Football Coaching Life Podcast Recap: Episode Four with Heather Garriock

Heather Garriock was the special guest on episode four of Football Coaches Australia’s ‘The Football Coaching Life’ podcast.

Garriock is perhaps best known for the 130 caps she won representing the Matildas and her expert commentary on Optus Sport. Her international career spread over 13 years and included three FIFA Women’s World Cups, two Olympic Games and three Asian Cups, culminating with a win in China during 2010.

Heather is a member of the Football Australia Starting XI and is the FCA Vice President. She was Head Coach of Sydney United FC (NPL) 2014-17, Canberra United FC (W-League) 2017-20 and was also a Matildas Assistant Coach in 2017.

Speaking with Gary Cole, Garriock details how she initially got into coaching, her coaching mentors, how her coaching has changed over the journey, the influence coaches from other sports had on her career, her most enjoyable moments and much more.

Key Quotes in Episode Three

Why she coaches

“That’s the question I used to ask myself. It’s a hard gig. It’s a lonely job…but you coach because you want to pass on, give back, help, inspire and do what some of your past coaches did for me.”

The influence Tom Sermanni had on her career

“That man has taught me so much about life on and off the field…he just knew what made me tick.”

On the 2010 Asian Cup final and what Tom Sermanni told the girls before the penalty shootout

“It is absolutely pissing down with rain. We’re about to go into a penalty shootout, the first silverware for football in Australia at a major tournament. Tom said ‘we better hurry up with the penalty shootout, we’ve got wheel of fortune back on at the hotel at about 7pm. So make sure you do a good job guys, so I can get back and watch that.’

On her 3 years coaching at Canberra United

“It was a tough period, but I think I needed to go through that. I hadn’t in my (playing) career had to go through many obstacles. But that was a big learning curve.”

A valuable lesson she learned during her coaching career

“Emotional stability. You didn’t have to have it as a player in my opinion, if you wanted to be emotional you could do that on the field and almost get away with it.”

Final piece of wisdom for coaches

“You never know everything…you can learn from everybody.”

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2023 FIFA review underlines incredible Women’s World Cup impact

FIFA has released their ‘2023 Financials in Review’ statement which highlights the incredible financial and cultural impact of the 2023 FIFA Women’s World Cup.

The FIFA Women’s World Cup heavily contributed to FIFA’s television broadcasting success with the body’s revenue total reaching AU$408.4 mil. The coverage was exceptional with the tournament being shown in over 200 territories by 130 broadcasters and in all other markets thanks to the FIFA+ platform. In order to provide for the ever-growing popularity of the women’s game, FIFA has adapted its media rights sales strategy by taking a more comprehensive and detailed approach to the market.

The skyrocketing television audiences have been replicated on FIFA’s digital platforms. Traffic in the tournament surpassed the entirety of the 2019 tournament within 12 days, welcoming 22 million unique users, with an average of 2.4 million users visiting FIFA Women’s World Cup channels daily.

The biggest source of income was the sale of marketing rights from commercial partnerships, which delivered AU$697 million, more than 101% over budget. FIFA successfully renewed record long-term partnerships with Hyundai/Kia, Qatar Airways and Visa to cover the Women’s World Cup and 2026 Men’s World Cup. A total of 30 sponsors signed up for the 2023 Women’s World Cup, up from 22 in the 2019 edition and they were duly rewarded for that.

Hospitality rights and ticketing sales for the FIFA Women’s World Cup amounted to AU$65.7 million, another record that the tournament smashed.

FIFA benefited from a strong demand for ticket and hospitality packages for this unique tournament, which also set a new Women’s World Cup record with nearly two million tickets sold, smashing their target of 1.5 million that was set in 2019 after the previous edition.

The average attendance rate across the tournament’s 64 matches was 87% with the highest crowd being 75,784 fans packed into a sold-out Stadium Australia to watch the Spain-England final.

Football Australia and the subsequent State federations all have the same focus in terms of making sure they successfully leverage the home World Cup and surpass their KPI’s.

In Football Australia’s One Football Framework, it states that they want to ‘reshape the game for Women and Girls’ which will start by aligning their digital and data strategies to be more focused on women which is similar to FIFA’s successful approach.

Recently the ‘Play our way’ program shows the government’s commitment with them providing $200 million in grants to improve sporting facilities for women and girls around Australia in the hopes to create a solid base for future growth.

The Legacy ’23 investments into Football that will amount to AU$296 million, will be key in maintaining growth and talent development as the A-Leagues sort out issues with professionalism and club finances that are affecting both the Men’s and Women’s game.

The success of the recent u20’s Young Matildas Asian Cup can’t be underestimated either in terms of the bright future this country is showing. A third place finish and bronze medal was the best ever finish from a Young Matildas side in the competition, with the squad featuring four players under the age of 18, one of the youngest in the competition.

These statistics by FIFA show that women’s football is experiencing a surge of interest and recognition, and the framework set out by Football Australia can ensure that is success is sustained long-term and positively affects participation at grassroots level.

The serious waves Series Futsal have made and what it means for the sport

Football within Victoria in a broad sense is difficult to unpack from multiple angles. What is clear is the passion displayed by fanatics.

Although not a traditional form of football, it’s cousin futsal has slowly emerged as a popular indoor sport that has abundance of opportunity within Australia’s major futsal organisation, Futsal Oz.

Futsal Oz has been the manifestation of the football extraordinaire Peter Parthimos, who founded the entity in 2006. When discussing with Peter in regards to why he created Futsal Oz, he discussed how he wished to unify people, provide competitive competitions to those who played the sport, all the while providing opportunity to those who want to play on a leisurely level all the way to a professional level.

Despite having a turbulent tenure throughout the global pandemic in 2020. Futsal Oz came out of Covid-19 with a newly furbished Futsal court fit for its most talented players. The court resides in their Thomastown location. Series Futsal is currently the highest level of futsal across the country and features abundance of Australia’s most coveted football players.

Melbourne-owned Sport Recreational Wear manufacturer AKU is a proud partner, with many women’s and men’s series sides opting to use AKU as a kit sponsor. The company also designed and created kits which were featured in the monthly major event in Thomastown, combining the best players across the Series Futsal competition to represent their respective ethnicities. The event was broadcasted on FireTv, a subsidiary to American-Bulgarian Company TrillerTv, who specialise in combat and European Sport streaming. Melbourne born Commentator Michael Schiavello spearheaded the broadcast acting as executive producer.

Each Wednesday and Friday the competitions are streamed live via YouTube and its independently ran application “Wefroth”, allowing its humble yet passionate fanatics to watch each round of Series Futsal unfold.

Through the running of competitions and the opportunities it sets through broadcast, futsal is in a healthy position.

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