Football Coaches Australia appoints Ernie Merrick as FCA Ambassador

Merrick

Football Coaches Australia (FCA) is pleased to announce the addition of Premiership and Championship-winning A-League Men’s coach Ernie Merrick as an FCA Ambassador.

Ernie’s ongoing legacy in Australia football is assured. To date, he has left an indelible imprint on Australian football, and on those he has worked with.

Through his statesman role, FCA looks forward to Australian football coaches continuing to be able to tap into Ernie’s considerable football experience and expertise. Ernie will also be able to provide valuable commentary and insights on FCA issues relevant to coaches in Australia.

Ernie Merrick OAM was a PE teacher, as well as an amateur football player before entering the head coaching ranks.

Ernie’s most recent A-League role was as Newcastle Jets FC Head Coach where he took the Jets to the Grand Final in his inaugural 2017/18 season. He is the former head coach of the Victorian Institute of Sport, Hong Kong national football team, and A-League clubs Melbourne Victory FC and Wellington Phoenix FC.

Under Ernie’s leadership, Victory won the 2006–07 A-League Premiership, finished second in the group phase of the 2008 Asian Champions League and in the 2008–2009 season, won the treble, the Pre-Season Cup, the Premiership and the Grand Final.

During the 2009–2010 season, despite severe season-ending knee injuries to key players, Victory once again reached the Grand Final.

In committing to the FCA Ambassador role Ernie stated:

When asked by FCA to become an Ambassador and Technical Advisor to FCA I felt privileged and honoured. I hope to be able to work with FCA to provide ongoing professional development mentorship to aspiring coaches.”

FCA President Phil Moss acknowledged the appointment by stating:

“Ernie’s credentials as a coach speak for themselves – without a doubt one of the most successful to grace the national competition – but he is also a top-class human being who passionately cares about people so he will add significantly to our organization & our members.”

Long-time football colleague, and current FCA Executive Committee member, Gary Cole endorsed Ernie’s role.

I have had the pleasure of knowing Ernie (Merrick) since the mid-eighties when he came to Preston Lions in the NSL as a young assistant coach to Billy Murray. Our paths crossed again when he was Head coach of the Victorian Institute of Sport, where he helped develop wonderful players like Vince Grella, Simon Colosimo, Adrian Leijer and Billy Celeski. We then had the opportunity and privilege to help set up and build Melbourne Victory Football Club.

“I’ve really enjoyed working with Ernie as he is a wonderful leader and has the gift of being able to make the complex simple. He is a Pro-Licence Coach, with a teaching and sports science background, yet simplifies rather than confuses, which helps him to be the wonderfully successful coach he is, as well as a great developer of players.”

FCA looks forward to further Australian coach Ambassadorial role announcements within the near future.

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Melbourne Victory partners with The Pass to expand fan experience

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

Adelaide United renews StudyAdelaide partnership for Asian campaign

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

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