Atletico Madrid assistant connecting fans across the globe

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Atletico Madrid have provided a great source for fan interaction with the use of a WhatsApp assistant that enables fans to get closer to the Spanish top-flight football club.

Fans of the La Liga side can connect via WhatsApp which has an assistant ready to communicate key information.

No matter where you are in the world, using WhatsApp is a powerful resource for direct information that helps you get closer to Atletico Madrid and gain some help along the way.

Areas that the assistant can cover are the major inner workings of the club, including tickets, membership, merchandise and an overall more immersive experience with players and coaching staff.

For example, when you first connect with the WhatsApp assistant, you will get a special welcome video message from Atletico’s Portuguese star Joao Felix.

There are three different ways to activate the Whatsapp assistant, which will work once the person first starts a conversation.

You can add the number 0023 690372769 to your contact list and sending a message to that number.

You can also scan a QR code found on the club’s official website, as well as using a WhatsApp assistant button. Everything you need to know can be found on the club’s website link down below.

Part of the digital development team at Atletico Madrid, Alejandro Ugarrio spoke about the need for increased fan support.

“We are increasingly a global club and, therefore, we have to offer global solutions to our fans worldwide,” he said.

“We realised that it was necessary to be able to respond to fans who are in other time zones and who use different languages.

“WhatsApp was the best fit for our needs, given the global reach it has.”

Atletico Madrid have committed to utilising WhatsApp are an innovative and powerful tool that already has more than 1.5 billion people around the world using the app.

For more information about connecting with the WhatsApp assistant, you can find it here: https://en.atleticodemadrid.com/noticias/atletico-de-madrid-provides-an-innovative-whatsapp-assistant-to-the-fans

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Perth Glory building new foundations with La Vida Homes

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Image credit: La Vida Homes official website

Perth Glory proudly confirms La Vida Homes, a renowned home-building company based in Western Australia, as the club’s principal partner.

As per the partnership agreement, the La Vida Homes logo will appear on the front of the A-Leagues Men’s home and away shirts for the remainder of the ongoing season and the subsequent three A-League seasons.

The collaboration also encompasses substantial branding, advertising, signage, and activation possibilities, along with featuring the company’s logo on the A-League Men’s training apparel for the upcoming three seasons.

As a trailblazing, inventive and socially-aware presence in the home-building sector, La Vida Homes has recently extended its operations into South Australia, further building on its continuous growth and achievements in WA.

Perth Glory CEO Anthony Radich expresses his delight in the club’s collaboration with a company that not only proudly represents Western Australia but is also owned and managed by devoted, long-time supporters of Perth Glory.

“This is a hugely exciting partnership for everyone involved, and we are thrilled to welcome La Vida Homes to the Perth Glory family,” he said via Glory press release.

“This partnership aligns perfectly with our stated commitment to reconnecting with the local WA community on a number of levels.

“La Vida Homes is an extremely well-regarded building company that holds a deep affinity for the club and we look forward to working closely with them to develop this relationship and help grow our club together in the coming years.”

Founder and Managing Director of La Vida Homes, Mark Di Masi, reiterated those sentiments.

“I couldn’t be prouder to announce that La Vida Homes will be a Principal Partner of Perth Glory Football Club for the next three years,” he added via media release.

“My family and I are long-time fans of the club and as I’m sure any passionate football supporter would agree, being able to get behind your team like this is quite simply the stuff of soccer dreams.

“We are an agile team at La Vida who aren’t afraid to do things differently, giving those around us a shake-up, much like Perth Glory.

“We’re all about helping West Australians make their mark on the world and that’s precisely why we’re here; to help this remarkable football club be the best they can be, both on and off the park.”

Mark Di Masi has managed the construction of 20,000 homes throughout his distinguished career and acknowledging the need to depart from the traditional building industry model and innovate, La Vida Homes was established to create something exceptional.

Football Victoria encourages state teams to take part in Governance Workshop Series

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Image credit: NakoPhotography / Shutterstock.com

Football Victoria are endorsing the joint partnership between the Victorian Government and VicSport, as football clubs across the state can become involved within the participation of case studies – dedicated to the understanding and importance of governance within sport.

Three workshops will eventuate over the course of May, June and July. Industry experts, sport directors and operating officials will all be in attendance at each workshop, discussing their insight upon the plethora of information they possess in correlation to Board Policy & Procedure (completed April 3), Risk Management (TBC in May), Sports Integrity (June 6) and Diversity & Inclusion (TBC in July).

VicSport are a Victorian non-for-profit organisation dedicated to attract as many Victorians as possible in participation and engagement across a variety of sports and/or physical activity.

Working in conjunction with the Victorian Government, it is their duty to ensure that recreation within the state remains at its optimal level.

Advocating, assisting and supporting its members since its inception in 1994, their extensive network branched out to over 3.9 million participants.

Football within Victoria has quite the pulse. Engagement levels are high within the amount of participants across all abilities and genders.

Knowing the importance of governance is fundamental for emerging and present clubs, hence the importance surrounding the FV in urging club officials in attending these various workshops.

Football Victoria have made continuous strides in becoming more accessible and engaging to potential participants. All-abilities April is a symbol of the inclusivity in which the state has made across the last decade.

Governance within sport is crucial. It covers a magnitude of aspects all required to be considered when operating an entity. Given the vast amount of contributors governance is essential for the promotion of accountability, sustainability and stability for a football club.

The success garnered on the park must be achieved off of it through a harmonious collective.

For up-to-date information, you can view it via VicSport here.

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