Football Queensland have announced booming social media engagement figures in the build-up to the conclusion of the state’s season.
The governing body’s Facebook reach went past 10.2 million in the month of September, a 632% increase on the 2020 monthly average between January and August.
Mason Cross’ unbelievable strike for local side Gold Coast Knights has been watched close to 2 million times on Facebook, drawing in viewers from across the world.
Other videos across social media platforms had huge audiences, including Corey Sewell’s late winner for Olympic FC in Round 15, which had a total reach of over 1.4 million people.
“FQ is proud to shine a light on the players delivering memorable moments in our competitions and, as we proved through the engaging content pieces that were rolled out during the COVID-19 lockdown period, FQ is agile and creative when it comes to growing the game and connecting with the football community,” FQ CEO Robert Cavallucci said.
“Broadening our audience base unlocks new commercial opportunities for all levels of the game throughout the state and we are pleased that so many people are engaging regularly and deeply with FQ’s competitive football products.”
Football Queensland’s live match streams also experienced huge increases in September, up 99% on the usual 2020 average.
1.1 million viewers also viewed a Community Goal of the Week video, with the post having close to 2 million impressions.