Football Coaches Australia present ‘The Football Coaching Life Podcast’ #2 with Gary Cole interviewing Tom Sermanni

Football Coaches Australia (FCA) features Tom Sermanni, Head Coach of the Football Fernsin the  ‘The Football Coaching Life’ podcast with former Socceroo, host the series, Gary Cole. 

The podcasts highlight the stories behind the journeys of Australia’s football coaches, from current and former Socceroos and Matildas managers to those who coach at a community football level.   

Cole, a member of FCA’s Executive Committee, believes the information and insights that can be gathered throughout the conversations in the podcast will be extremely beneficial for up-and-coming coaches, as well as the wider football community. 

Episodes of the podcast will showcase Australian coaches in a way that isn’t usually explored. I think it’s very important for coaches to hear these conversations,” he stated. 

 “Understanding why it is so important to know why you want to do this, learning how important developing resilience is for coaching longevity and understanding what success looks like. I’ve been around Australian football for fifty years and I have been amazed at how much I have learned from these fantastic conversations. 

The first instalments of the podcast has seen the former Socceroos assistant coach speak with some of Australia’s most successful coaches.  

“The first episode was an amazing conversation with arguably Australia’s most successful coach in Ange PostecoglouHead Coach at Yokohama F. Marinos. He was very generous with his time and this conversation was open, honest and filled with his great passion for our game,” Cole said. 

In Episode Two Tom Sermanni has a very relaxed and humorous style and talks about his growth and development as a coach.  

 Tom is arguably one of Australia’s most successful coaches. He has been to five FIFA Women’s World Cups, three with the Matildas (1995, 2007 and 2011), one with Canada as an assistant coach (2015) and the fifth with New Zealand in France (2019). He has won the Algarve Cup (2013) with USA, the Asian Cup with the Matildas (2010), he was also named AFC Coach of the Year (2007) and is all set to take New Zealand’s, Football Ferns to the delayed 2020 Olympic Games. 

The wisdom in these two conversations is incredible! Both Ange and Tom have been to twelve FIFA World Cups between them, they are both still striving to improve their players, their teams and themselves. 

Making Media Australia directorRalph Barba, who specialises in film and radio production, has supported Cole in delivering the project. 

The podcast, with Tom Sermanni, can be listened to here.   

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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