Football Queensland and Hudl to revitalise data and statistics

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Hudl
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Football Queensland announced a key deal in time for the new season, with Hudl jumping on board as their analytics partner.

The state’s top competitions of NPL Queensland and FQPL 1, who have completed their opening rounds, will receive ongoing match, team and individual statistics in 2023, allowing new levels of access for not only those clubs, but also the FQ Academy program and additionally Football Queensland’s Senior Referee Panel.

Hudl is a global leader in performance analysis technology, providing support to more than 200,000 sports teams that range from grassroots and all the way to the professionals – allowing them to prepare and stay ahead of the wider competition.

A complete suite of video and data products assists coaches with the insights they need to get the most out of their players and discover extra bits of information they should be aware of. Hudl’s top-of-the-range software is backed by six million users across over 40 sports, extending to hardware and services that include online coaching tools, mobile & desktop apps, smart cameras, livestreaming, wearables, analytics, professional consultation and more.

“This announcement follows the recent release of Football Queensland’s 2023 – 2026 One Football Strategic Plan and reflects Football Queensland’s ongoing commitment to club and player development as outlined in the strategy,” FQ CEO Robert Cavallucci said in a statement on the day.

“As part of the Elite Teams and Pathways pillar, a focus area for Football Queensland is the expansion of education for Technical Directors, analysts and administrators with a digitalised education platform and a data analytics system across advanced senior premier leagues for talent tracking.

“NPL Queensland and FQPL 1 Men’s and Women’s clubs will now receive access to Hudl’s video and data solutions including match reports of their own games and the previous two games of their next opponent, summary team and individual reports and round and tournament reports in addition to access to Wyscout for player profiles and video footage.

“We’re delighted that our partnership with Hudl will deliver strong outcomes not only for clubs in our state’s top competitions but also for Football Queensland’s Senior Referee Panel and FQ Academy programs. Our aligned approach will allow for structured development with our technical staff and league wide benchmarking.”

Statistical reports will be provided on selected FQ Academy games to enhance performance tracking and monitoring already in place, as Football Queensland continues to strengthen development opportunities for players on the FQ Academy pathway.

“We’re proud to partner with Football Queensland and provide world-class solutions to help each club and its players maximize their potential, enhancing their understanding of performance through video and statistics, ensuring they never miss a moment,” Hudl’s Jonny Bickers added in a statement.

In addition, the partnership will connect with Football Australia’s referee analytics to provide state level reports while delivering game referee reports for officials in the NPL Queensland and FQPL 1 competitions.

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Bundesliga secures $7.39bn domestic broadcast deal

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Image credit: Bundesliga

The German Football League (DFL) has secured new domestic broadcast contracts for the Bundesliga worth $7.39 billion over four seasons.

The deal, which will run from the 2025/26 to 2028/29 campaigns, represents a modest 2% increase from the current rights package valued at $1.82 billion per season.

This development positions the Bundesliga as the second-highest earner in domestic media rights among football leagues, trailing only the Premier League.

Key Broadcasters and Packages

The DFL confirmed that pay-TV network Sky and streaming platform DAZN will remain the league’s primary broadcast partners:

  • Sky will air the majority of live matches, including Friday evening, Saturday fixtures, and relegation play-offs. It will also maintain exclusive coverage of 2. Bundesliga matches.
  • DAZN secured rights to the fan-favourite ‘Konferenz’ whip-around show and will broadcast Sunday matches. The deal also extends to the DACH region (Germany, Austria, Switzerland).

Free-to-air access is bolstered by:

  • Sat.1, which will broadcast key games such as season openers, relegation play-offs, and the German Super Cup.
  • ARD, ZDF, and Sport1, offering highlight rights.
  • RTL, airing Saturday evening 2. Bundesliga matches and highlight packages.
  • Axel Springer, managing short highlight clips for digital platforms.

DFL’s statement

DFL co-chief executive Steffen Merkel spoke on the incredible record-breaking TV deal that will advance German football.

“The result of the tender underlines the unbroken popularity of German professional football, despite economically challenging times,” Merkel said in a statement.

“Trust and unity within the league association have paid off. At the end of an intensive process, a very good and comprehensively secured financial result has now been achieved.

“The clubs now have planning security at a high financial level for another four years. For the fans, our future partners in both the pay and free-to-air markets will provide a high degree of consistency.”

DFL co-chief executive Marc Lenz shared the same positive sentiment about the new deal.

“The financial security achieved with this result is a key foundation for the positive development of the Bundesliga and Bundesliga 2. From this position of strength, we must tackle the economic, sporting and political challenges – and continue to develop our leagues together with the 36 clubs and make them fit for the future,” he said in a statement.

Market Context and Challenges

The increase in Bundesliga’s media rights revenue contrasts with declines experienced by other major European leagues like Serie A and Ligue 1.

The DFL’s ability to keep Sky and DAZN involved despite legal challenges reflects the league’s strong negotiation position. While DAZN received fewer live matches, its acquisition of the ‘Konferenz’ show could drive subscriber growth.

Future Outlook

The deal provides financial stability for Bundesliga clubs, giving them an advantage over many European rivals. Moving forward, the DFL will focus on expanding its international rights income, with the U.S. deal set to expire in 2026.

The Bundesliga’s mix of traditional TV, streaming, and free-to-air options ensures fans remain well-served, setting the stage for sustainable growth and global outreach.

QLD Government Joins Brisbane Roar and Football Queensland’s Community Program

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Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the ‘Active! Queensland’ initiative, the QLD Government will provide a grant to Brisbane Roar’s not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland,” he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland.”

The partnership kicked off last Thursday at Suncorp stadium.

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