Football Queensland extends partnership with Kappa

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Football Queensland have announced a three-year extension of its partnership with sports apparel brand Kappa.

The international football kit provider will continue as Football Queensland’s official apparel partner, extending their commitment to the local game in the sunshine state.

“Football Queensland has established a strong relationship with Kappa over the last four years, and we’ve been extremely pleased with the productive partnership we’ve formed,” FQ CEO Robert Cavallucci said.

“Together we’ve been able to provide positive outcomes for football in Queensland, particularly for our referees across the state with the development of the first year referee uniform and Kappa teal shirt to support referees who are new to our game.

“Kappa has also produced quality on and off-field apparel for our state representative football and futsal teams since the partnership began, and we’re delighted that they will continue to do so for the next three years.

“Our relationship with Kappa goes beyond the high-quality garments produced. Over the past four years their team has consistently provided superb levels of customer service and they have never let us down; we didn’t hesitate when the opportunity to renew our partnership was presented.

“We’ve appreciated the support we’ve received from Kappa as we work to shape a bright future for football here in Queensland, and thank them for their continued investment in our beautiful game.”

Kappa Australia Director, Ze’ev Bogaty, believes the partnership has been extremely beneficial for both parties since it began in 2017.

“Kappa has thoroughly enjoyed the opportunity to help grow the game of football in Queensland through our partnership and the excellent relationship we have established with the team at Football Queensland,” he said.

“FQ’s support and strong belief in our brand and product range has helped to forge a close working relationship and a long-lasting and true partnership.

“We look forward to continuing to work in partnership with Football Queensland to support the growth of the game across the next three years.”

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Arsenal Secures Exciting New Deal with Paramount+

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Image credit: Maciej Rogowski / Shutterstock.com

Arsenal FC has unveiled a global partnership with Paramount+, drawing the major streaming service further into top-tier football as the race for fan engagement intensifies across sport and entertainment.

The deal makes Paramount+ an Official Partner of the club, embedding the platform’s branding and content across Arsenal’s matchday experience and digital channels throughout the 2025/26 campaign.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

The collaboration will see Paramount+ integrated throughout matchdays, including in-stadium branding, big-screen presence, programme features and themed activations at both men’s and women’s games. The platform will also be showcased across select retail and digital fan-experience channels.

Executive Vice President and International General Manager of Paramount+, Marco Nobili emphasised the shared global reach and enthusiasm behind the collaboration.

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” he said via Official Club media release.

Arsenal’s Chief Commercial Officer, Juliet Slot underscored how the strategic collaboration enhances the club’s commercial strength and fan experience.

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies,” she said via Official Club media release.

Paramount+ will tap into Arsenal’s strong social media presence, especially on TikTok, YouTube, and Instagram to share content aligned with key releases during the 2025/26 season. The initial activation, centred on the new season of Landman, will showcase first-team players alongside influencer Sharky, Eberechi Eze, William Saliba, and Gabriel Martinelli.

Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons

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Image credit: Oakleigh Cannons FC

Shake2Go, by Optislim, has been named major partner of the Oakleigh Cannons for the 2026 season, with the brand to feature prominently on the front of the club’s playing shirt. The sponsorship brings together a fast-growing Australian nutrition brand and one of the country’s most respected grassroots football clubs.

Meet Shake2Go – Australia’s first high protein + vitamins shake packed into a can . Each ready-to-drink can delivers 30g of premium protein, essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans. No mixing. No mess. No compromise. Just grab, shake, and go. With its smooth, milkshake-like taste, it delivers proper nutrition without slowing anyone down.

“We’re proud to welcome Shake2Go by Optislim as our major sponsor for the 2026 season,” said Aki Ionnas, General Manager of the Oakleigh Cannons. “To have such an innovative brand on the front of our shirt is a major endorsement of our club. This sponsorship is about more than logos  it’s a real investment into our players, our programs, and our wider community. At a grassroots level, that kind of support makes a genuine difference.”

The sponsorship will directly support player development, community programs, and the ongoing operations of the club. Shake2Go will have a strong presence across matchdays, community events, and player initiatives throughout the season.

At its core, this sponsorship reflects shared values of performance, wellbeing, and giving back to the football community that helps shape the future of the game.

For more information on Shake2Go, click here.

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