Established in Melbourne in 2020, Tradex Co is a wholesale sportswear provider that collaborates closely with football clubs and organisations to deliver fully customised gear, managing the entire process from initial concept through to fit and comfort.
The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
In the build-up to the AFC Women’s Asian Cup™ 2026, Football NSW has commenced a new initiative across classrooms in NSW to inspire excitement for the competition among young learners.
Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.
Bank of Sydney’s ongoing investment in community-driven initiatives continues to make a measurable difference across Australia.
Fans travelling to the United States for the FIFA World Cup 2026 will now be eligible for the FIFA Priority Appointment Scheduling System (FIFA PASS). The agreement will grant ticket holders access to priority Visa appointments, ensuring safe travel to the games due to take place across the USA, Mexico and Canada.
Interest in football has surged by a phenomenal 43% since 2022. To keep pace with the growing interest, Bentleigh Greens hosted Football Victoria President Dr. Angela Williams, and FV CFO Simon Avenell for a meeting focused on strengthening the future of Victorian Football.
UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament.
DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.
Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.
Football Queensland has unveiled its redesigned Club Support Hub, providing enhanced resources and a new Customer Service Booking Portal to …
Since its launch in 2023, the Growing Football Fund has awarded three rounds of Community Grants, benefiting 297 clubs nationwide—including 93 in regional and remote areas, highlighting the program’s dedication to increasing access and opportunities for football across Australia.
The shareholder group plans to inject additional capital to advance the Club’s long-term strategy, with a focus on strengthening Atlético de Madrid’s teams and developing key infrastructure projects. Among these is Ciudad del Deporte, a state-of-the-art sports and entertainment district beside the Riyadh Air Metropolitano stadium, designed to become a global hub for sport, culture, and community life.
Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality …
Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.
Melbourne’s A-League rivals Melbourne Victory and Melbourne City have put competition aside to lead a major new anti-racism initiative aimed …
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci to …
Soccerscene is proud to announce a new working partnership with Australian Football Skool (AFS), an event management company that has …
Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …
The Newport clinic who are now partnered with the football club is the only Eye Lab who offer myopia control, which aims to halt the development of near-sightedness.
Premier League Chief Executive Richard Masters has reaffirmed his commitment to preserving the long-standing 3pm Saturday blackout, despite growing pressure …
With less than two weeks to go until the 2025 Queensland Football Convention, Football Queensland has announced the addition of …
SBS’s deal with the Australian Championship a welcome return to Australian football’s next chapter
The Warehouse began as a small company in Auckland, since then it has grown into a national retail giant, and now, much like Auckland FC, it has become a staple in Kiwi culture.
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
South Melbourne FC has announced that Lamaro’s Hotel will be its official media partner for the 2025 Australian Championship and …
The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.
Bayer Leverkusen CEO Fernando Carro has called for the introduction of a global salary cap, modelled on the NBA system, …
The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains.
The news, posted on Facebook, came after another sponsorship announcement by the club with multi-strategy alternative investment manager, Alceon, calling both partnerships “a new era of football.”
The Wellington Phoenix confirmed they have renewed their agreement with OPPO for a fifth season.
Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become …
GIS industry masterclass panel voices exciting pathways for investment into women’s sport
Auckland FC have announced that Team Global Express will be its official logistics service provider for the upcoming 2025/26 season.
The renewed stadium, designed by global design firm, Populous, led by Moroccan firm Orange Atelier, will be used to co-host the FIFA World Cup 2030 alongside with Spain and Portugal by holding games during the tournament as well as the opening match, semi-final and final of the Africa Cup of Nations (AFCON) 2025 in mid-December.
Amazon Prime Video is giving UEFA Champions League viewers a new immersive experience, with match coverage now taking inspiration from …
More than one million subscribers have already signed up to the French Professional Football League’s (LFP) new Ligue 1+ direct-to-consumer …
FIFA has been criticised for its extremely controversial under heavy fire for ticket prices and policy for next year’s men’s …
The partnership allows Haier to promote their branding in stadiums, retail, and digital touchpoints used to boost fan engagement, as well as the opportunity for both parties to co-create smart-home products.
The A-League has immense commercial potential, just waiting to be realised. As Australia’s premier football competition, it has access to …
Stan Sport, the streaming arm of Nine Network, has further strengthened its football portfolio after securing the rights to the …
The Women’s Super League (WSL) has taken another major step in its global expansion, confirming 13 new international media rights …
Football Australia, in collaboration with Free TV Australia, have extended their partnership with PacificAus TV through to 2027.
Serving as the Exclusive Chemist Partner, Chemist Outlet will provide vital support to the club’s women’s program both on and off the field, with branding to feature on the sleeve of the 2025/26 Ninja A-League Women’s jersey.
The fast food chain will also remain as the football club’s Supporting Partner of the United Clubs Program which supports grassroots football across South Australia.
ANZ has backed Auckland FC from the very beginning, and its increased support shows a shared goal with the club, building pride in Auckland and helping football thrive from grassroots to the elite level.
Football Victoria has signed a new agreement with Sharp EIT, naming them the official technology and commercial solar partner. The …
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
Last Saturday night’s 1.14 million reach for Tottenham’s 2–0 win over Manchester City on Nine’s free-to-air broadcast was more than …
Bonvilla Estate is a family-run vineyard in the Hunter Valley, known for its breath-taking views and a cellar door that was recently recognised as a finalist for Cellar Door of the Year at the Hunter Valley Wine and Tourism Awards.
The Bundesliga has unveiled a landmark broadcast model in the United Kingdom, becoming the first major European football league to allocate rights to content creators alongside traditional broadcasters.
Adelaide United is excited to team up with AMES Australia to help newly arrived communities across South Australia feel at home. Through football, youth programs, and community initiatives, this agreement aims to support settlement, connection, and integration in meaningful ways.
Dan Birrell spoke about his vision to improve how the game is marketed and consumed across the state, stressing the importance of smarter scheduling and stronger engagement with fans.
Tradex Co Football is excited to team up with Casey Comets Football Club as their official teamwear partner for the 2026–2028 seasons.
Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft …
The evening began with an introduction to GIS and its programs designed to develop the next generation of sports industry leaders. The panel featured Dr Alana Thomson from the University of Newcastle, Chantella Perera, General Manager of KOJO Sport and advisory board member, and Yael Reed, a sport commercial and marketing leader.
Football Australia and the Central Asian Football Association (CAFA) jointly delivered a targeted sports diplomacy initiative in Dushanbe, Tajikistan, from …
INTIX, a homegrown sports ticketing platform from the west, is thrilled to team up with Western United Football Club.
For the first time since SBS aired matches in 2019, the Premier League will be back on Australian FTA screens, starting with Aston Villa v Newcastle United on Saturday, 16 August, at 9:30pm.
West Ham United and Game Day Vision collaborate to enhance the match-day experience of visually impaired fans for the 2025/26 …
Sidelink Transport is a family-run business based in Melbourne, proudly serving Victoria since 2007. Starting with just one sideloader, they’ve grown into a fleet of over 60 vehicles, including standard trailers, sideloaders, drop deck skels, A-Doubles, and Quad-quad B-Doubles.
Macarthur Bulls FC has confirmed it will continue its long-time partnership with Cabravale Club Resorts for a sixth year, reflecting their shared passion for football, dedication to the local community, and commitment to delivering memorable matchday experiences.
In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.
Floreat Athena Football Club has officially completed a multi-million-dollar redevelopment, unveiling state-of-the-art changerooms and clubrooms in a landmark moment for one of Western Australia’s most storied football institutions.
Royal Caribbean has extended its partnership agreement with Fulham FC as the official family partner for the 2025/26 Premier League …
The Majestri product includes a major innovation functionality for users, ‘Sponsor Roulette’, which gives sponsors of grassroots clubs a ton of added exposure and value.
The partnership will allow fans around the world to replicate the in-stadium atmosphere of Turf Moor from the comfort of their home during Burnley’s pre-season fixture against Lazio on August 10 2025.
Driven by the belief that building a home should be both enjoyable and fulfilling, Brolen Homes has earned a reputation for creating stylish, well-crafted, and affordable homes designed to evolve with the needs of modern families.
Walmart aims to reimagine the traditional matchday journey through immersive activations, exclusive merchandise, and community events, offering fans a richer and more connected experience.
Fan engagement is one of the most foundational contributors to sport’s importance in our society. The 15 Seconds of Fame …
The masterplan brings to life a bold new vision for the Estádio da Luz precinct, with spaces designed for fans, athletes, and the wider community.
Heart of the Highlands: Inside the Passion and Power of Mareeba United with Former Club President Alex Srhoj
Owned and operated by a team of seasoned Australian dentists, Value Dental Centres specialises in three key treatments: crowns and veneers, dental implants, and wisdom teeth removal. By streamlining their services and concentrating on these areas, the centres offer efficient care at more affordable prices for patients.
Burnley FC has confirmed a multi-year strategic partnership with social media platform X to launch an original content series ahead …
Tasmania’s football community has welcomed a $350,000 commitment from both the Liberal and Labor Governments, bringing the vision of a dedicated Home of Football one step closer.
Game-Changing Alliance: U.S. Soccer and TST Ignite a New Era in American Soccer!
The acquisition will unite two of the industry’s most respected digital and over-the-top (OTT) technology providers, creating a powerhouse capable …
Sydney FC has welcomed Stanley 1913 to the Sky Blue family, known around the world for their stylish and innovative food and drinkware, Stanley 1913 comes on board as a Major Partner and the club’s Official Hydration Partner for the 2025–26 A-Leagues season.
Chelsea FC and Fanatics Supercharge Their Global Collaboration!
Melbourne Victory and Superdry Join Forces in a Game-Changing Partnership!
The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …
O’Neills has secured a multi-year agreement to supply official merchandise and kits for the Central Coast Mariners FC.
Manchester United have abandoned secret negotiations with Amazon over a record-breaking $17.3 million (AUD) documentary series, after head coach Ruben …
RB Leipzig has announced plans to implement cutting-edge virtual perimeter advertising technology from the 2025/26 season, creating fresh opportunities for …
Sydney FC teams up with More, Australia’s top mobile and internet challenger brand, as the official telecom provider for the 2025/26 season, enhancing connectivity for fans and the community.
The Local Sport Grant Program is designed to boost consistent and long-term participation in sport across NSW.
The Premier League and Microsoft have announced a five-year strategic partnership aimed at transforming how 1.8 billion fans across 189 …
Southampton FC have confirmed a new multi-year partnership with Asahi UK, naming them the club’s Official Beer Partner.
Kingborough Lions United Football Club celebrated the official opening of the new Lightwood Park Pavilion and upgraded facilities on June 18, marking the completion of a transformative four-year project that has established the precinct as Southern Tasmania’s premier football destination.
Brentford FC and Cynergy Bank have entered a historic four-year partnership, marking a series of firsts — Cynergy’s debut in professional football and Brentford’s first-ever official bank partner.
Nine Network has confirmed plans to stream matches for Australian football fans in 4K from around the world through the streaming service Stan.
Fresh kits, bold ambitions, and a powerhouse partnership — the Newcastle Jets have just signed a game-changing deal with global sportswear giant New Balance. Find out what this means for the club’s future on and off the pitch!
Huddersfield Town’s stadium gets a bold new name — and it’s not what you’d expect! Find out how a local business is making history in a record-breaking deal that goes far beyond football.
Huge statement from NSW Government in supporting women’s football at Bonyrigg Football Club
Broadcast Shake-Up Set to Revolutionise Hahn Australia Cup 2025
Community sport in Australia is rapidly evolving, driven by AI, digital innovation, and emerging technologies.
Piing: The Game-Changer That’s Taking Fan Engagement by Storm at Live Sports and Events!
Real Madrid has officially partnered with world-renowned French fashion house Louis Vuitton, announcing on Friday a new agreement that will …
Levi’s just dropped a game-changing collaboration with Inter Miami CF that’s set to redefine football fashion!
Inside Football Queensland’s 2024 Report: Shaping the Future of the Beautiful Game
Genius Sports has entered a strategic partnership with iSpot to enhance measurement capabilities across the sports, media, and betting ecosystem.
Power Shift at Ibrox: Rangers FC Sees Major Takeover as New Era Begins
Mercury 13, the multi-club ownership group on a mission to reshape the future of women’s football, has strengthened its executive team with the appointment of two seasoned leaders.
Simon Hill, the veteran commentator who has narrated so many of Australian football’s greatest moments, signed off after 22 years …
They’re teaming up again! Sea FM and Mix FM return to back Football Queensland’s 2025 season — and fans are in for something big.
Football Is Booming — But Without Government Help, It Could All Fall Apart
A-League grand final a sold out Melbourne derby and representative of league record attendance.
Melbourne City FC has extended its collaboration with Nostra Homes for an additional two years, continuing their shared commitment to community and football development through the 2026/27 season.
Football Queensland is celebrating National Volunteer Week by recognising the invaluable contributions of volunteers who support the game at all levels across the state.
