Football has invested considerably in VAR and fans had better get used to it

Rarely a weekend of football goes by these days without a monumental kerfuffle around everyone’s favourite technological official VAR.

The weekend just passed saw Liverpool FC the beneficiary against Manchester City, when a supposedly qualified and experienced referee waved play on despite the ball appearing to strike the Red’s Trent Alexander-Arnold’s arm whilst defending in his own area.

The mysterious individuals in control of the VAR system reviewed the incident. They confirmed the on-field officials’ version of events and before City fans could hit the keyboard to let rip at the most hated aspect of modern football, Liverpool had scored at the other end.

If it wasn’t so serious, it would be comical.

Was it an important decision? Of course it was. Did it alter the outcome of the match? Who knows? What is certain is the fact that governing bodies appear to be backing the technology and their investment in it, at the expense of the integrity of the game.

The official explanation from Professional Game Match Officials Limited (PGMOL) read as follows.

“The VAR checked the penalty appeal for handball against Trent Alexander-Arnold and confirmed the on-field decision that it did not meet the considerations for a deliberate handball.”  

Whilst it is always comforting for fans to receive open and transparent responses from the powers at be, this particular example borders on the absurd. Alexander-Arnold’s arm is in the most unusual of positions. In fact, try walking down the street with your arm held out in the manner in which his was and you will receive some very odd looks.

The PGMOL may wish to placate disgruntled fans with a united front that aims to quell discussion, however only the gullible will be falling for their lip service. The unnerving reality remains that the events that played out soon after kick off at Anfield on Sunday afternoon would have led to a penalty on every other day.

On this occasion, a blunder was made. Another referee, at another ground, in another country and in another league, may well have awarded the spot kick. Just a fortnight ago, Louis Fenton of the Wellington Phoenix was adjudged to have hand balled in the area and the referee pointed directly to the penalty spot.

Wellington play in the A-League, Australia’s top tier of professional football. Fenton appeased his team mates immediately, suggesting that once the footage was viewed by VAR, the decision would be reversed, as the ball had made clear contact with his chest before glancing the arm.

Whilst the footage supported Fenton’s version of events, once again, the decision stood and the player proceeded to use some rather blue and poorly chosen words in his post-game interview.

The facial expressions of those sitting on the Phoenix bench said it all, as did Pep Guardiola’s rather comical hand shaking of the officials at the completion of Liverpool’s 3-1 victory over the English champions.

Both reactions lie at the core of the issue when it comes to VAR; the perception that it is a farce and has the potential to harm football from within.

Contentious handball decisions have always brought much debate and conjecture in the game. Yet the inconsistent application of the rules that exists when the extra layer of officialdom is called upon does nothing more than breed distrust in the fans and potential illegitimacy in results.

When the Hawkeye technology currently being used in the Premier League to rule on-offside play is added to the mix, it is little wonder fans are roaring their anger from the rooftops.

It is not just the furious, one eyed supporter calling for change, despite many feeling as though their club has indeed felt the wrath of VAR. Respected players, commentators and pundits right across the globe have had enough of the trivialities of off-sides being awarded based on what appear to be the most minute of margins.

They have grown tired of incidents being reviewed for sometimes up to three or four minutes before a decision is confirmed and, like all of us, are completely bamboozled by many of the adjudications made.

Whilst it is easy for the official post-game statement to be drafted in such a way as to artificially confirm the decisions made by on-field officials, the footballing world sees well through that façade.

What chance a governing body concedes a little ground, admits to an over reliance on technology and shows the courage to downsize its role in the game? Very little I would say and that could be a dangerous path to tread.

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The A-League has a visibility problem and only Network 10 can fix it

The A-Leagues are just over a month away and with the final stages of the Australia Cup in progress, attention should be firmly turning towards Australian football. Instead, there is a familiar problem. The domestic game once again is struggling to cut through.

The A-Leagues recently secured a three-year extension with Paramount+ and Network 10. The agreement keeps every A-League Men’s and Women’s match on Paramount+, while the free-to-air broadcaster will show one men’s match each week. Following on from their initial five-year deal signed in 202, it’s great that the partnership appears in it for the long haul.

But the big question remains: why is the product not being sold to audiences loudly on the eve of the season? Where is the noise?

Stan Sport and the Nine Network’s Premier League has shown what can happen when a broadcaster actively promotes its football product. The A-League has good numbers in places – one in seven Australians claim to support an A-League team – but the product lacks the exposure it deserves with less than 7% of Australians actively watching the league. It rarely feels like a major sporting product.

The A-Leagues’ current deal

Network 10 and Paramount+ have invested heavily in Australian football. The previous deal before the three-year extension (signed 2021) cost the broadcasters $40 million per year.  A-League viewing on Paramount+ reached record levels in 2025/26 – viewing was up 55 per cent compared with 2021/22. The 2025/26 season reached 4.1 million live viewers.

Those numbers should be celebrated. But those successes are dependent on viewers signing up and tuning into the streaming service of Paramount+. The competition does not receive continual exposure across the Network 10 ecosystem. One men’s match is shown free-to-air each week. That is the contractual commitment. Many of those matches are pushed onto secondary channels rather than the main network.

The Premier League, whilst being a very different product, is receiving much more attention from its Australian broadcasters. Despite being hosted as late as 2:30am, it still receives a massive marketing boost. Stan Sports’ newest campaign boasts flashy billboards in major cities with stars such as Erling Haaland and Bruno Fernandes. Meanwhile, the A-League sits in the corner.

Nine is reportedly prepared to spend up to $860 million over six years to retain the Premier League beyond its current deal, which expires at the end of the 2027/28 season. That would be roughly $145 million per year. There is a reason Nine is willing to make that investment.

Since taking over the Premier League, Stan Sport subscriptions have increased by 40 per cent. Nine very rarely puts the Premier League on free-to-air; marquee matches such as Manchester City against Tottenham Hotspur in 2025 saw a total reach of 1.1 million. That’s nearly 14% of the A-League’s total yearly viewership.

I understand the talent discrepancy, but the lack of broadcast investment to make people aware of the local competitions, and the everyday fan’s ability to access them, is significant in contrast to the Premier League. 

Competition is getting smarter

The A-Leagues are not operating in a vacuum. Australian sport is becoming increasingly aggressive about broadcast exposure. The AFL’s current seven-year broadcast agreement is worth $4.5 billion.

These top-end agreements are not realistic for the A-League, but perhaps more relevant comparisons are Australian basketball’s NBL and cricket’s Big Bash.

Basketball has a similar challenge to football, competing for attention in summer. Its clubs are concentrated in major Australian cities, and also rely on younger audiences and digital engagement to drive growth. During the 2025/26 season, average audiences on Network 10’s primary channel increased by 18 per cent and the NBL’s 2026 finals coverage increased viewership by 36 per cent.

Importantly, all NBL finals coverage was shown on the main 10 channel as opposed to regular season games on 10 Bold and 10 Peach. Then came a major strategic move. Having been with Network 10 since 2021, the NBL chose not to renew its contract and went to market.

While the NBL’s streaming rights have remained with ESPN (primarily owned by Walt Disney Co.), Channel Nine swooped to buy the free-to-air NBL rights for the upcoming 2026/27 season. They’ll show two matches each week, with marquee games to appear on Channel 9.

The deal also includes a weekly studio program, a dedicated 9Now hub and broader promotion through Wide World of Sports. This is in direct competition with the A-League. Not only will both have free-to-air matches on Saturday nights, but access to more content from beyond the sport will be available for free.

The BBL provides another useful comparison. Under Cricket Australia’s current agreement, Seven and 7plus show 33 of the 43 BBL matches, including three finals. On average, that is at  least three-to-four free games a week.

The point is not that every A-League match needs to be on a major free-to-air channel. It cannot realistically achieve that. But despite the A-League’s broadcasters investing big in Australian football, they’ve still been drowned out when compared to Stan and the Premier League. Meanwhile, the average Australian does not have the same access to the A-League as established competitions such as the AFL. 

The BBL has four games a week free, the AFL has three, the NBL two. The A-League languishes behind with a single game. Not only does it hurt diehards, but it stunts any growth from the casual fan.

What the A-Leagues need to do

The A-Leagues are now tied to Paramount+ and Network 10 for another three years. That makes the next step obvious. The league needs to make the most of the partnership. Simply, the broadcasters have to be doing more.

Accessibility is the key. Network 10 has to be actively promoting the A-League with free-to-air shows that have analysis. 10’s free app and Paramount+ must make the A-League the first thing you see.

Football Australia has done great things with the Australia Cup. Select matches are available free through Football Australia’s YouTube channel alongside coverage on Network 10 and Paramount+. That is smart and will attract casual audiences, without asking them to invest financially.

But the pressure also has to fall on Network 10. If they’ve invested in Australian football for the long term, they need to support the investment properly. Promote games days prior to kick-off; cover the game’s stories even during the off-season. If Network 10 and Paramount want a return on their investment it is in their best interest to have the sport be a consistent and routine presence. 

The A-League does not necessarily need another broadcast deal. It needs a broadcaster that invests and believes in the product it spent so much to secure. The football is there, and audiences are growing. Now the promotion needs to match the ambition.

Tottenham modernises stadium technology with major IT overhaul

Tottenham Hotspur has completed a major upgrade of the digital infrastructure that underpins its stadium operations, highlighting the growing importance of technology away from the pitch.

The Premier League club has partnered with Hewlett Packard Enterprise (HPE) to modernise its IT environment, replacing legacy systems while introducing new networking, automation and connectivity capabilities across Tottenham Hotspur Stadium. The project also reduced the club’s virtualisation licensing costs by more than 85 per cent following its migration from VMware to HPE Morpheus software.

While cost savings were one outcome, the wider objective was to simplify how the stadium’s technology is managed.

The upgrade brings networking, servers, storage and virtual infrastructure under a single operating platform. Tottenham is also introducing Wi-Fi 7 throughout the venue, supporting everything from digital ticketing and cashless payments to mobile services and high-density fan connectivity on event days.

The investment reflects the changing role of football stadiums.

Modern venues increasingly serve purposes beyond football. Tottenham Hotspur Stadium stages NFL games, concerts and other large-scale events throughout the year, placing increasing pressure on the technology that supports daily operations. Reliable digital infrastructure has become as important as physical infrastructure in delivering those experiences.

Across football, clubs are increasingly viewing technology as an operational asset rather than simply an IT requirement. Investments in automation, connectivity and cloud-based management can improve efficiency behind the scenes while enhancing the experience for supporters inside the stadium.

For Tottenham, the latest upgrade is another step in positioning its stadium as a multi-purpose entertainment venue. It also reflects a broader trend across elite sport, where digital infrastructure is becoming central to matchday operations, commercial activity and long-term venue management.

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