Football Coaches Australia Granted Provisional FFA Membership

Football Coaches Australia (FCA) was granted the status of FFA Provisional Member at yesterday’s FFA Annual General Meeting (AGM), after the resolution was passed by FFA Members.

FCA President Phil Moss, who presented to the FFA AGM prior to the vote, was delighted with the outcome.

“This is a very proud day in the short history of our organization,” he said.

“If not for the coaches who have gone before us Football Coaches Australia may not have materialized. If not for our founders Glenn Warry and James Kitching, FCA most certainly would not have physically seen the light of day.”

Founded in 2017, FCA provides a collective voice for coaches by championing advocacy, well-being, and development.

The organisation has grown significantly since its inception, with its leadership team now optimistic of achieving full membership to the now ‘Football Australia’ by 2022.

“The people involved and the outstanding work done since day one at Macquarie University in November 2017 have allowed us to arrive at Provisional Membership of the FA Congress,” Moss added.

“I’m so proud of our special ‘dressing room’ that doubles as our ExCo & various sub-committees – a group of exceptional people who continuously go above & beyond for the love of the game & respect they have for what coaches bring to the code.”

“It is an achievement that our management, Executive Committee, members & supporters should rightly celebrate today!”

“Tomorrow, though, we go again. There is so much hard work ahead with our fellow key stakeholders to ensure the future of the game & coaching is where it needs to be. On behalf of Team FCA I’d like to thank all the members who recognised the importance of coaches to the future of Australian & international football by voting for us on this historic day.”

FCA Vice President Heather Garriock also weighed in on the news, echoing Moss’ excitement at the result.

FCA Vice President Heather Garriock

“This clearly is a representation of where our organisation should be, coaches front and centre of our beautiful game.”

“To all our current members who have supported us and the coaches that don’t yet know about us, we are the future for ‘ALL’ coaches in Australia, we are Football Coaches Australia.

“Kudos to the founders of FCA, belief is everything, the journey is only beginning.”

“As we work towards Full Membership, of the now Football Australia, in November 2022, on behalf of our member coaches, FCA looks forward to continued collaboration with all stakeholders to promote and strengthen the reputation of football in Australia and the reputation of football on the world stage.”

In line with this vision FCA has launched their ground breaking professional development programs, with partner X Venture, connecting community and professional coaches, through the delivery of the 2020 FCA XV National Mind Games Cup.



FCA are also pleased to partner FNSW at this weekend’s 2020 Australian Football Coaching Conference – XVenture’s founder Mike Conway will present the webinar “Emotional Agility and Mental Coaching Techniques for Performance Improvement”.

The FNSW Conference presentation will outline the significant FCA XVenture Essential Skills program for football coaches which will be launched in February 2021. (5 modules x 30 CPD points per module).

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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