Football NSW and NOVA Employment renew long-standing partnership

NOVA Employment Renewal FNSW

Football NSW has announced that Disability Employment Service and Registered NDIS Provider NOVA Employment, has renewed their long-standing partnership as the presenting sponsor of the annual Football4All Gala Day.

Established in 2008, Football4All is an initiative led by Football NSW aimed at providing people with a special need or disability an avenue to enjoy ‘The World Game’ with family and friends.

Run by Football NSW’s member Clubs and Associations, the Football4All programs provide inclusive playing opportunities in a safe and secure environment. All 44 programs from around NSW vary in their offerings depending on the players within, however all initiatives highlight the significance of inclusion, health promotion and skill development.

The partnership renewal sees NOVA Employment return as the naming partner for the NOVA Employment Football4All League and NOVA Employment AWD Futsal League in addition to the NOVA Employment Football4All Gala Day for both 2021 and 2022.

Football NSW Chief Executive Officer Stuart Hodge was pleased to have secured an extension of the partnership with NOVA Employment.

“NOVA Employment first joined forces with Football NSW back in May 2012. The almost decade long partnership has been crucial in our ability to support and grow our inclusion programs in New South Wales,” he said.

“We look forward to working with Martin and the NOVA Employment team over the coming years.”

NOVA Employment CEO Martin Wren echoed Hodge’s sentiments.

“We really enjoy being part of Football NSW’s Football4All program and feel privileged to be on board again for 2021 and 2022,” he said.

“NOVA Employment encourages participation in team sports and Football4All provides a safe, fun environment where lasting skills and friendships can be developed.”

NOVA Employment is a not-for-profit charity that aims to achieve the employment of people who have a disability in award wage work within the general community. They offer specialist job seeking assistance, post placement support and work exclusively with people who have a disability.

The NOVA Employment Football4All Gala Day will take place at Valentine Sports Park on Sunday June 27, 2021.

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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