Football Queensland’s Services Guide to shape future

Football Queensland (FQ) have signalled their intent to help football reach its lofty potential in the state with the release of the 2021 Services Guide – Investing in the Future of Football.

The announcement marks another significant step being taken by FQ in the pursuit of assuring a positive future for the game in line with Football Australia’s own initiatives to unlock the potential of Australian football. The guide is divided into FQ’s four key Strategic Pillars – Participation, Infrastructure, Clubs & Community and Leadership & People.

By building on the solid precedent set by recent years, FQ is aiming to deliver on a number of critical key targets from this year onwards. Specifically, FQ is seeking to build their participation base to 90,000, including 22,500 female participants alongside 8,820 registered coaches and 2,200 referees.

Notably, FQ have identified women and girls as the future of football in the state. With a surge of focus on the development of the women’s game, particularly with the 2023 Women’s World Cup right around the corner, FQ want to transform interest into active involvement. FQ’s concerted effort to grow women’s football is illustrated in the guide through their establishment of female-only coaching & referee courses, alongside the employment of a full-time Participation Manager to work specifically within the women and girls space.

Additionally, FQ has pledged to provide increased support for all forms of the game, including all abilities football, futsal, Indigenous football, masters football and summer football, as well as promote an inclusive space to people from all cultural backgrounds.

FQ’s strengthening of its programs and competitions is seen by the state’s governing football body as essential to creating a connected pathway to provide ambitious players with a clear view of the top. A stronger focus on assuring access for young male and female talent to the Australian footballing pyramid aligns with Australian football’s collective desire to build up the talented pool of youth available, ultimately allowing for Queensland’s footballing youth to thrive.

Following on from the release of the ‘Strategic Infrastructure Plan 2020-2024’ document in September of last year, FQ have reiterated their desire to build self-sufficiency within Queensland’s football infrastructure with the ‘Investing in the Future of Football’ guide. This reinforces that FQ are working towards the securement of a Queensland Government football infrastructure fund equating to $60 million over four years, thereby placing an clear emphasis on ensuring the expansion of football state-wide.

Moreover, the Kappa Festival of Football marks a clear effort by FQ to put a spotlight on the budding male and female talent coming through. The tournament will see NSW’s Men’s and Women’s teams featuring alongside Brisbane Roar’s A-League and Westfield W-League sides pitted against the very best that Queensland football has to offer. The inaugural 2020 edition was a huge success and was deemed as being massively beneficial to the process of scouting and recruiting young talent.

FQ’s dedication to a shared services model in its running of the game has been a fruitful initiative, particularly in extending practical support for football participants, officials, staff, volunteers and fans across the entire state. The measure has allowed for the management and administrating of football in Queensland to be proactively run, creating efficiency through the sharing of resources across the finance, competitions, refereeing, digital and marketing departments.

“With 313 clubs and over 180,000 participants, football in Queensland is operating on an enormous scale and the FQ Services Guide demonstrates just how FQ is delivering for its members and unlocking the opportunity in the game, increasing the number of participants, referees and coaches with services, programs, knowledge and support across all areas.” FQ Chief Executive Officer Robert Cavallucci said upon the guide’s release.

“With this structure in place, we can narrow our focus on accomplishing the projects that enable us to unite the game across Queensland, introduce efficiencies that place downward pressure on fees, meaningfully engage with members and provide quality products and services.

“FQ is striving to reach these targets by improving the standard of delivery at all levels and thereby improving the overall experience for our members.

“There is now a greater emphasis than ever on bringing communities together by developing community club capabilities and, crucially, on creating the efficiencies needed to make football more accessible.

“We are finding fresh ways to bring our vision to life through initiatives such as the shared services model, making managing and administering football across the state easier and more efficient.”

To view the full copy of FQ’s 2021 Services Guide – Investing in the Future of Football, you can find it here.

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SBS confirms exclusive Australian rights to 2030 FIFA World Cup

SBS has officially secured the exclusive Australian broadcast rights to the 2030 FIFA World Cup, meaning Australians will again be able to watch all 104 matches of the tournament live and free. The network will carry the tournament across television, video and radio and, as with 2026, all games will be streamed via SBS On Demand. 

The agreement was confirmed on 1 September, and will see the long-running partnership between the broadcaster and FIFA extend to 44 years. SBS first broadcast the World Cup 1986, when Argentina won the tournament in Mexico.

SBS Managing Director Jane Palfreyman said the World Cup remained central to the broadcaster’s role in Australian football, bringing Australians together across cultures, languages and communities.

The new deal follows a strong 2026 edition. More than 18 million Australians watched the coverage, while SBS also recorded more than 209 million hours of consumption across its World Cup content. Approximately 55 per cent of this consumption came via digital platforms. SBS offered full matches alongside shorter ‘mini match’ recaps through SBS On Demand.

First reporting that SBS and FIFA had extended their partnership emerged in July, although had remained unconfirmed until this point.

The latest announcement confirms that reporting. The earlier report also highlighted the importance of the deal for Australian football fans. SBS would retain a free-to-air pathway to every World Cup match. The deal also gives certainty around one of the biggest sporting properties in the world. This is particularly relevant as FIFA and its president Gianni Infantino come under increased pressure.

The 2022 edition saw FIFA increase its valuation over broadcast rights, with key markets such as China having a price tag of $349 million ($250 million USD) from the governing body. For Australian football, the significance goes beyond the tournament itself.

The World Cup remains one of the sport’s biggest drivers of mainstream attention. Keeping every match live and free gives Australian fans continued access to the competition without a subscription barrier.

Europe Is Packing Out Stadiums – Is Australia Missing the Bigger Picture?

More than 60 million fans attended matches across Europe’s five major domestic leagues during the 2025/26 season, with average attendances rising 2.4 per cent to 34,402 spectators per game.

On the surface, the figures paint a picture of a healthy ecosystem. Stadiums are fuller than ever, supporters continue to attend in large numbers and live football remains one of the most compelling entertainment products in the world.

But headline crowd figures only tell part of the story.

The more revealing measure is stadium utilisation how much of a venue’s capacity is actually being filled and the structural factors influencing those numbers.

For clubs, higher attendances don’t simply mean more ticket sales. Every additional supporter creates revenue opportunities across hospitality, food and beverage, merchandise and memberships. Modern stadiums are increasingly designed to maximise revenue per visitor, making infrastructure investment as much a commercial decision as a football one.

Attendance growth needs context

In Germany, the Bundesliga reclaimed its position as Europe’s best-attended league, averaging more than 42,300 spectators per match following a 9.4 per cent increase on last year’s figures.

However, much of that growth was driven by the return of traditional powerhouses Hamburger SV and 1. FC Köln. Both clubs continued to attract crowds of more than 50,000 despite spending recent seasons in the second division.

Their promotion didn’t suddenly create new supporters.

It returned two of German football’s biggest fan bases to the top flight, demonstrating how promotion and relegation can significantly influence league-wide attendance trends.

Everton shows how new stadiums can unlock demand

While the Premier League recorded another increase in average attendance, much of that growth can be traced to Everton’s move into the new Hill Dickinson Stadium. The larger venue added almost 13,000 spectators per home match compared with Goodison Park, accounting for more than half of the league’s overall attendance growth during the season.

Rather than generating new demand, the project unlocked demand that already existed.

That distinction matters.

Attendance should be viewed alongside stadium utilisation because many clubs have effectively reached capacity.

A stadium averaging 98 per cent capacity tells a very different story to one averaging 60 per cent, even if the latter attracts more spectators overall.

High utilisation suggests strong demand, pricing power and a compelling matchday experience, while lower utilisation can indicate untapped potential or a venue unfit for its market.

Capacity is becoming a strategic issue

In competitions where grounds are regularly close to full, future growth will depend less on attracting new supporters and more on expanding or redeveloping stadiums.

Elsewhere, the opportunity lies in making better use of existing capacity.

Spain illustrates how infrastructure can also temporarily suppress attendances. Barcelona’s continued absence from the Spotify Camp Nou during its redevelopment has limited crowd numbers despite strong demand.

Real Madrid’s renovated Santiago Bernabéu, meanwhile, demonstrates how modern stadium investment can increase not only capacity but also commercial revenue through premium hospitality.

League structures also shape attendance trends

Ligue 1’s growth over recent seasons has coincided with its reduction from 20 clubs to 18, concentrating a greater number of well-supported clubs within the competition and lifting average attendances as a result.

Stadium investment, league composition, promotion and relegation, and long-term supporter culture all play a role.

Taken together, the figures suggest that attendance growth is rarely driven by a single factor.

The lesson for Australian football

Crowd figures are often viewed as the primary indicator of a league’s health, but European football demonstrates that context matters just as much as the headline number.

The recent Australia Cup fixture between South Melbourne and Preston Lions provides a good local example. While the official attendance was 6,673, the packed grandstands, active supporter groups and television presentation created an atmosphere that felt far larger than the raw figure suggested.

It was a reminder that fan engagement, venue utilisation and matchday experience can often say more about the health of a competition than attendance alone.

A sold-out 15,000-seat stadium may indicate stronger demand than a half-full 30,000-seat venue, while investment in infrastructure can unlock thousands of additional supporters without changing underlying interest in the game itself.

As clubs continue to invest in new stadiums and redevelop existing venues, attendance should increasingly be measured not simply by how many people are watching, but by how effectively football is meeting supporter demand.

The crowds may be rising, but the real story is why.

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