Football NSW and CORE Community Services deliver successful ALDI MiniRoos Settlement Program

The recently established ALDI MiniRoos Settlement Program, organised by Football NSW together with CORE Community Services has become quite the success story.

A statement from the Football New South Wales can be found here:

Fifty-one kids including 13 girls of newly arrived Iraqi, Syrian and Jordanian families from the South Western Sydney communities registered to participate in a modified ALDI MiniRoos Kick-Off Program.

Its purpose to provide children between the ages of 4 and 11 who have experienced adversity in their lifetime with the opportunity to learn and play football.

The introductory program based at Ultimate Soccer in Fairfield embraces football as a way to endure the social challenges they face in the community.

It helps kids stay active, make friends and learn English on the go, while coaches teach them the fundamentals of football so they too can fall in love with the game.

Through the ALDI MiniRoos Settlement Program, the kids received a bag and ball bearing the Western Sydney Wanderers’ logo, shin pads, a water bottle and stickers in their participant packs; while the coaches were also provided with a delivery kit, inclusive of pop-up goals, cones, bibs, etc.

It’s a gesture of goodwill to encourage them to continue with their active lifestyles outside the program and practising football, while giving the kids some added responsibility, to bring the ball to each session.

Hind, a mother of 3 boys involved in the program was delighted to be offered an avenue to football for her kids.

“The program is great because it brings everyone together and there is a real sense of community.”

Football NSW’s Game Development Officer – MiniRoos, Kevin Guardado Amaya​, accompanied by Fouad David, a Fairfield Bulls Coach and daughter Mariam, delivered the recent program with the help of other Football NSW Community Coaches.

Before arriving in Australia from Syria in July 2016, Fouad coached at a high level with Al-Khabur SC and played as a goalkeeper but ultimately his passion was to become a goalkeeper coach.

While, Mariam is an active participant in Fairfield High School’s Football 4 Development and Football NSW’s Community FC programs.

This year she joined Bossley Park Football Club after connecting with Catherine Cannuli, the Women’s Technical Director at SDSFA (Southern Districts Soccer Football Association).

Mariam’s dream is to one day become a professional football and play for her beloved Matildas but knows the difficult road ahead and the dedication it takes.

CORE Community Services’, Aylin Yokhana is the lead case worker for the ALDI MiniRoos Settlement Program and initially started the football program with the help of the Telskuf Association and Fouad and Mariam.

Football NSW through the connections with various migrant resource centres then contacted CORE Community Services and eventually combined to provide additional resources in coaching, equipment, field hire and football packs for the kids with all the essentials.

 

MiniRoos Coaching Certificate

After the success of the first ALDI MiniRoos Settlement Program, CORE Community Services again linked up with Football NSW to organise a coach education night for adults on Thursday 1st August.

The event was held at Fairfield Hotspurs’ home ground at Prospect View Park and assisted by CORE representatives and the Telsfuk Association for the purpose of translating.

Football NSW’s Kevin Guardado Amaya delivered the program, where coaching experienced varied from never having coached before to an Olympic Football Team coach.

Once certified, participants will hopefully take up coaching at their local clubs next season.

For more information on ALDI MiniRoos Football visit miniroos.com.au

Previous ArticleNext Article

FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

Most Popular Topics

Editor Picks

Send this to a friend