Football has invested considerably in VAR and fans had better get used to it

Rarely a weekend of football goes by these days without a monumental kerfuffle around everyone’s favourite technological official VAR.

The weekend just passed saw Liverpool FC the beneficiary against Manchester City, when a supposedly qualified and experienced referee waved play on despite the ball appearing to strike the Red’s Trent Alexander-Arnold’s arm whilst defending in his own area.

The mysterious individuals in control of the VAR system reviewed the incident. They confirmed the on-field officials’ version of events and before City fans could hit the keyboard to let rip at the most hated aspect of modern football, Liverpool had scored at the other end.

If it wasn’t so serious, it would be comical.

Was it an important decision? Of course it was. Did it alter the outcome of the match? Who knows? What is certain is the fact that governing bodies appear to be backing the technology and their investment in it, at the expense of the integrity of the game.

The official explanation from Professional Game Match Officials Limited (PGMOL) read as follows.

“The VAR checked the penalty appeal for handball against Trent Alexander-Arnold and confirmed the on-field decision that it did not meet the considerations for a deliberate handball.”  

Whilst it is always comforting for fans to receive open and transparent responses from the powers at be, this particular example borders on the absurd. Alexander-Arnold’s arm is in the most unusual of positions. In fact, try walking down the street with your arm held out in the manner in which his was and you will receive some very odd looks.

The PGMOL may wish to placate disgruntled fans with a united front that aims to quell discussion, however only the gullible will be falling for their lip service. The unnerving reality remains that the events that played out soon after kick off at Anfield on Sunday afternoon would have led to a penalty on every other day.

On this occasion, a blunder was made. Another referee, at another ground, in another country and in another league, may well have awarded the spot kick. Just a fortnight ago, Louis Fenton of the Wellington Phoenix was adjudged to have hand balled in the area and the referee pointed directly to the penalty spot.

Wellington play in the A-League, Australia’s top tier of professional football. Fenton appeased his team mates immediately, suggesting that once the footage was viewed by VAR, the decision would be reversed, as the ball had made clear contact with his chest before glancing the arm.

Whilst the footage supported Fenton’s version of events, once again, the decision stood and the player proceeded to use some rather blue and poorly chosen words in his post-game interview.

The facial expressions of those sitting on the Phoenix bench said it all, as did Pep Guardiola’s rather comical hand shaking of the officials at the completion of Liverpool’s 3-1 victory over the English champions.

Both reactions lie at the core of the issue when it comes to VAR; the perception that it is a farce and has the potential to harm football from within.

Contentious handball decisions have always brought much debate and conjecture in the game. Yet the inconsistent application of the rules that exists when the extra layer of officialdom is called upon does nothing more than breed distrust in the fans and potential illegitimacy in results.

When the Hawkeye technology currently being used in the Premier League to rule on-offside play is added to the mix, it is little wonder fans are roaring their anger from the rooftops.

It is not just the furious, one eyed supporter calling for change, despite many feeling as though their club has indeed felt the wrath of VAR. Respected players, commentators and pundits right across the globe have had enough of the trivialities of off-sides being awarded based on what appear to be the most minute of margins.

They have grown tired of incidents being reviewed for sometimes up to three or four minutes before a decision is confirmed and, like all of us, are completely bamboozled by many of the adjudications made.

Whilst it is easy for the official post-game statement to be drafted in such a way as to artificially confirm the decisions made by on-field officials, the footballing world sees well through that façade.

What chance a governing body concedes a little ground, admits to an over reliance on technology and shows the courage to downsize its role in the game? Very little I would say and that could be a dangerous path to tread.

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Football Victoria taps Vinage Customs for new signage deal

Football Victoria has confirmed an agreement with Vinage Customs to be the creators of the signage for The Home of the Matilda’s facility.

Established in 2013, Vinage Customs specialises in design, print and signage, this collaboration with Football Victoria will see innovative signage solutions implemented throughout the football facility.

Vinage Customs has worked with tier 1, 2 and 3 commercial builders and developers making a range of signage options. They have also produced signage for smaller businesses and interested parties.

Vinage’s Customs Director Adrian D’Altorio expressed his excitement at the deal.

“Vinage is proud to be a part of the FV family at The Home of the Matildas, offering our premium signage services and building a long-term business relationship,” he said via press release.

The sentiment was echoed by FV’s Commercial Executive Manager, Chris Speldewinde via press release. 

“We’re thrilled to have Vinage Customs on board as the Preferred Signage Partner. Their expertise will add tremendous value to our venue, enhancing the visual experience for everyone involved.”

Vinage Customs will receive exclusive brand promotion opportunities through FV while delivering its comprehensive signage solutions to the venue. This partnership aims to contribute to the ongoing development of The Home of the Matildas.

As a locally based company in Tullamarine, Melbourne, this partnership showcases FV’s focus on getting local businesses involved in all aspects of the footballing community.

It also indicates to interested local investors and businesses that FV is more than willing to be more engaged with and promote local growing businesses.

Not only is the Home of the Matildas a place to find and grow local footballing talent, but Football Victoria is also making the facility a place to discover and support local growing businesses and investors.

This is a positive move in connecting the local business community with the growing local talent in the footballing world.

Softseed: The future of Immersive Reality in entertainment

Softseed is a rapidly growing global Software as a service (SaaS) company with a diverse team of top developers – and their goal is to create Virtual Reality (VR) and Immersive Reality (IR) technology for consumers to broadcast events.

The company was established as recently as 2013 by three founders in Berlin who had an academic and media background.

They now have three locations that the company work out of: Berlin (Head Office), Bangkok (Product Development) and Palma de Mallorca (Sales & Distribution).

The Berlin-based start-up have three products (PLAIGROUND®, LOKI® and RE-PLAY®) based off this ever popular technology that allows people around the globe to enjoy their favourite content not as a spectator but to be right in the middle of it.

The company mentions the fact that Immersive Reality is the future of the entertainment industry because of its data processing speed and its sustainability compared to other similar technologies.

Products:

PLAIGROUND®

PLAIGROUND® is a cutting-edge, proprietary software solution designed to deliver live Immersive Reality experiences to the mass market. This patented solution is based on a novel 3DIR codec which execs said was an adaptation of the MV-HEVC codec, a Multiview extension of HEVC, developed by Fraunhofer ISS and for which Softseed is a test partner.

The technology sets the standard in innovation and performance, offering unmatched colour depth, frame rate, motion clarity, noise reduction, and resolution.

With extremely low latency, PLAIGROUND® ensures consistent 10K 3D stereoscopic quality at over 90Hz and a minimum of 30fps at a bitrate of 100mbit and 10-bit colour depth. This advanced technology is ideal for ultra-fast sports and music events that demand flawless live streaming as part of an individualised Immersive Reality experience.

LOKI®

LOKI® is the world’s first cloud-based Virtual-IR-Receiver, using AI-powered computing to process, encrypt, and adapt IR data for personalised playback on any device.

LOKI® can convert 2D video into native 3D in real-time, creating smooth, immersive 360° 3D video in 8K resolution—even from lower-quality input. Additionally, it seamlessly combines two 180° 3D video streams into a single 360° 3D image at 8K or 10K resolution.

RE-PLAY®

RE-PLAY® is an advanced software solution designed to monetise live event replays for a wider audience.

Exclusively on the Apple Vision Pro, RE-PLAY® delivers stunning 11K 3D stereoscopic quality, up to 90fps, with a 500MB/s bitrate and 10-bit colour depth. All of this includes a 360° camera and multiple angles that allows viewers to watch however they would like.

This system works with top tier audio and video devices ensuring a smooth, immersive experience that is perfect for sporting and musical events.

Involvement in 2024 German Supercup

Softseed featured in the 2024 German Supercup between Leverkusen and Stuttgart. Germany’s annual curtain-raiser in Leverkusen was the German Football League’s (DFL’s) latest chance to show off its innovative side.

The 30,000-seat BayArena was the scene for the DFL to deliver the world’s first 10K resolution VR live stream of a football match in partnership with Berlin-based tech start-up Softseed.

Fans were able to watch a 360-degree, 10K resolution stream of the SuperCup, with the stream providing a view for users that was as if they were standing in the stadium. Multiple perspectives were offered in the live trial and the Apple Vision Pro was used as the product to showcase this technology.

The 10K live stream had a latency of under 35 seconds, a remarkably short timeframe given one terabyte of data per minute is being processed. It provided a look-in to the potential future of how fans watch a streamed game.

Conclusion

Softseed Technologies have created groundbreaking technology which, even in its infancy, is proving to be a potential game-changer in how sports and music events are viewed using Immersive and Virtual reality.

It is a unique product that is proving successful and the technology is almost certainly going to be licenced by large sporting or music organisations in the near future.

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