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Football Queensland announce significant rise in social media engagement

Football Queensland have announced booming social media engagement figures in the build-up to the conclusion of the state’s season.

The governing body’s Facebook reach went past 10.2 million in the month of September, a 632% increase on the 2020 monthly average between January and August.

Mason Cross’ unbelievable strike for local side Gold Coast Knights has been watched close to 2 million times on Facebook, drawing in viewers from across the world.

Other videos across social media platforms had huge audiences, including Corey Sewell’s late winner for Olympic FC in Round 15, which had a total reach of over 1.4 million people.

“FQ is proud to shine a light on the players delivering memorable moments in our competitions and, as we proved through the engaging content pieces that were rolled out during the COVID-19 lockdown period, FQ is agile and creative when it comes to growing the game and connecting with the football community,” FQ CEO Robert Cavallucci said.

“Broadening our audience base unlocks new commercial opportunities for all levels of the game throughout the state and we are pleased that so many people are engaging regularly and deeply with FQ’s competitive football products.”

Football Queensland’s live match streams also experienced huge increases in September, up 99% on the usual 2020 average.

1.1 million viewers also viewed a Community Goal of the Week video, with the post having close to 2 million impressions.

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Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Regional NSW gets boost ahead of 2023 FIFA Women’s World Cup

A NSW Government funded talent identification and youth development program over the next three years will help young girls who aspire to play for the Matildas.

This morning, Deputy Premier John Barilaro launched the program in Albury and explained how an investment of $750,000 will ensure players from Regional NSW have the opportunity to showcase their skills, leading up to the FIFA Women’s World Cup in 2023.

“Regional NSW is home to some of the most talented athletes in the country and has a rich history of producing Matildas with more than half of the National team coming from our State’s regions over the past forty years,” Mr Barilaro said.

“This investment from the NSW Government will ensure the next generation of girls and young women in regional NSW have the same level of access to coaching and support as their peers in the city as they strive to represent Australia on the world stage.”

It is designed for girls aged 12 to 18 years old, with funding to support the establishment of training hubs across the state and identifying talented young players will be further supported through the provision of training camps and player support scholarships – the added bonus is potentially being tutored by current and former Matildas.

Acting Minister for Sport Geoff Lee said the NSW Government is committed to ensuring a lasting legacy from hosting FIFA Women’s World Cup 2023 matches.

“We are witnessing an exciting new era in Australian women’s football and this investment will create successful pathways for aspiring girls in Regional NSW who dream of wearing the green and gold,” Mr Lee said.

“With current and former Matildas stars including Ellie Carpenter, Sally Shipard and Amy Chapman all growing up in regional NSW, this program will establish a pathway for aspiring Matildas in their local communities.”

Football NSW Chief Executive, Stuart Hodge, was there for today’s launch, as was 110 cap Matilda, Joey Peters hailing from Leeton in the Riverina, as well as football representatives including young talented players from the Albury-Wodonga Football Association.

Hodge believes the NSW Government’s investment has created a once in a generation opportunity for upcoming female athletes.

“Hosting the FIFA Women’s World Cup 2023 will inspire the next generation of Matildas and with the support of the NSW Government, together with Football Australia and Northern NSW Football, we are committed to providing the best training and development opportunities for our female athletes across regional NSW,” Mr Hodge said.

Chief Executive of Northern NSW Football, David Eland was also pleased with the announcement.

“The support provided by the NSW Government is invaluable and will assist NNSWF to provide the most talented female footballers in our region with access to programs, services, coaching and competitive opportunities required to fulfil their potential and aspirations to represent their Country.”

Former Matilda and Westfield W-League player Ashleigh Sykes, with 19 caps for the national team, who together with her twin sister Nicole grew up in Dubbo, enthusiastically supported today’s announcement.

“Growing up in Western NSW, sometimes it was easy to feel forgotten and isolated, like you’re not being seen as often as some of the city kids,” she said.

“I was lucky enough to benefit from people sticking together and supporting each other, from small group sessions to dedicated and loving coaches, to men’s teams providing a competitive training environment.

“For us, when the opportunity came up, moving to a city like Sydney or Canberra was a big decision at the age of 16 years.

“We made the choice to stay at home to finish school but then had to do lots of travelling to development camps. What this new program is offering will provide young girls aspiring to play for the country with enhanced opportunities which I think is fantastic and I am excited to be involved.”

Why Manchester City were named the most innovative sports team in the world

According to a report by Sports Innovation Lab, Manchester City have been named the most innovative sports team in the world.

The research and market intelligence firm assessed worldwide sporting clubs across three different categories: technology alignment, organisational agility and revenue diversification.

Over 8,000 data sources were analysed by the firm over multiple years, as well as more than 150,000 market signals to eventually determine the final rankings.

“Our team of analysts masterfully identified patterns of success among the world’s most nimble and well-prepared sports organisations,” said Josh Walker, Sports Innovation Lab co-founder and president.

“Our ongoing daily research and guidance will help the industry in charting the journey ahead.”

Manchester City were listed above an array of sporting sides, due to various factors.

The report stated “Manchester City has had their challenges recently, but that hasn’t stopped them from taking full advantage of their global brand awareness to diversify revenue opportunities, launch their own OTT service, and expand their products and services.

“City has consistently delivered unique experiences that other teams with fewer resources and smaller audiences would be wise to emulate.”

As an example, the English club recently launched a Facebook campaign that promoted a freestyle football competition to a global audience.

City have also worked with the social media giant and its supporters to generate long-form and short-form content that extended fan participation well beyond game-day, creating a variety of non-rights protected media.

Activations like that and the partnerships they have built with companies like Nissan, take advantage of City’s larger amount of assets they have through the City Football Group (CFG).

Sports Innovation Lab scored City the highest in technology breadth, meaning it is willing to use different services and products well before other sporting sides.

For example, City were the first team to launch a channel on Youtube Kids, a platform for children aged 12 and under, whilst also developing a partnership with Capstone Games to offer fans a digital experience where they act as a football manager and make critical in-game decisions.

The club does continue to be highly praised for its varying revenue sources as well, across its operations.

“In addition to all the brand and tech alignment City uses on social platforms, it gets similarly high marks for its revenue diversification and development of the Etihad campus — a multi-use district around the stadium that gives Manchester a hub of various media and entertainment experiences. As it continues to collect first-party data from its fans globally, it will be in a prime position to deliver Fluid Fans (technologically savvy supporters) a personalised experience,” the report said.

Other notable recent activity includes the Premier League side’s deal with Onefootball to distribute global editorial content on the German based company’s app, and their exclusive content deal with Douyin, a Chinese service owned by ByteDance (the company who owns TikTok). Mumbai City’s new deal with Puma, who outfits Man City, also highlighted the power of a centralised ownership group like CFG.

Sports Innovation Lab doesn’t forecast City will dip from the top of their bracket anytime soon.

“We expect City will be hard to unseat at the top of the rankings. They have a strong tech focus that should keep them ahead of the pack,” the report concluded.

The full Sports Innovation Lab list of the 25 most innovative sporting teams are shown below.

Full list:

  1. Manchester City (Premier League)
  2. Real Madrid (La Liga)
  3. Arsenal (Premier League)
  4. Barcelona (La Liga)
  5. Bayern Munich (Bundesliga)
  6. Manchester United (Premier League)
  7. Golden State Warriors (NBA)
  8. Paris Saint-Germain (Ligue 1)
  9. Juventus (Serie A)
  10. Sacramento Kings (NBA)
  11. Liverpool (Premier League)
  12. Philadelphia 76ers (NBA)
  13. New England Patriots (NFL)
  14. Green Bay Packers (NFL)
  15. AS Roma (Serie A)
  16. Borussia Dortmund (Bundesliga)
  17. Tottenham Hotspur (Premier League)
  18. Toronto Raptors (NBA)
  19. Seattle Seahawks (NFL)
  20. Chicago Cubs (MLB)
  21. Los Angeles Clippers (NBA)
  22. San Francisco 49ers (NFL)
  23. Cleveland Cavaliers (NBA)
  24. Atlético Madrid (La Liga)
  25. Schalke 04 (Bundesliga)

 

 

 

 

Football Queensland’s Club Support Hub to assist Play Football campaign

Football Queensland has launched their new Club Support Hub, alongside the 2021 Play Football registration campaign.

“In the Strategic Plan, FQ committed to improving the support of our clubs and volunteers throughout the state,” Football Queensland CEO Robert Cavallucci said.

“That is why we have developed the Club Support Hub, which provides a single destination for Queensland clubs to easily access marketing guides, retention and recruitment strategies, graphic design assistance, and promotional material for coach and referee courses.

“It builds on FQ’s other recent club support initiatives including the expanding Facilities Hub and the creation of the Club Development Unit.

“The launch of the Club Support Hub has been timed to coincide with the Play Football campaign as FQ leads a targeted digital strategy in Queensland, with localised messaging in each region and a central focus on the retention and recruitment of women and girls, and referees.

“By supporting and building capacity within clubs at the same time, we can align our efforts and ensure the football community is united in growing the game.

“The national ‘Join Our Team’ tagline supports this collective approach to showcasing football as we constantly work on providing participation opportunities for all Queenslanders regardless of age, gender, location or background.”

Players, coaches, referees and volunteers are able to sign up for the new season via Play Football’s national registration portal.

The Club Support Hub can be accessed here.

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