Football players across Australia to #PlayinPurple for pancreatic cancer

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Football players in Australia will be pulling on their purple socks next month to help raise awareness for pancreatic cancer.

The #PlayinPurple campaign was started by Isabella Di Manno in 2015, after the death of her fiancée’s mother due to the illness.

Pancreatic cancer is projected to claim more lives than breast and prostate cancer with around 80 percent of diagnosed patients to die within a year.

In 2019, over 3500 players around the nation wore purple socks to raise awareness for the disease, with the campaign raising funds for research, improving diagnosis and treatment.

“The campaign continues to grow from strength to strength each year, drawing much needed attention to pancreatic cancer,” Di Manno said.

“It’s wonderful to see the participation grow across clubs, codes and regions and reading the testimonials and talking to players, it’s clear the campaign unities communities through active participation and acts as a positive talking point between people who might not necessarily know the outcomes of pancreatic cancer.”

Avner Foundation CEO Michelle Stewart added: “We are excited to see playing fields Australia-wide turned purple for pancreatic cancer, and awareness on this scale is exactly what we need to help shine a light on this disease.

“This campaign is a wonderful opportunity to increase engagement between clubs, players and the community, all participating for a very important cause – pancreatic cancer awareness.”

The campaign has been supported by Football NSW since its inception, with CEO Stuart Hodge proud to promote the cause.

“Football NSW are proud to be supporting a wonderful community initiative, combining the wonderful code of football with truly ground-breaking campaigns such as the: #PlayinPurple – Football socks campaign for the Avner Panceatic Cancer Foundation.

“We kindly encourage our football family to do their bit in getting behind this amazing initiative.”

The Manly Warringah Football Association and Sutherland Shire Football Association have also thrown its support behind the initiative.

“The Manly Warringah Football Association is proud to support Purple Sock Day to help raise awareness for pancreatic cancer. Grassroots football plays an important role in our Community and we encourage as many teams and clubs as possible to get behind the #PlayinPurple campaign,” MWFA CEO David Mason said.

“Pancreatic cancer is on the rise and SSFA is proud to support this important awareness-raising initiative again in 2020. The spirit of sportsmanship is wonderful as local football fields become awash with purple socks, and I encourage associations across the state to participate,” claimed SSFA General Manager Jeff Stewart.

More information about the campaign can be found here.

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Football NSW to Build on 2024 Participation Record in 2025

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Image credit: Football NSW

Football NSW are aiming to develop on the extraordinary numbers of the 2024 season that saw more than 260,000 players take to the pitch. The announcement comes as part of the national Play Football campaign.

With NSW being one of Australia’s largest participation states for football, the federation’s push for more numbers is a welcome target for football in the country.

Football NSW CEO John Tsatsimas spoke with enthusiasm about the sport’s trajectory, highlighting its inclusive nature.

“Football continues to be the sport of choice for the NSW and Australian community, providing a positive environment for participants of all ages and abilities,” Tsatsimas mentioned via Football NSW official press release.

“We have had unprecedented growth in players, coaches, referees and volunteers, with exponential growth in the female game.”

The statistics paint a promising picture of the sport’s expansion, with 2024 registering a 9% increase in player numbers from the earlier season. This translates to over 20,000 new participants.

Perhaps most significantly with the effect of the Women’s FIFA World Cup of 2023, female participation surged by 17%, with more than 9,000 women and girls joining the sport, accounting for nearly half of the total growth.

Maintaining and increasing Women and girls’ levels in the sport are crucial points for development of the Australian game and will be key for the continued rise in participation numbers.

The organisation is now actively encouraging early registration for the 2025 season to ensure players can secure spots with their preferred local clubs, with help from the updated Play Football website.

Beyond player participation, Football NSW is expanding its focus on supporting roles within the sport. The 2024 season witnessed record numbers in coaching, refereeing, and volunteering positions, all crucial components of the game’s ecosystem.

The need for more people joining non-player roles through all levels of the game in NSW is evident with John Tsatsimas pointing out himself the necessity for the 2025 Season.

“There’s a place for everyone in our sport, and we look forward to welcoming new and returning participants for the 2025 season,” Tsatsimas explained via Football NSW official press release.

For those interested in contributing to the sport beyond playing, Football NSW has established comprehensive pathways.

The Football NSW Coach Hub provides resources and guidance for aspiring coaches looking to shape the next generation of footballers.

Additionally, the Referee Hub offers opportunities for individuals to engage with the sport from a different perspective while maintaining an active lifestyle.

With football’s exciting growth continuing in Australia with the expansion and promising viewership numbers of the 2024-25 professional A-leagues, it is always important for the sport that the participation numbers of state leagues and amateur local clubs follow the trend.

Register now for 2025 by clicking here.

Auckland FC welcomes Alvarium as Premium Partner

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Image Credit: Auckland FC Website

Auckland FC has embraced New Zealand based wealth management firm Alvarium as a premium partner to the club.

As a part of the collaboration, Alvarium logos and advertisement material will be featured on Auckland FC’s game day shirt sleeve.

This provides Alvarium with exclusive and highly prized visible branding, enabling the club to be seen more easily by a wealth of A-League fans.

Chief Executive Officer of Alvarium, Malcolm McKinnon, outlined his organisation’s enthusiasm for the partnership.

“Our team is always looking for opportunities to support commendable partners who combine high performance with great community engagement. We believe we have found that in abundance with Auckland FC,” McKinnon said in a press release.

Chief Executive Officer of Auckland FC, Nick Becker highlighted the shared aims of both organisations.

“Like Alvarium, we at Auckland FC are focused on bringing together the right mix of ideas and opportunities to achieve the best possible outcomes,” he said via press release.

Auckland FC expresses the deal with Alvarium is reflective of the club’s commitment to “With Everyone, For Everyone”, as the firm has a history of supporting the community. The organisation was a founding advocate of The King’s Trust, which helps enable young people for the future ahead of them.

Additionally, the firm is a key partner of SailGP, a team that seeks to protect ocean welfare and advance environmental concerns across New Zealand and on the global stage.

Furthermore, Alvarium is also a team supporter of the New Zealand Paralympics team, demonstrating the company’s commitment to social change in sport to help positively boost community awareness of diversity and disability.

As a company, Alvarium is excited to join forces with Auckland FC to bolster the firm’s brand to a local audience across New Zealand through a new and lively club with a passionate fanbase, whilst expanding the company’s advertising to an Australian market.

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