Football in Bendigo heading in the right direction

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Image credit: Football Victoria

On March 23-24, 2024, it was an occasion of importance for the tight knit community of Bendigo, especially for those who reside there with a footballing appreciation.

In an attempt to create a football scene amongst more regional areas across the state, Football Victoria (FV) spearheads a major youth event at Bendigo’s hub of football – Epsom Huntly Recreational Reserve.

The event, known as ‘Boys & Girls FC’, has become one of the FV’s major community events in recent years. It provides the opportunity for clubs located within the Bendigo region to participate against one another, and renowned clubs from Melbourne’s inner regions before their respective upcoming seasons. Over 1000 players took part in 140 fixtures in 2024’s instalment.

Dandenong City, Brighton Soccer Club, Eltham Redbacks and Watsonia Heights are just a few notable Melbournian teams that made the trip out to Bendigo to be involved. The event debuted in 2019 before returning in 2021 with the event in 2020 being cancelled due to Covid-19.

This allows all age groups involved to have the chance of playing in pre-season tournaments in order to remove the cobwebs – perhaps placed over the summer off-season – while rekindling chemistry with teammates and coaches of the season prior.

The event has a festival-like atmosphere. Entertainment, football, family activities and food variety are all on offer, enticing current or potentially new families to seek the opportunity of participating in the global code of football.

The City of Greater Bendigo has remained a partner of Football Victoria for this event, in what can be analysed as an attempt to create and foster a football appreciation amongst the country town.

So far, the region and those surrounding all participate in the Bendigo Amateur Soccer League, comprising 15 clubs across six towns.

An event dedicated to the grassroots of the game can only benefit any newly found support for the sport in these outer regions of Melbourne – especially towards Western United territory we will watch this space.

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Alvaro Logistics Teams Up with Macarthur Bulls

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Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed the beginning of a two-year strategic alignment with Alvaro Logistics Group, who will join the Club as a Senior Partner.

Under the agreement, Alvaro Logistics Group will serve as the official back-of-short sponsor, with its logo prominently displayed on the Bulls’ Isuzu UTE A-League Men Home and Away kits.

Alvaro’s support highlights a shared dedication to growing the game and creating positive opportunities within the community. Through this partnership, the club will engage more closely with locals, support programs that nurture participation and talent, and champion initiatives that bring fans closer to the heart of the club.

Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.

Mario Alvaro, Director of Alvaro Logistics Group, stated that the company is proud to join forces with a club that embodies its values.

“Macarthur Bulls FC represents the heart and ambition of South West Sydney,” he said via press release.

“As a local business, we’re passionate about giving back to the community that’s supported us for so many years. Partnering with the Bulls allows us to contribute to programs that inspire the next generation and bring people together through football.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, said the partnership represents mutual interests to driving meaningful growth and impact in the region.

“We’re thrilled to welcome Alvaro Logistics Group to the Bulls family,” he said via press release.

“Alvaro Logistics Group are a proudly local business with deep ties to South West Sydney, and their support will help us continue growing football from the grassroots up. This partnership is about more than sponsorship – it’s about investing in people, community, and opportunity and supporting a team the is truly invested in its South West Sydney.”

Through their joint efforts, they will foster participation, support regional development, and deepen the bond between the club and its supporters.

Auckland FC Welcomes Clarity Insurance Brokers

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Image credit: Brett Phibbs / Photosport

Auckland FC has confirmed Clarity Insurance Brokers has joined as an official partner supporting the club with its daily insurance operations and logistics.

The collaboration provides Auckland FC with comprehensive coverage and peace of mind, ensuring that every aspect of the organisation is safeguarded. From corporate assets and daily operations to player contracts, facilities, and stadium liability, Clarity Insurance Brokers will deliver tailored, expertly managed insurance solutions designed to protect the club’s people, property, and long-term interests.

Since its establishment in 1992, Clarity Insurance Brokers has built a strong presence in the commercial and schemes markets, managing more than $70 million in gross written premiums.

The company has developed over 170 customised insurance schemes across a wide range of sectors, including real estate, owner-drivers, telecommunications, pleasure craft, construction, property management, and bodies corporate. Its expertise in schemes extends beyond the scope of individual client business, reflecting a broad and adaptable approach to market needs.

With deep experience in risk assessment, online data collection, and strategic marketing, Clarity Insurance Brokers has the capability to design, complete, and launch new schemes within just a few weeks.

The company is committed to fostering long-term partnerships, offering clients regular account reviews, business development support, new revenue opportunities, and enhanced brand visibility through collaborative growth.

Clarity Director Chris Bull, a proud Auckland native and passionate Auckland FC supporter, said the natural synergy between the two organisations’ values and ambitions inspired Clarity to join forces with the club.

“Both brands share local roots but with the ambition to do more and be better,” he said via press release.

“For a professional club like Auckland FC, managing risk is just as crucial as managing the game plan. We are honoured to be the club’s Official Partner, providing the high-level expertise required to protect every aspect of their operation, both on and off the pitch.”

Auckland FC CEO, Nick Becker has highlighted the depth and significance of the new alliance, emphasising that it goes far beyond a traditional sponsorship arrangement.

“This is a full-service commitment beyond standard sponsorship,” he said via press release.

“Clarity shares our mission to become part of the fabric of the local community and a dedication to excellence. This partnership is more than just a logo; it’s about two ambitious organisations working together to build a strong future for our city.”

The partnership will give Clarity extensive brand exposure across Auckland FC’s passionate and expanding supporter base, offering valuable opportunities through digital platforms, in-stadium presence, and corporate networking initiatives.

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