVenture announce John Moriarty Football scholarships

In National Reconciliation Week 2021, Football Coaches Australia is pleased to present FCA XVenture Essential Skills program scholarships to Tiffany Stanley and Bryce Deaton, who both coach for John Moriarty Football.

In National Reconciliation Week 2021, Football Coaches Australia is pleased to present FCA XVenture Essential Skills program scholarships to Tiffany Stanley and Bryce Deaton, who both coach for John Moriarty Football (JMF).

Australia’s Reconciliation theme for 2021 is ‘More than a word’. Reconciliation takes action, action which urges the reconciliation movement towards braver and more impactful progress.

Providing Tiffany and Bryce with this FCA XV scholarship opportunity will support them to achieve their goals on their coaching journey.

In awarding the FCA XV scholarships FCA Glenn Warry said: “FCA strongly believes that much more can be done to encourage and support Indigenous Australians to become qualified coaches. At the moment, there are very few Indigenous coaches in the Australian football ecosystem. This is a concerning reality and one we would like to help address now and in the coming years.”

JMF is Australia’s most successful and longest-running Indigenous football program. A transformational skills mastery initiative for 6–18-year-olds, JMF uses football for talent and positive change, improving school attendance and achieving resilient, healthier outcomes in Indigenous communities.

Each week JMF reaches nearly 2,000 Indigenous children in 18 communities across four regional hubs in Dubbo (NSW), Kuranda (QLD), Tennant Creek (NT) and Borroloola (NT).

JMF Co-Founder and Co-Chair and the first Aboriginal to be selected to play football for Australia, John Moriarty, said: “We are very proud of Tiffany and Bryce and their achievements. One of JMF’s biggest strengths is our local coaches of which 63 percent are Indigenous and 40 percent are female.

“Local employment and capacity building is at the heart of what we do and Tiffany and Bryce are wonderful ambassadors for us. Both have achieved a great deal and it is because of their hard work we’ve been able to change the lives of so many Indigenous children and their families,” Mr Moriarty added.

A key focus of JMF is “building local staff capacity through mentoring, education and skills development to access best practice ideas and experience”. These scholarships will support that focus.

Wiradjuri woman Tiffany Stanley is a Community Coach at JMF’s Dubbo hub and is currently the holder of the AFC/FA C License.

“I’ve been coaching for almost two years and I believe it’s only the beginning for me. I want to become the best coach I can be and I believe that this scholarship will give me the opportunity to better myself, help my football coaching knowledge and to help me achieve my educational and coach career goals which are to have a positive mindset and attitude,” she said.

“I want to become a great leader and role model for young Indigenous kids. My biggest goal would be to become the first Indigenous woman to coach the Matildas.”

Aniwan man Bryce Deaton is Head Coach and Mentor at JMF’s Dubbo hub and is currently the holder of an AFC/FA Youth C License.

“This scholarship would give me the opportunity to expand my understanding of how I can improve the way I interact with players and coaches to ensure that I am able to give them the best support they need to succeed in what they want to do, especially in football,” he said.

“I am a huge advocate that coaching has evolved where we are no longer coaching a team, but a group of individuals, where everyone learns, strives, and understands at completely different levels, and as coaches we need to ensure a player is developing continuously.

“I would love to continue through my Coaching Qualifications (including GK levels) to strengthen my contribution to regional NSW football and then on to the elite club level as a GK coach. My biggest goal would be to develop elite programs to continually produce the next players to bring success to the national team.”

Founder of XVenture Mike Conway works with, and mentors, elite players and coaches worldwide.

“We are delighted to be able to support the future of Australian coaching talent with these scholarships for the John Moriarty Foundation. Their work is so important,” he said.

“The more we can provide positive learning, growth and development opportunities for young coaches, the brighter their lives and the future of our game will be.”

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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