Football Queensland aiming for six-figure participants by 2026

Football Queensland (FQ) have remained busy on the tools in building the framework required to materialize their aspirations, all through the implementation of The 2024-2026 Game Development Strategy.

Acknowledging the popularity of the world’s game within the state, CEO Robert Cavallucci disclosed that the development strategy plan is to make football “the game of choice” amongst Queenslanders.

In correlation with the strategic referee plan released earlier in the month, the Development Strategy plan highlights women’s football, 50/50 parity amongst male and female participants FQ wishes to achieve 128,000 registered football club participants.

The monumental hype that surrounded Australia’s maiden tenure as World Cup hosts has culminated in football governing bodies looking to transcend the sport within their respective states to unprecedented heights.

It is common knowledge that the success and appreciation for the Matilda’s throughout their 2023 Women’s World Cup campaign leaves in its wake a tangible interest within football amongst potential female participants.

FQ are also seeking to achieve 200,000 social participants, while vying to achieve further diversity amongst its existing participants.

But how are FQ going climb the steep mountain?

Pillar One: Recruitment and Opportunity

In order to have a significant percentage increase within the number of official and social participants across the board involves a proactive approach. The fundamental aspect of achieving parity between genders is to amplify the dedicated focus upon fostering inclusivity.

Through events crafted towards a vast variety of varying demographical and geographical communities, the programs created in order to showcase the sport of football, while attempting to attract new participants.

In order to break the barriers FQ will investigate and identify strategic growth areas by conducting a geographical and demographical review.

Upon this, the establishment and implementation of a strategy where football within schools becomes more inclusive will be exercised.

Pillar Two: Delivery and Experience

The pursuit of excellence spearheads the secondary pillar featured within the strategic plan. The experience of every participant is paramount.

Underscored by a pledge to deliver 10/10 experiences enabling its participants in the development of existing skills while garnering new ones.

In order for participants increase and remain active, FQ has dedicated attention towards a coach’s development through upskilling initiatives and creation of a coach’s community.

Regular coaching workshops creating opportunities for professional development of community club coaches, a feedback loop for participants, a reward and recognition program and imperative quality assurance are the aspects in which FQ will exercise in order to fulfil the secondary pillar.

Success within the pillar includes a 90% participation of the coaches attending the regularly offered workshops and development opportunities.

Pillar Three: Retention and Transition

Dedication targeted towards the encouragement of an inclusive football environment, making its participants feel important, valued and satisfied is the framework for the third and final pillar.

Personalized programs offered are created in order to welcome football for everyone. Commitment to developing effective retention and transition strategies all crafted in order to achieve 80% retention rates throughout the state.

With potential participants becoming active then ultimately losing interest and involvement, FQ disclosed their intent to target this issue.

Exit surveys are to be conducted to find patterns relating to player turn over. The creation of a comprehensive player lifecycle engagement plan in order to retain players across whatever stage of their football journey they are experiencing.

Furthermore, the creation of a centralized database tracking participation and engagement will determine areas for improvement.

Increased club capacity, a retention success score of 80% and 60% uptake of educational workshops throughout clubs are the areas of success within the retention and transition pillar.

The measurement of success within the Development Strategy plan undertaken by FQ is across multiple areas. Coaching quality, club participation churn rate, transition Success, demographic diversity, 50/50 parity, and participation retention rate all to culminate towards the primary target.


128,000 active outdoor players, 200,000 social players. All within the next two years. Quite the mountain FQ are trying to climb. The strategy plans and the roadmap to see their succession plan come to full fruition.

The roadmap for success has been created. It will be a path consisting of commitment, patience and perseverance, all culminating in the greater future success of a football rich state.

Federal Budget commits $97 million investment for sport programs

The 2024-25 Federal Budget, which was released on Tuesday night, includes more than $97 million over two years to the ASC to extend Sporting Schools, the Local Sporting Champions, and Local Para Champions programs, and participation funding to help more Australians get active.

This two-year extension runs until 30 June 2026 and helps kids of all different sports afford an opportunity to play at a local level if they come from and under privileged background.

Football Australia is a part of the Sporting Schools program, with each state offering participation Officers and local clubs that are ready to implement in-school and after-school programs for students of ages up to Year 8, plus all abilities programs.

Football Australia use this program to link local football clubs with schools to facilitate an ongoing relationship and provide further opportunity for students to continue their football journey outside of school, whether that be MiniRoos Kick Off, MiniRoos Club or Junior Football.

More than 24,000 young Australians will be supported with the Local Sporting Champions (LSC) and Local Para Champions (LSP) grants programs continuing for a further two years.

These are fantastic programs that have supported Australia’s best athletes including many Matildas like Courtney Nevin, Cortnee Vine, Alex Chidiac, Teagan Micah and Clare Hunt.

World Cup veteran’s Caitlin Foord and Ellie Carpenter also rose to success with assistance from the LSC program throughout their junior careers.

Australian Sports Commission CEO Kieren Perkins OAM mentions the importance of this investment to continue critical national sporting programs.

“Once again, I want to thank Minister Wells and the Australian Government for their continued support and investment in Australian sport,” Perkins said in a statement.

“This funding extends critical sport participation programs like the Participation Grant program and Sporting Schools which provides free and fun sporting opportunities to more than two million students each year.

“This follows last week’s announcement of $249.7 million to upgrade the AIS Campus to ensure our athletes have access to the world’s best testing and training facilities, and accommodation ahead of the Brisbane 2032 Olympic and Paralympic Games.”

This is a fantastic initiative that will benefit football amongst other sports and has a history of helping kids of all skill levels play in their respective sport.

The Federal Budget have put in almost $350 to improve sport, mostly around the 2032 Olympic Games but it is great to see some investment in the world game after the huge success of the Women’s World Cup last year.

The biggest Female Football Week to date draws to a close

Female Football week is at its climax across the country with each respective state firmly involved in what has been a monumental year of growth and perseverance with one of the hottest topics amongst the sporting plethora across the nation.

Symbolising the significant strides in which female football has made down under, off the back of its maiden World Cup hosting tenure.

Football Queensland throughout the grand occasion were busy shining a spotlight upon the continuous growth of participation, encouraging women of all ages to become involved and immersed within the global game.

Football Victoria – Commentary

Football Victoria (FV) celebrated women’s football week in style.

Round 8 of the National Premier League Women’s (NPLW) competition within Victoria was unique throughout its coverage, with every match throughout the round featuring a female commentator.

A monumental feat spearheaded by the FV Commentary team, this was the first time an all female commentary round was executed.

Football Queensland

FQ CEO Robert Cavallucci disclosed his appreciation for the momentous occasion via the FQ website.

“While celebrations like FFW serve as a crucial milestone in FQ’s journey towards achieving 50/50 gender parity by 2027 and helps to further reinforce our commitment to enhancing accessibility and inclusivity, our support is not confined to this week, as we remain dedicated to prioritising our female football community year-round.”

Football Queensland – Award Ceremony

Paying homage to Referees, Club Volunteers, Players and Community Champions of the year was conducted through awards up for grabs.

FQ showcased an award ceremony towards multiple facets of football throughout the state.

A nice incentive dedicated to the recognition and appraisal of the hard work undertaken by different areas of football.

The Female Football Week club of the year was awarded to Central Football Club following their extraordinary contribution to female football within Queensland.

Displayed throughout the clubs commitment to female football, the club are fully dedicated to the advancement of women’s football.

Harvesting a fostering environment throughout the club, alongside the nourishment of young promising female footballers has been symbolised by FQ.

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