fbpx

Football Federation Australia teams up with Football Coaches Australia

Football Federation Australia (FFA) today announced it had signed a Memorandum of Understanding with Football Coaches Australia (FCA) in a ground-breaking partnership to enhance coach development.

Football Coaches Australia President Phil Moss said, “This is a crucial moment for our code.

“The importance of having the governing body and an organisation that represents our professional and community coaches formally working together for the betterment of the game cannot be understated.

“FCA is about ensuring coaches are respected as skilled professionals working in an environment that has a framework and standards within which reflect the importance of the role we play.

“FCA and FFA are aligned with the goal to provide ‘Community, Connection and Camaraderie’ within the coaching network to enable our coaches to perform their role and best promote our great game.

“James, FFA Chair Chris Nikou and the FFA board, along with Greg O’Rourke and the A-League, have embraced this with a collaborative approach that deserves recognition. We look forward to working closely with FFA and all key stakeholders to ensure the game thrives into the future,” Moss concluded.

The agreement will see the organisations collaborate across three key areas, and FFA Chief Executive James Johnson said he was delighted with the partnership.

“Creating world class environments for coach development is a high priority for FFA. Our focus on coach development to the long-term success of Australian football is highlighted by our inclusion of Principle VI within the XI Principles for the future of Australian football (XI Principles) which details the creation of a strong culture around coach development by emphasising the importance of the role as a skilled position and a vital link in player development.

“Establishing a Memorandum Of Understanding with FCA to build key partnerships to enhance coach development was one of a number of proposed measures which we advanced in pursuit of Principle VI.  The signing of this Memorandum is an important step for FFA and we are excited to already begin realising some of the work we anticipated within the XI Principles,” he said.

“This agreement will focus on the development and implementation of standard form contracts for coaches engaged by professional Australian football clubs, and the establishment of a national arbitration tribunal to hear employment disputes between coaches and professional Australian football clubs.”

Importantly FFA and FCA will collaborate to deliver aligned technical education and professional development programs for Advance Licence and Community coaches at all levels.

Johnson added, “FFA and Football Coaches Australia agree to cooperate with each other based on the principle of genuine consultation whilst acknowledging each other’s independence.

“I am very excited that we can move forward together to further improve on the healthy and steady increase we’ve experienced in the numbers of participants on coaching courses and develop many more world-class Australian coaches.”

“We are also seeing more and more Australian coaches succeed on the global stage. Most recently, Harry Kewell was appointed as Head Coach of Oldham Athletic. We congratulate Harry on his appointment and take inspiration from his success, and those before him, to create the type of conditions domestically which will support more Australian coaches to test themselves internationally, should they wish to do so.”

Soccerscene is committed to promoting, enhancing and growing the soccer industry in Australia. We believe soccer news has captured the attention of grassroots soccer clubs, apparel and equipment suppliers – which extends to governing bodies, club administrators and industry decision makers. Many of the auxiliary products and services support the growth of the soccer industry in Australia and Asia, a passion we also share and want to express through our work.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

© 2022 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks