Football Coaches Australia announces Kelly Rourke as new CEO

Kelly Rourke

Football Coaches Australia (FCA) has announced Kelly Rourke as the new Chief Executive Officer (CEO).

An experienced leader with a wealth of industry background, Rourke has spent 20 years in the UK police force and has built a strong reputation in Australia.

Her past roles include Greyhound Racing NSW and Head of Control and Compliance with Tabcorp, while she spent five years with National Rugby League South Australia as the State Manager, making significant strides for the sport in South Australia.

Rourke was also the Chair for The Marjorie Jackson-Nelson Centre for Women’s Sport, offering the chance to empower women in various sporting roles from athletes and coaches to officials, administrators, board members and community players. This supports females to play, lead and change the game for future generations.

Currently, Rourke is with Greyhound Racing SA as General Manager, while she also volunteered for the FIFA Women’s World Cup 2023 events in Adelaide and even plays as an attacking defender in her home state.

Speaking to Soccerscene, Rourke shared what the CEO role means to her.

“I’m a big football fan and being English it’s something that I’ve been involved in my whole life,” she said.

“It’s an amazing opportunity to give back to coaches who generally get forgotten about.

“Everything that FCA does has the greatest intention for the game – the Australian coaching community has a lot of potential and it’s something I wanted to be part of.”

Working with President Gary Cole, Rourke will be a forward-thinker to drive the standards for coaching in Australia.

“Gary goes above and beyond and his background in the game speaks for itself,” Rourke said.

“His enthusiasm emanates through – for example with The Football Coaching Life Podcast and it’s going to be great to hear more stories.

“He was one of the first people I spoke to and was instrumental in wanting me to take the CEO role.”

As she settles into the CEO position, Rourke outlined what she hopes to achieve in the coming weeks and months.

“We just need to take some time to figure out where we want to take FCA, for grassroots right up to elite coaching,” she said.

“I really need to understand what coaches want from us and from there that’s where I can direct my focus.”

“Being English, I look at the Premier League and see the opportunities created down in the lower divisions and the amount of jobs created, with female coaches involved in that.

“Holistically from grassroots, we’ll look at the pyramid of coaching – if Australia want to be the best in the world we need investment in this area.

“For example, what happens when players get to the end of their career – we need a clear and established pathway, and with my background I can bring a different lens to see what can be improved.”

Off the back of FIFA World Cup exploits for both the Socceroos and Matildas, the future of Australian coaching will remain an integral growth area for the game.

Previous ArticleNext Article

Football NSW to Build on 2024 Participation Record in 2025

Football NSW are aiming to develop on the extraordinary numbers of the 2024 season that saw more than 260,000 players take to the pitch. The announcement comes as part of the national Play Football campaign.

With NSW being one of Australia’s largest participation states for football, the federation’s push for more numbers is a welcome target for football in the country.

Football NSW CEO John Tsatsimas spoke with enthusiasm about the sport’s trajectory, highlighting its inclusive nature.

“Football continues to be the sport of choice for the NSW and Australian community, providing a positive environment for participants of all ages and abilities,” Tsatsimas mentioned via Football NSW official press release.

“We have had unprecedented growth in players, coaches, referees and volunteers, with exponential growth in the female game.”

The statistics paint a promising picture of the sport’s expansion, with 2024 registering a 9% increase in player numbers from the earlier season. This translates to over 20,000 new participants.

Perhaps most significantly with the effect of the Women’s FIFA World Cup of 2023, female participation surged by 17%, with more than 9,000 women and girls joining the sport, accounting for nearly half of the total growth.

Maintaining and increasing Women and girls’ levels in the sport are crucial points for development of the Australian game and will be key for the continued rise in participation numbers.

The organisation is now actively encouraging early registration for the 2025 season to ensure players can secure spots with their preferred local clubs, with help from the updated Play Football website.

Beyond player participation, Football NSW is expanding its focus on supporting roles within the sport. The 2024 season witnessed record numbers in coaching, refereeing, and volunteering positions, all crucial components of the game’s ecosystem.

The need for more people joining non-player roles through all levels of the game in NSW is evident with John Tsatsimas pointing out himself the necessity for the 2025 Season.

“There’s a place for everyone in our sport, and we look forward to welcoming new and returning participants for the 2025 season,” Tsatsimas explained via Football NSW official press release.

For those interested in contributing to the sport beyond playing, Football NSW has established comprehensive pathways.

The Football NSW Coach Hub provides resources and guidance for aspiring coaches looking to shape the next generation of footballers.

Additionally, the Referee Hub offers opportunities for individuals to engage with the sport from a different perspective while maintaining an active lifestyle.

With football’s exciting growth continuing in Australia with the expansion and promising viewership numbers of the 2024-25 professional A-leagues, it is always important for the sport that the participation numbers of state leagues and amateur local clubs follow the trend.

Register now for 2025 by clicking here.

Auckland FC welcomes Alvarium as Premium Partner

Auckland FC has embraced New Zealand based wealth management firm Alvarium as a premium partner to the club.

As a part of the collaboration, Alvarium logos and advertisement material will be featured on Auckland FC’s game day shirt sleeve.

This provides Alvarium with exclusive and highly prized visible branding, enabling the club to be seen more easily by a wealth of A-League fans.

Chief Executive Officer of Alvarium, Malcolm McKinnon, outlined his organisation’s enthusiasm for the partnership.

“Our team is always looking for opportunities to support commendable partners who combine high performance with great community engagement. We believe we have found that in abundance with Auckland FC,” McKinnon said in a press release.

Chief Executive Officer of Auckland FC, Nick Becker highlighted the shared aims of both organisations.

“Like Alvarium, we at Auckland FC are focused on bringing together the right mix of ideas and opportunities to achieve the best possible outcomes,” he said via press release.

Auckland FC expresses the deal with Alvarium is reflective of the club’s commitment to “With Everyone, For Everyone”, as the firm has a history of supporting the community. The organisation was a founding advocate of The King’s Trust, which helps enable young people for the future ahead of them.

Additionally, the firm is a key partner of SailGP, a team that seeks to protect ocean welfare and advance environmental concerns across New Zealand and on the global stage.

Furthermore, Alvarium is also a team supporter of the New Zealand Paralympics team, demonstrating the company’s commitment to social change in sport to help positively boost community awareness of diversity and disability.

As a company, Alvarium is excited to join forces with Auckland FC to bolster the firm’s brand to a local audience across New Zealand through a new and lively club with a passionate fanbase, whilst expanding the company’s advertising to an Australian market.

Most Popular Topics

Editor Picks

Send this to a friend